Why are store signs and placards starting to be decorated in red and white this year?

The phenomenon that colors influence each other and strengthen their differences is the phenomenon of contrast. On the contrary, the phenomenon of colors influencing each other and weakening their differences is the phenomenon of assimilation. The contrast phenomenon is divided into hue contrast, brightness contrast, purity contrast, complementary color contrast, and edge contrast. When red and yellow are matched, a color contrast will occur. In order to recognize the color, the eyes will automatically strengthen the difference between the two colors, which will become more eye-catching. Therefore, traffic lights and stores often use red and yellow to make the store far away. It can be seen from the ground and becomes very eye-catching. It can be seen that when contrasting high-brightness colors, the contrast effect will be more obvious.

We usually see various facades and many advertisements when we walk on the street. Some facades and advertisements can be seen clearly from a distance, while some facades and advertisements can only be seen clearly when you get closer. This is colorful. Determined by visual recognition. The quality of visual recognition is related to the difference in hue, brightness and purity. The greater the difference between them, the stronger the visual intelligence and the better the recognition.

Color also has the attribute of eye-catching. We often see very eye-catching road signs and signs on the street. They all use very bright and high-purity colors to attract people's attention. The degree to which a color attracts people's attention is eye-catching. Warm colors such as red and orange are more eye-catching than cool colors. Therefore, as a signboard to attract people's attention, most facades use red and yellow colors.