Corporate publicity work plan

#planning# Introduction In order to strengthen the company's scientific publicity, establish an effective publicity mechanism, better exert the public opinion-guiding role of publicity, shape the company's social image, fulfill social responsibilities, and promote the company's healthy development, this plan is specially formulated this program. The following is a compiled corporate publicity work plan, welcome to read!

Part 1

1. Work purpose

Promote and promote the brand image of the company and products, increase visibility, expand influence, and promote sales; Build a platform for mutual communication between enterprises, society and various departments of the enterprise; gradually promote the construction of corporate culture and lay the foundation for the establishment of modern management systems for enterprises; use as little capital cost as possible to help enterprises become bigger, stronger and longer.

2. Basic publicity work

1. Based on the fact that the company’s products first choose to enter the provincial capital market, the initial publicity scope will mainly focus on Shijiazhuang and surrounding areas.

2. As the capital of Hebei Province, Shijiazhuang is the political, economic, cultural, technological and information center of the province, and its comprehensive consumption level ranks first in the province. The positioning of mid-to-high-end products requires that publicity work should pay attention to both popularity and authority when selecting media, and at the same time grasp the principle of appropriateness to prevent the vulgarization of the product brand.

3. Based on the income and cultural taste of the product’s target consumer group, combined with the characteristics of various media and audience distribution, the initial publicity position will be newspapers, supplemented by other media such as the Internet and television.

4. According to the influence of each newspaper and the specific characteristics of the audience, the initial focus was on "Yanzhao Evening News", "Yanzhao Metropolis Daily" (the two newspapers with the highest household penetration rate), "Yanzhao Evening News" and "Yanzhao Metropolis Daily". Promote it in Hebei Daily" and "Hebei Economic Daily" (two authoritative provincial newspapers), and appropriately cooperate with "Friends of Sound Screen", "Hebei Youth Daily", "Family Encyclopedia", "Hebei Workers' Daily", "Hebei Legal News" and other newspapers and periodicals will be contacted.

4. The basic goal in the early stage of the work is to publish articles related to the company and products no less than 4 times a month in the above-mentioned major newspapers (the same article can be published repeatedly in different newspapers, among which The propaganda in "Yanzhao Evening News" and "Yanzhao Metropolis Daily" should be done at least once).

In view of the fact that newspapers such as "Yanzhao Metropolis Daily" and "Yanzhao Evening News" mainly publish social news and have strict control over corporate and product promotional manuscripts, it is necessary to use "soft advertising" and "soft advertising" when appropriate. Promotion in the form of "hard advertising".

5. Invite media reporters to promote the company and products, and encourage them to make suggestions. Establish a "reporter circle of friends" in mainstream media as soon as possible to serve enterprises.

3. Other publicity work

1. Maintain the corporate website, reorganize and adjust the column settings of the website, update the website content in a timely manner, give full play to the advantages of the network, and serve the development of the enterprise .

2. Prepare an internal newspaper within the company, build a platform for uploading, distributing, and exchanging information within the company, and disseminate it to the society through relevant channels to expand the social influence of the company and its products. In the early days, it was published in four editions, with one issue per month, printed on coated paper, and each issue printed about 1,000 copies.

3. When the time is right, you can use newspaper advertisements, DM flyers, etc. for publicity.

4. Propose product marketing planning suggestions in a timely manner based on the market conditions you understand.

5. As the situation develops, appropriately undertake overall advertising planning and public relations work for the company and products.

6. Complete other tasks such as drafting of materials and materials delivered by company leaders and construction of corporate culture.

IV. Personnel composition

We plan to recruit 2 to 3 people in the initial stage. Applicants are required to have a certain writing foundation, strong mobility, and be proficient in web page production, newspaper layout, and image processing. and other professional skills. Applicants with driving experience will be given priority.

5. Assessment system

Publicity and planning personnel are assessed individually (specific assessment methods will be determined separately). The basic principle is that more work is more rewarded, and hard work is rewarded and laziness is punished.

VI. Required funds

1. Staff salary

The average monthly salary level per person is 600-1,000 yuan, *** per month The total cost is about 2,500 yuan.

