How is the lottery ticket vending machine market?

From this, we can easily see that there is still a huge expansion space for lottery sales in China. Faced with such a huge market. From the perspective of sales model, the most important sales method in China at present is that salespeople print lottery tickets by hand at ticket outlets and buy them in cash. However, there are a large number of unmanned lottery machines in these developed countries, which are mainly installed in supermarkets, convenience stores, subways and other public places and operated by buyers themselves. Lottery self-service sales model will also be the only way for the development of lottery industry in China. I prefer the self-help lottery machine.

My personal feeling is that at present, people who buy lottery tickets in China do not have the habit of buying lottery tickets at automatic terminals, at least most people do not have such consumption habits, which is caused by various reasons. First, there are many lottery analysis services in the current lottery sales outlets (all lottery sales outlets have previous winning analysis), and more importantly, they can meet similar groups who like to buy lottery tickets and have a certain psychological identity. Selling humanized service is the fatal weakness that self-service terminals can't overcome at present, because consumers can't get psychological approval, which is the highest level of consumer satisfaction. In addition, there is a problem that the operation is too troublesome. In the current sales outlets, shopkeepers can help solve the problem without hands-on operation.

Another point is the input-output problem. The placement and maintenance of self-service terminals require a certain cost. Without a certain amount of input, these costs of a single terminal are higher. To maintain these costs, it is necessary to reach a certain sales volume. If we consider depreciation and profit again, the requirements will be higher. Generally speaking, from the profit point of view, the market of this kind of lottery self-service terminal is still very limited.

I just want to explain that in the current environment, the market opportunities for large-scale promotion of self-service terminals are relatively small. But it doesn't mean that there is no market for this kind of equipment, but the market is relatively small.

Judging from the current market situation, only lottery operators are willing to invest in such equipment. Here, I would like to mention the customers in Fujian I mentioned earlier. He intends to develop it for the lottery sales department of the Civil Affairs Bureau, and only they will be willing to buy this equipment. If we consider it from this angle, there is still room in the market. Of course, you can also make this equipment through the dealer channel.

In fact, this kind of equipment already exists in subway stations in big cities, but it is used for functions such as recharging IC cards and selling lottery tickets.

Judging from the rising labor cost and the rising rent of pavement, there is a market for this kind of equipment, but consumers' consumption habits need a training process. In addition, we should consider using multiple functions at the same time to increase sales and reduce operating costs. We can also consider services such as advertising, but the business scope of advertising is beyond the reach of ordinary equipment manufacturers, which requires billboards.

Besides, I'll give you another hint. In some high-end communities and other places, such equipment can be placed. They put it in not for profit, but to make this place look higher. Vending machines are placed in many high-end buildings. These vending machines are placed by developers or property management companies. They are not for profit, but just for decoration. From a national perspective, this market is still considerable, but it is scattered, with high after-sales service costs and very high requirements for equipment reliability. If this equipment can be made into a self-service terminal that can provide comprehensive services, the market will be very broad. For example, providing inquiry service in property management.