Campaign promotion and marketing planning scheme

Campaign Marketing Planning Scheme (8 articles in general)

In order to ensure the orderly and powerful development of the campaign, it is often necessary to make a campaign plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods and progress of the campaign. So how should we make an activity plan? The following is the event publicity and marketing planning scheme (8 general articles) that I have compiled for everyone's reference, hoping to help friends in need.

event promotion and marketing planning scheme 1

1. Event background

Valentine's Day is coming on February 14th. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has always been to send roses and chocolates to set up a venue to convey the message of this program to consumers.

according to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the General Office's review.

II. Theme of the event

Pink Tour of xxxx in Dongguan Villa

Roses, Pink, Tales

III. Event Time

February 14th

IV. Venue

Main venue: Lijun Club Hall

Secondary venue: guest room sauna

V. Activity methods.

2. Set up a "lover's message board" for lovers to write their love words on.

3. Distinguish the identity between singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couples Touch" activity held in the lobby (with an activity plan attached).

4. Set up a "pink couple suite" in the guest room and sauna room, which is cleverly arranged and presented with roses, chocolate, champagne and double breakfast.

5. Sprinkle the bar to launch the information about the lovers' chicken tails.

VI. Atmosphere creation:

Nightclub:

1. The gate is tied with pine branches, flowers and pink snow gauze into a heart-shaped arch.

2. The activity theme is indicated on the cross beam of the entrance door.

3. Set up a 4x2m "Couple Message Board" on the glass wall on the second floor.

4. The hall is decorated with pink snow gauze, roses and pink balloons.

guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

seven, advertising methods:

1, leaflets: 1 copies, distributed by themselves.

2. Information release: 3, yuan.

3. Internal advertising: (including spray painting and computer screen).

4. Advertising text:

A. I am lucky to have you in my life.

cherish you, and I will do it all my life. (advertising words)

B, spring letters bloom, roses bloom, feelings come, and your story begins; Valentine's Day is coming, prepare a precious gift at Dongguan Villa, and then gently bring yours. She or he will start to meet on this romantic day. (information)

C, February 14th, Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!

On February 14th, the single aristocrats in Dongguan Villa "Couples touch each other" PARTY is waiting for you!

Rose rain, wine and candlelight, the pink trip of Lijun Club on Valentine's Day, waiting for your participation!

8. Promote the plan:

1. The guest room is equipped with eight "pink couple suites", each of which costs 228 yuan per night, and 8 roses, a box of chocolates and a bottle of champagne are presented.

2. There are eight "Pink Couples Suites" in the sauna room, each room is 218 yuan per night, and 8 roses and one box of champagne are presented.

3. The "Couple Cocktails" package is launched in the nightclub lobby.

4. The activities of "single aristocrats" and "lovers touching each other" in the nightclub lobby.

IX. Activity arrangement

1. Marketing Department: launch activity advertisements before February 1th, and do a good job in creating Valentine's Day atmosphere before February 13th

2. Entertainment Department: combine marketing plan before February 1th, and make detailed rules for Valentine's Day activities: do a good job in creating Valentine's Day atmosphere before February 13th

3. Sauna and Housekeeping Department: do a good job in the pink couple suite on February 13th.

X. Budget:

1. Simulation roses: 6, x.3 yuan = 1,8 yuan

2. Roses: 5 x1. yuan =5 yuan

3. Chocolate: 1 boxes x2 yuan = 2, yuan

4. Pink chiffon: 1 yards x. Leaflets: 1, sheets x.25 yuan = 2,5 yuan

6. Spray painting: 2 square x1 yuan = 2, yuan

7. Others: 5 yuan

Total: 9,8 yuan. Marketing planning scheme 2

I. Purpose of the event

The Spring Festival is a traditional festival of the Chinese nation, which symbolizes.

