How to choose background music for corporate videos?

Let music drive the style of corporate videos

In the production of corporate videos, music can enhance the appeal of the shot, build suspense, connect a scene, and Enhances comedy or tragedy, helps set time and place, and much more. The three basic points of a corporate video are video, music and narration, which are also the basic standards for evaluating a corporate video.

First, music is very important for the expression of corporate content chapters. Usually, the corresponding auxiliary melody will be extended according to the main melody of the opening title, and try to keep the music simple and lively, and the main and auxiliary melodies will be used interchangeably. Let the audience actively listen to the explanations of technology and production in a relatively soothing, changing and comfortable listening atmosphere. Otherwise, due to the relatively professional and boring nature of the production and technical chapters, the audience will quickly lose interest in watching the film.

Secondly, music used in the title sequence will have the impact of the first impression. Before the company is formally introduced, it will strengthen and shock the first impression of the company's brand, and music is the most important memory. symbol. Like the music of CCTV News Network, even if you are busy with other things, you can know the start of the program as soon as possible.

Thirdly, music is also crucial to the transmission of brand concepts. Brand concepts may have some expressions such as slogans and advertising slogans. If they are shouted out directly, it will appear rude and shallow, which is not the case. Counterproductive. If it is paired with appropriate 3D and subtitles, as well as music, it will make people feel that it is being told eloquently, and the so-called persuasive effect will be more popular. Moreover, the brand's promise is not empty talk, it requires some sense of stability and weight, and music is the best catalyst.

Of course, it cannot be simply understood that the music production of corporate videos only needs to be powerful and majestic music. The faint and fresh melody may seem casual, but in fact it has already met the psychological needs of the audience. . When a brand looks to the future, music must be full of infinite imagination and expectations, laying the foundation for future cooperation with customers on the basis of mutual trust, interaction, and mutual appreciation from the very beginning.