The origin of Nestle's name.

It seems that the brand "Nestle" came easily and didn't take much effort. Henry. Nestle is named after its own brand, but its name means "settle down comfortably" and "snuggle together" in English. Because of the specific meaning of its name, people naturally associate it with the English word "Nestle", and take the Nestle pattern as the brand graphic, which further associates people with babies to be fed, loving mothers and healthy and nutritious Nestle products. It can be seen that the hard-won "Nestle" brand not only has its rich connotation, but also fully meets the basic requirements of trademark positioning.

First of all, Nestle is very important as a brand name. Although this term is very general, it is often something that people are familiar with, which can deepen people's impression and produce many associations, so as to be close to life and consumers.

Secondly, on the whole, it is unique. Everyone knows "Nestle", but only Henry? Nestle, used in trademarks, has become synonymous with a unique company in the world, and has established and expanded its image, thus becoming unusual.

Thirdly, the close combination of "Nestle" name and "Nestle" graphics is also rare in the history of western trademarks. The close combination of the two can make people famous for their graphics and know them by their names, which is a veritable combination brand.

Nestle's brand slogan "Good Food, Good Life" is icing on the cake, pointing out the core value of its brand culture, that is, Nestle food makes us further feel that we can enjoy good food, and enjoy the good feelings brought by a good life beyond the value of food itself by enjoying "delicious" food. It's like drinking a little Nestle drink or eating a little Nestle food to relax during a tense work break. Or in your spare time, you can enjoy Nestle drinks or delicious food and feel happy.

The brand positioning of "Nestle" fully embodies the functional positioning and emotional positioning of the product, which can be described as a perfect combination.