The traditional habits of Chinese people are to celebrate New Year's Eve, get together with the whole family and visit relatives and friends. Retail, catering and other industries are bound to usher in the peak period of consumption, but also the peak period of promotional activities. It is also the best time for us to promote industrial sales and display brand promotion after the Spring Festival promotion activities.

Second, the theme of the event

Win the spring to convey my heart, and there are countless surprises.

III. Scope of activities and products

Introduction of scope of activities:

All goods in the store (except accessories)

Product introduction:

xx's products have compact and light fabric texture, smooth and soft hand feel, soft luster, good strength, good wear resistance, no moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.

iv. event planning

(1) event time: 2xx 2.1—2xx 2.25

(2) event location: xx Fengjie store

(3) event purpose: The purpose of this promotion activity is to clear up the current company's overstocked inventory and help end customers sell xx clothes quickly.

(4) Information and process of main activities:

From now on, customers who come to xx store for shopping can enjoy a 1% discount when they are in 2 yuan, a 15% discount when they are in 3 yuan, a 2% discount when they are in 5 yuan, a 7.5% discount when they are in 7 yuan, and a 6.5% discount or a xxVIP card when they are over 888 yuan (note that no discount is given, no discount is given when sending cards), and a 6.5% discount when they are over 1 yuan.

In addition, customers who have purchased over 499 yuan can also participate in the lucky draw once. 1% winning rate, surprises are waiting for you.

prizes:

grand prize: 999 yuan shopping voucher (1 person) first prize: 499 yuan shopping voucher (5 persons) second prize: 399 yuan shopping voucher (8 persons) third prize: 299 yuan shopping voucher (1 persons) fourth prize: 199 yuan shopping voucher (15 persons) Performed by temporary workers and local radio and television bureaus.

during the event, the promotion will be carried out by the sales staff of each store.

V. Activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages, overtime pay, prizes and so on. It is estimated that the cost during this month's promotion activities will be about 4, yuan, as well as various emergency expenses of 1, yuan and 15, yuan.

VI. Effect Prediction

After this promotion, the sales output and market share of this month have been improved. It is estimated that the sales in this month will reach 14% of the average monthly sales, and the influence of xx brand will also be greatly increased, making more consumers trust xx. Activity promotion and marketing planning scheme 3

1. Activity purpose:

Strengthen communication and contact with residents for community workers and enhance their feelings. The community will hold 2xx New Year's Day to welcome the new year

II. Activity arrangement:

1. Time: 2xx December 2: 3-4: pm

2. Location: conference room on the second floor of the street office

3. Moderator: (to be determined)

4. Participants: community representatives. (x month x day)

2. After screening the recommended list of owners, report it to the property manager for review and approval; (x month x day)

3. The district heads will personally deliver the invitation letter to the owner; (x month, x day, x day, x day)

4. venue layout; (December x)

5. greet the guests and guide them to the meeting place; (Arrange 2 customer service staff to receive the whole process) (X month X day)

6. Tea party starts:

(1) The host announces the start of the tea party and introduces the participants;

(2) community director's speech

(3) community resident representative's speech;

(4) Conduct free communication around "How to serve the owner wholeheartedly" and collect suggestions or opinions from the owner (set up a customer service staff record);

(5) the property leaders summarize and make concluding remarks;

(6) Giving out gifts

(7) The tea party is over;

7. The customer service staff will clean up the venue

4. Prepare the needed items

1. Digital camera (fully charge the battery in advance);

2. 15 invitations, 2 table cards and a list of participating owners;

3. Food preparation:

(1) One teapot, one bag of paper cups, 2 cup holders, five pots of tea and one box of tea;

(2) 5 kg of melon seeds and peanuts, 1 kg of oranges, apples and bananas, and 2 kg of sugar;

(3) venue layout: flowers, balloons and red paper (tea party);

4. Gift preparation: 25 thermos cups, with company name and logo printed

5. Cost budget:

*** About 8 yuan. Event promotion and marketing planning scheme 4

In order to gain customers' attraction by taking advantage of the ultra-low price of special products and drive the whole audience to sell. Make profits through full-court discounts, encourage customers to buy more and cultivate more new customers. Strengthen the communication between new and old customers, and spread the brand image through word-of-mouth publicity. Make the peak season more prosperous, seize the terminal market, give a blow to competitors, and rapidly expand market share. A series of furniture promotion activities have been planned.

