Is children's wear priced or not? If it is priced, how to set it properly?

I just opened a shop, and I sold it cheaply and didn't make any money. There are still broken yards left, and customers won't buy them even if I sell them expensive. This is a problem that many novices have been troubled by. Today I will talk about the three principles of children's clothing pricing.

Principle 1: first high, then low.

Children's clothing pricing is actually an art! As a shopkeeper, it is very important to purchase goods. If you have good goods, you must create their value. So, if you have a good product, don't start with the idea of making money. Don't throw some "boutique" styles you approve into the basket of special goods, even if they are out of season. Good things should be sold at a good price.

Especially in children's clothing stores located in the community, we should pay more attention to the emotional connection with customers. But most children's wear stores ignore the emotional communication with customers and focus on bargaining. Some children's clothing shopkeepers only pay attention to attracting customers by price, and blindly emphasize low-cost management, regardless of the pleasant feeling brought by the brand-new business environment and the promotion power brought by this feeling. Excellent community children's clothing stores will strive to establish intimacy, love and trust with customers, and highlight the parent-child affection atmosphere of children's clothing stores.

Principle 2: timely promotion

In the fierce competition of children's clothing stores, many children's clothing stores will stimulate customers' consumption through false price reduction. Although there is a discount at the door, it is actually a quiet price increase, and the result will only lose the trust of customers. Excellent children's wear stores will know how to root profits in customer satisfaction. Excellent children's clothing stores implement the principle of fair pricing and promote sales appropriately.

Timely sales is an important tactic for children's wear store management. Stimulate consumers' desire to buy through timely sales, selling stocks, handling out-of-season children's wear and updated new children's wear, and price fluctuations. From the past to the present, it is an important sign to test the immaturity of children's clothing stores, because children's clothing is different from other types of goods and has obvious timeliness and seasonality. The market value of out-of-season children's wear is greatly reduced. If it is not sold in time, on the one hand, it will occupy inventory, on the other hand, it will occupy funds, and it is easy for children's clothing store owners to fall into the dilemma of insufficient funds.

Principle 3: One-point profit method

If the price is reduced after the holiday, the price will be reduced to the end. This is a mode of operation created by some private enterprises in Wenzhou, which they call the "penny profit method". In other words, as long as there is a unit price profit of 1%, you should be satisfied and avoid "greed". In fact, this law fully embodies; The price increment decreases and the price decline increases; The truth. The profit of a penny seems insignificant, but it can promote the sales volume to increase greatly, which in turn will drive the total profit to increase greatly.

Although children's wear is not as fashionable as women's wear, the styles of children's wear stores must be updated frequently. Fuwa children's wear, popular last year, may become unsalable this year. Pleasant goat children's wear is popular this year, and Pleasant goat children's wear will definitely become unsalable next year. Therefore, for the children's wear retail industry, excessive inventory is a big problem in the development of small stores, and many children's wear shopkeepers are troubled by the backlog of inventory.

At the same time, children's wear is seasonal, especially in the north, so it is very important to handle the inventory. The longer the goods are pressed, the more they depreciate and may eventually become worthless. Sell it at a low price, but I'm afraid the customers who bought the products before will not be satisfied, especially the clothing stores that focus on regular customers. This is very important. It's really a dilemma. If you have new ideas, we can discuss them.