2. Publicity expenses

Entertainment expenses and appropriate transportation expenses; manuscript fee (calculated as 0.5 yuan per word), totaling about 2,000 yuan per month.

3. Office expenses

Renting an office; purchasing computers and other office supplies; vehicle usage fees.

4. Other expenses

Soft article advertising fees; newspaper plate making fees, printing fees; office expenses, etc.

7. Some Suggestions

1. In addition to the personal privacy and corporate secrets of company leaders, the company and various departments and units should promptly report their own developments to publicity personnel. If necessary When relevant meetings are held, publicity personnel should be notified to attend the meeting. If a publicist applies, the person concerned is obliged to be interviewed.

2. News promotion is only part of corporate promotion. Appropriate advertising and various forms of marketing activities (including participation in public welfare activities, event marketing, conference marketing and terminal construction, profit sharing and rebates, etc.) are essential of.

3. The role of news propaganda is indirect and subtle, and it takes a long period of accumulation to become apparent. We should be mentally prepared for this. Of course, relevant personnel should try their best to achieve the maximum effect of publicity work in a short period of time.

Part 2

In order to strengthen the company's scientific publicity, establish an effective publicity mechanism, better play the public opinion-guiding role of publicity, shape the company's social image, fulfill social responsibilities, and promote the company For healthy development, this plan is specially formulated.

1. Guiding ideology, basic principles and overall goals

(1) Guiding ideology

Guided by Deng Xiaoping Theory and the important thought of "Three Represents", Comprehensively implement the Scientific Outlook on Development, vigorously promote corporate culture, adhere to the people-oriented approach, regard "people" as the first resource for corporate development, adhere to the policy of objective and true, multi-level and multi-angle publicity, and highlight and demonstrate the spiritual outlook of credit industry investors. and healthy and upward cultural tastes, forming a good mechanism for corporate culture to boost the center's work and for the center's work to innovate corporate culture. Strengthen culture internally, build image externally, inspire spirits, and gather strength to provide a good cultural environment and inexhaustible spiritual power to achieve better and faster development of the company and promote the construction of a harmonious enterprise.

(2) Basic principles

1. Grasp the characteristics of the times. It is necessary to emancipate the mind as the guide, constantly innovate ideas, focus on the implementation of the Scientific Outlook on Development, build publicity work into an effective carrier to enhance the company's core competitiveness, and strive to form an open publicity pattern.

2. Highlight entrepreneurship. We must keep pace with the times, strengthen development concepts, market concepts and entrepreneurial concepts, promote entrepreneurial culture, spread entrepreneurial experience, and strive to create a public opinion environment that encourages entrepreneurship.

3. Strengthen originality. It is necessary to correctly grasp the direction of public opinion, objectively, fairly and accurately reflect the work progress, work achievements, typical cases, etc. of various departments and units, timely and accurately report the key points, hot spots and highlights of development, and provide excellent publicity services for the company's development.

4. Pay attention to durability. It is necessary to implement forward-looking planning and in-depth publicity, from the traditional preaching and indoctrination to the direction of penetration and inspiration, so that employees can feel the same ideals in the subtle corporate culture atmosphere and enhance their awareness of participation. , forming a lasting synergy.

5. Adhere to the mass character. It is necessary to firmly establish the people-oriented concept, respect the dominant position of employees, give full play to the initiative spirit of employees, and stimulate the participation, initiative and creativity of all employees.

6. Enhance long-term effectiveness. Each unit must give full play to its respective advantages in carrying out publicity planning and achieving the overall publicity goal, expand publicity channels, improve methods and mechanisms, and better serve the company's development by establishing a long-term mechanism for publicity work.

(3) Overall goal

Gradually establish a good publicity mechanism for the company, unblock the company’s publicity and reporting channels, integrate resources and publicity forces, maximize the role of publicity work, and support the company’s rapid development Create a good atmosphere of public opinion.

2. Main publicity channels and methods

(1) Publicity channels

Provincial and municipal mainstream media, commercial websites, superior department websites, company websites, company publicity Brochures, promotional CDs, bulletin boards (brands), briefings, large group activities, theme activities, etc.

