Urgent! ! Solutions to the problems between opening date and trial operation

It can be carried out separately, and the headquarters will supervise the store before opening the door for trial operation. The trial operation is the market exploration period.

1. Opening: generally refers to the beginning of an economic activity involving the economic field. Opening is generally used for the first working day of production and operation after obtaining the permission of the administrative department for industry and commerce, and after certain preparations and meeting the necessary conditions such as business activities. Or choose the day when the opening ceremony is held as the official opening.

2. Trial operation: a mode of operation of an enterprise, which mainly means that the operator informs consumers that the business premises have just opened, there may be management negligence, the service may be insufficient, and it is being improved, but it does not mean that it is not necessary to pay taxes, nor does it mean that it is necessary to conduct trial operation first without handling relevant licenses.

3. From the perspective of enterprise operation, trial operation is a prelude to formal operation, which provides an experiment for formal operation. Through the short trial operation period, it provides the basis for formulating policies and determining business direction for future operations.

The opening ceremony is a lively celebration held by companies, shopping malls, hotels and other enterprises after careful planning and arrangement in modern business activities, and it is the first appearance of enterprises in public. The purpose of the opening ceremony is to publicize the characteristics of the enterprise, expand the scope of communication, establish a good image and win more customers. Therefore, we should do this "first time" according to the etiquette requirements.

(1) Preparations for the Opening Ceremony

The preparation for the opening ceremony is extremely important, which is related to the success of the opening ceremony, the smooth opening of the enterprise, the development of its business and the social image of the enterprise. This is an important basic work. Shenzhen etiquette company should pay attention to the following aspects when preparing for deep rhyme culture:

1. Make a good publicity.

Before the opening ceremony, Shenyun Culture Association, a etiquette company in Shenzhen, used the media to make more reports and advertisements, and also sent people to distribute publicity materials in public places, which caused a certain momentum and aroused widespread public concern. Public relations activities, advertising and other activities should be arranged three to five days before the opening ceremony, at most one week, and it is difficult to get good results too early or too late. At the same time, we should also send invitations to media reporters in advance, and then interview and report on the spot to further expand our influence.

2. Draw up the guest list

In addition to the above-mentioned media reporters, people attending the opening ceremony should include: leaders of relevant government departments, mainly to express the gratitude of enterprises to higher authorities, hoping to continue to receive support; Social celebrities, through their celebrity effect, better enhance the level of corporate image; Representatives of the same industry hope to help each other in the same boat, cooperate with each other, enhance friendship and seek common development; Community leaders and customer representatives, do a good job in corporate community public relations, strive for community prosperity, show the close cooperative relationship between enterprises and customers, and list the business leaders, employee representatives and service personnel attending the opening ceremony. Shenzhen etiquette company Shenyun Culture Association sent invitations to these important guests some time before the opening ceremony.

3. Arrange the opening ceremony site

The location of the opening ceremony is generally selected in the front door of enterprises, shopping malls and hotels. The site layout should highlight the festive atmosphere, and slogans, colorful flags, banners and balloons are mostly necessary. In addition, some enterprises are also preparing drum music and flying pigeons. Attention should be paid to the following points: there should be a main banner of the opening ceremony at the scene, such as the words "Shenzhen Etiquette Company | Grand Opening of Shenyun Culture"; There should be a place to put guests' gifts, such as flower blue and flower cards; Abide by the city management regulations, and in cities where firecrackers are not allowed, they should consciously not set off firecrackers or use environmentally-friendly electronic firecrackers during the opening ceremony; Sound or drum music should control the rhythm and volume, so as not to cause neighborhood resentment and community complaints; The scale of the opening ceremony is expected. If it may hinder the normal operation of traffic, please ask people from the transportation department to coordinate and direct.

4. Specific matters can not be ignored

In the preparatory work, after the implementation of the above main aspects, there are still many concrete things to be done, which should be seriously implemented after the division of labor in all aspects is in place and cannot be ignored. Any mistakes in the specific work of any link will affect the overall effect of the opening ceremony. For example, the invitation must be prepared and sent to the invitee, and there must be a clear reply; Congratulatory messages should be carefully written, discussed and examined, with large font, concise content and enthusiastic words; On-site reception personnel should be young, capable, have a good image and have signs (work permit, bandages, etc.). ) wear it to stand out. When the distinguished guests arrive, they should be greeted by the main person in charge of the enterprise. Staff should be highly prepared in advance and never make mistakes on the spot; And guests' corsage, table cards, drinks, gifts, etc. We should prepare one by one.