Please introduce the history and products of Apple computer in detail.

Apple computer has brought a brand-new concept of "personal computer" to mankind. Its growth experience in the past 20 years is a historical portrayal of the ups and downs of the PC industry. "Mouse-controlled graphical user interface, universal hardware standards, multimedia technology that is still developing, and super cool appearance" have become synonymous with Apple computers. Undoubtedly, the appearance and development of Apple computer largely determined the development and changes of the early "personal computer"; Of course, the revolutionary development of the PC industry has also led to the rise and fall of Apple computers.

Who moved the mouse?

En participated in the product development of Microsoft from 1978 to 1982, and later served as an executive in Lotus and Symantec. He personally experienced the initial stage of Apple computer development. Laybourne and people of that era pointed out that Steve Jobs, CEO of Apple Computer, turned many valuable inventions into practical applications, such as "graphical interfaces, laser printers, mice, and even icons copied from Xerox".

If all the above inventions are attributed to Apple, it may cause controversy, but it is undeniable that Apple Computer paid special attention to these inventions and put them on the market.

"Apple's two major contributions to personal computers are: the graphical interface and operating the computer with the mouse." Jim Benjamin, an IT industry veteran, said, "Before that, PC operations were entirely based on text interfaces."

A freshman in the printing industry

Not only that, Apple introduced the concepts of "desktop typesetting system" and "multimedia computing" for the first time, which liberated human beings from the primary stage of "event-driven" and "menu control".

The invention of "desktop typesetting system" has given new life to the printing industry, which is one of the brilliant contributions of Apple Computer. John sculley participated in the whole process of the birth of this invention, he recalled:

"1in the middle of 995, I was ordered to develop the development potential of laser printers. We found the best programmer, and through unremitting efforts, we finally developed a revolutionary software product, namely PageMaker. The software was first used in Apple computers, and then the Windows version came out. Later, Adobe bought the copyright of PageMaker. "

"When it came out, people were not interested in it." Ska recalled the scene at that time and said: "This is a very creative invention, which may bring many development opportunities to Apple Computer. However, Kodak thought it was just a' toy'. "

Inadvertently made Microsoft

Many IT industry veterans believe that the application of Apple's cg animation interactive interface has deeply stimulated Microsoft, and even helped Microsoft achieve its dominance today to some extent.

1984, many software companies decided to support Apple's graphical interface, but only Microsoft made the most efforts in this respect. Microsoft created the earliest Excel spreadsheet and Word Apple computer processing software. In addition, Microsoft has also developed Multiplan, File and other software on the Apple computer platform.

"Many inventions of Apple computers have made Microsoft brilliant," Laybourne said. "The fundamental reason why Microsoft dominates today's software industry is not entirely Windows products, but its firm determination to develop graphical interfaces-although Apple started earlier."

Microsoft is noncommittal about the above view, but we can still see the company's respect for Apple Computer: "Apple people's spirit of invention and innovation is obvious to all." We originally developed Excel software just to change the way people work, but we didn't expect its development results (so amazing). "

Apple's growth

In the development process of Apple computer, it not only emphasized the "characteristics", but also paid more attention to the actual commercial value, such as the introduction of 3.5-inch hard disk and network, which changed the computing mode of computer.

"After Apple started using 3.5-inch hard drives, this computer architecture model gradually became popular." Mark April, the founder of LapLink, said, "Apple Computer was also one of the early advocates of the network concept."

Philippe kahn used to be the development engineer of Apple Computer, and later became the CEO of Borland. Now he is the CEO of a wireless product development company.

Kahn commented: "Apple Computer has taught the PC industry how to build an easy-to-use, stable and reliable computer; The PC industry has also taught Apple how to make a computer that everyone can afford. "

Unforgettable 1984

Barbara Kloz used to be the public relations manager of 1984 Apple. He wrote the earliest and most famous slogan for Apple Computer: "Our computers are made for ordinary people."

"Apple Computer sends a signal to the PC industry that computers are designed to meet the needs of ordinary people, not purely scientific calculations." Kloz said, "Many complicated things at that time seem simple today, which is the result of the popularization of computers."

The earliest developers of Apple Computer encouraged each other and said, "We are engaged in the work of changing the world". The work spirit similar to religious fanaticism has completely changed the traditional model of the computer industry.

It was in 1984 that Apple made it a household name by advertising in the Major League Baseball Cup. This innovation has even influenced the thinking mode of American advertising industry: the stadium where Apple used to publish advertisements has now become a popular arena for new products to go on the market.