1. The activity time

is from 2xx year x month x day to 2xx year x month x day.

II. Venue

xx Furniture Store.

III. Promotion contents

During the activity, those who spend over xxxx yuan on regular-priced products can enjoy a 6% discount on the group purchase price; Regular-priced goods that consume over xxxxx yuan can enjoy a 5.8% discount on the group purchase price; Those who spend more than xxxxx yuan on regular-priced goods can enjoy a 5.5% discount on the group purchase price. For every xxxx yuan spent during the activity, a voucher of xxx yuan will be sent at the same time; Buy xxxx yuan, get 2 tickets, and so on! The voucher is used for the second consumption. No change, no cash, overdue void. It is valid after the company seals the special seal. Not synchronized with other offers. During the activity, all customers with a total shopping amount of over xxxxx yuan per order (before the regular price discount) will be given a small piece of furniture by 1 yuan, and the styles will be matched by the distributor. Each order is limited to one, and five are given away every day. Buy first and send first, until stocks last.

Fourth, the publicity combination

pop is painted as an X-frame; The hanging flag is hung according to the actual situation of the store and the moving line of people; Make a special card for each special product; Make a floor sticker on the ground of each doorway; You can do some personalized leaflets; Issue a voucher for every xxxx yuan.

V. Operating requirements

All specialty stores are required to operate according to the special price requirements to attract popularity. Except for the special price products, all the regular price goods are given preferential sales. If there are special discounts, the goods are not allowed to enjoy the preferential policies of this scheme. Be sure to inform and train salespeople in all stores, and tell customers in a unified way. Please implement it. Event promotion and marketing planning scheme 5

1. Promotion theme

Young people are alive!

II. Promotion time

xx year, X month, X day

III. Promotion place

xx campus business hall in three major campuses

IV. Promotion information release

xx business hall informs campus telecom mobile phone users by SMS:

Dear classmates:

Hello!

The xx Business Hall of the College will hold the promotion of "xx Mobile Phone Entering the Campus" from xx, xx to XX, XX. You can purchase XX mobile phones in yuan by pre-storing the 2 yuan phone bill package, with many discounts.

participating users will have the opportunity to draw a grand prize-one black and one white ——xx mobile phone. We look forward to your arrival.

V. Promotion plan

1. During the activity, all campus users who buy xx mobile phones will be given portable travel speakers.

2. During the activity, campus users who charge 5 yuan phone bill in xx business hall can receive a beautiful gift with the bill of payment, which is for their own use only.

3. During the activity, new campus users will have the opportunity to draw a grand prize-a black and white ——xx mobile phone.

during the activity, users can get a phone bill of 1999 yuan after purchasing xx version of xx mobile phone at the terminal retail price of 1999 yuan, and then pre-storing it in 2 yuan and handling the main promotion package, in which the prepaid phone bill in 2 yuan will be returned in the month when they access the network, and the donated phone bill will be returned from the month after the user handles the contract.

users of xx version of XX mobile phone can choose to enjoy 3G package or fly to Young39 yuan package. Then the campus telecom business hall is not open to bare-metal sales of xx mobile phones, and users who need to buy bare-metal can go to the electronic channels of xx manufacturers.

VI. Promotion budget

Quantity and price of gifts:

The price of gifts should be controlled in each 1 yuan, and the gift quantity should be 1.

one black and white version of Apple xx mobile phone, each with a market price of 4999 yuan.

according to the preliminary statistics, the cost of gifts is about 2, yuan. Event promotion and marketing planning scheme 6