How can fruit and vegetable stores develop new retail with the help of WeChat applet?

As we all know, the most important thing of fresh food is freshness, but the price of fresh food remains high because of its short shelf life and high transportation cost. Because of high cost, high price and few buyers, a lot of fresh food is wasted, forming a vicious circle. Many offline fresh food bosses are racking their brains to solve this dilemma and reduce unnecessary waste. With the rapid development of the Internet and the arrival of WeChat applet, the big names in the fresh food industry have seen a new way out. Next, taking the small program developed by Muyu store customers as a case, it explains how fruit and vegetable stores use WeChat small program to develop new retail.

1. Show fresh products

Merchants can classify fresh products and show them to users through illustrations or video playback. Users can learn every detail of the product through words, videos, etc. , attract users and promote orders.

2. Rich marketing plug-ins

Merchants can make use of rich marketing plug-ins, such as time-limited spikes, coupons, team battles, etc., to do a series of promotional activities and diversified marketing activities for inventory goods, to retain users and improve the repurchase rate of products.

3. Membership marketing

The fresh food industry can make full use of member marketing to form a system of member recharge, member points and member rating. Achieve the effect of efficient operation and precise marketing of members. You can also do corresponding marketing activities according to the level of members to retain members and improve the retention rate.

Make an appointment for home delivery

Users can place orders online and choose the delivery time. Upon receipt of the order information, the platform will arrange delivery by personnel according to the order.

5. Order management

In order to facilitate users to query orders, the location and contact telephone number of the delivery staff can be located in real time.

6. Festival marketing

Merchants can send template messages according to holidays to remind users to buy fruits, send some holiday greetings, give coupons and other activities to increase the number of people in the store. You can also increase the fun of festivals through fun games.

In addition to the above functions, different businesses in the fresh food industry can customize the functions of applets according to their own needs, and maximize the use of applets to achieve the effect of combining online and offline.