(2) Publicity methods

1. Submit materials to the media, websites, and relevant departments in a timely manner;

2. Use company websites, publicity boards (brands) ), etc., publicize work dynamics, company philosophy, development strategies, etc.;

3. Actively participate in various publicity activities organized by superior departments and other groups, and display the company’s image in a wide range of areas;

4. Invite superior departments and cooperation partners to visit the company, participate in or observe the company’s large-scale group activities, and carry out targeted publicity activities and exhibitions;

5. Conduct activities organized by superior departments and organized by the company The theme activities serve as a carrier to unify thoughts and unite people's hearts;

6. Invite news units to interview the development results of the company and holding companies, and carry out a series of targeted publicity activities.

III. Work Points and Responsible Units

1. Extensively carry out publicity and education activities on the theoretical system of socialism with Chinese characteristics and major decisions and arrangements of the central and provincial committees and governments to unify thinking and condense People's hearts, guide employees to grasp the scientific connotation, spiritual essence and fundamental requirements of socialism with Chinese characteristics, enhance the consciousness and determination of scientific development, and continuously improve the theoretical level of employees and their ability and level to promote enterprise development. (Responsible unit: Party and Mass Work Department; Coordinating units: departments, holding companies; Supervision department: Human Resources Department)

2. Adhere to the correct guidance of online public opinion, use company websites, superior websites and commercial website, increase the publicity of the company's daily operations and management, promote institutional innovation, management innovation, capital operation and other aspects, establish a good image of state-owned enterprises and the brand image of large-scale professional investment companies; strengthen the construction of the network's editorial staff team, and improve the quality of major emergencies Incident rapid response mechanism, improve various information release mechanisms, and create a civilized and healthy online cultural environment; controlling and joint-stock companies should strengthen the reporting of information and news clues, make full use of company websites, briefings, etc., and highlight the work progress of each unit, Successful practices and experiences. (Responsible units: various departments, holding companies; supervision department: office)

3. Make full use of external platforms such as "Hebei State-owned Assets Information" and "Hebei State-owned Assets", internal platforms such as company publicity boards and briefings, and Submit communication materials, work reports, etc. to superior departments to reflect the company's work status and achievements and show the company's appearance. (Responsible unit: office, Party and Mass Work Department; cooperating units: departments, holding companies; supervision department: Human Resources Department)

4. Rely on newspapers, radio, television and other media to increase the visibility of the company Theme publicity, achievement publicity, typical publicity, etc. continuously enhance the company's visibility and influence, and further promote the company's good image. (Responsible unit: office, Party and Mass Work Department; cooperating units: departments, holding companies; supervision department: Human Resources Department)

5. Invite superior departments, colleagues in the industry, business partners, etc. to participate in the company For large-scale group activities such as sports games and get-togethers, we will formulate targeted activity plans to display the company's team image and overall image and promote corporate culture.

(Responsible unit: office, Party and Mass Work Department; cooperating units: departments, holding companies; supervision department: Human Resources Department)

6. Carry out theme practical activities such as symposiums, speech contests, and achievement exhibitions , strengthen social ethics, professional ethics, and personal moral education, organically integrate the socialist core value system into the entire process of corporate culture construction and spiritual civilization construction, and enhance the core competitiveness of the company; at the same time, add more information to the company website, superior department websites, and relevant news media Intensify publicity and reporting on theme activities. (Responsible unit: Party and Mass Work Department; Coordinating units: departments, holding companies; Supervision department: Party and Mass Work Department)

7. Carefully produce brochures, promotional CDs and other external publicity materials, and provide them in a timely manner Update content to continuously improve the company's visibility and reputation. (Responsible units: office, party and mass work department, holding company; cooperating units: various departments; supervising department: human resources department)

8. Strengthen ideological and political propaganda work, keep abreast of employees’ ideological trends, and grasp Promote the timing and intensity of publicity and guidance, do a good job of guidance and guidance, and promote the construction of a harmonious enterprise. (Responsible units: Party and Mass Work Department, holding companies; cooperating units: various departments; supervision department: Human Resources Department)

