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What does Starbucks mean?
There is a great story behind Starbucks' A, when Howard schultz, the founder, discovered a traditional coffee shop during his trip. He was attracted by the atmosphere of this coffee shop, and he hoped to have such a place in America. He brought this coffee shop to Seattle and gradually expanded its scale. When designing the brand, he decided to use the image of mare as the brand symbol. The mare represents the power of speed, strength and movement, and also represents the spirit and tradition of the western United States. Schultz hopes to convey the brand spirit of Starbucks through this logo.
Starbucks A represents the core values of the brand, including quality, speed and customer service. It is the corporate image and symbol of the company, representing Starbucks' success and leading position in the world. This logo also represents Starbucks' participation and innovation in the community, because it is considered as a gathering point of social interaction in many communities. With the expansion and development of the brand, Starbucks A has also become one of the most famous brand symbols in the world.
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