Little Red Book slogan

The slogan of Xiaohongshu is to mark my life.

The slogan of Xiaohongshu has been changing since 2014:

Phase One: 2014 - "Finding good things from abroad"

Phase Two: 2015 - "Good things all over the world"

Phase three: 2016 - "Good life all over the world"

Phase four: So far - "Mark me Life”

In fact, Xiaohongshu is not just changing the slogan, the content of Xiaohongshu is also constantly being upgraded and optimized. From the initial focus on beauty, it has changed to themes such as reading, food, and travel. Xiaohongshu’s next stop is a more real, beautiful and diverse city. Because it has a very clear positioning of itself, Xiaohongshu will definitely shine even more brightly in the future.