9. Focus on further improving the level of publicity work, and strengthen communication between various departments and units Cooperate with communication, organize personnel to carry out seminars, research activities, etc. in a timely manner, continuously innovate work content, methods and means, and further enhance the pertinence, timeliness and attractiveness of publicity work. (Responsible units: Human Resources Department, Party and Mass Work Department; Coordinating units: departments, holding companies; Supervisory Department: Office)

IV. Organizational Structure and Personnel

In order to strengthen For the leadership of the company's publicity, a company's publicity leading group is established, with a publicity leading group office under it, which is specifically responsible for the implementation, supervision, and inspection of the company's various publicity goals.

Team leader: Chen Jinyi

Deputy team leader: Hao Dongwei Li Guang

Office members: Zhang Jianshi, Li Ming, Song Guangyu, Liu Yu

Five. Evaluation, scoring standards and reporting channels

(1) Evaluation and evaluation

At the end of the year, the publicity and reporting work will be commended and rewarded. The company’s publicity work leading group will conduct publicity and reporting results of various departments and units. Conduct an review and reward the top three departments (units) and the top three individuals with total points.

(2) Scoring criteria

1. Refer to the "Measures for the Assessment and Evaluation of Information Work of Hebei Information Industry Investment Co., Ltd. (Interim)";

2. According to Based on the actual work, the following standards are added:

(1) Each news report used by each media will be worth 50 points; each news report used by provincial media will be worth 30 points;

(2) Communication materials, work reports, etc. submitted to higher-level departments, and those with positive instructions from superior leaders will be worth 30 points;

(3) Survey reports and theoretical research articles adopted by provincial publications will be worth 20 points

(4) Publishing news reports on the website will be worth 40 points; publishing news reports on the provincial website will be worth 20 points.

(3) Reporting channels

The office is responsible for the daily work of publicity work, as well as the registration, supervision and notification of various media, superior department websites, publications, and briefing manuscripts.

We will report the press releases submitted by each department and unit and their adoption status every quarter, conduct evaluations every six months, and give overall evaluation and commendation at the end of the year.

Six. Several requirements

1. Strengthen the leadership and responsibility of publicity work. External publicity and reporting materials of each department and unit must be reviewed, approved and signed by the leader in charge. Important materials It must be reviewed and approved by the company's main leaders before it can be publicized and reported to the outside world.

2. All departments and units must conduct in-depth investigations and research based on their functions and decomposed key tasks, and discover news and information materials from multiple angles, wide areas, and new perspectives.

When organizing and synthesizing materials, we must pay attention to quality, actively communicate with the office and relevant departments, and strive to report articles and information as soon as possible, so as to understand new situations, discover problems early, summarize typical examples quickly, and achieve good publicity effects.

3. All departments and units must do a good job in accumulating materials, and keep the original or photocopy of the submitted and adopted manuscripts as a basis for evaluation.

Part 3

In order to unify our thinking, improve the quality of employees, enhance cohesion, shape a good image of the company, better carry out corporate publicity work under the new situation, and promote the construction of corporate culture, Make this plan.

1. Guiding ideology

Adhere to the propaganda of the party’s line, principles and policies, focus on economic construction, enhance corporate cohesion, highlight the cultivation of corporate spirit, unite people, inspire fighting spirit, Encourage and advocate for the company's development as the starting point and foothold of the work, give full play to the role of the public opinion position, and promote the construction of corporate culture.

2. Publicity Focus

1. The company’s major business decisions, development plans, work measures, new regulations, new policies, etc.;

2. The Party’s policy Policies, national laws and regulations;

3. Advanced deeds, typical reports, work innovations, work experience;

4. Employee ideological trends;

5. Company Weak links and existing problems in management;

6. Corporate culture promotion.

3. Specific measures

1. Correct understanding and pay equal attention to publicity work and economic work.

Propaganda work is a way to educate and motivate employees, and it is an indispensable task for enterprises. “If an enterprise wants to develop and achieve its goals, it cannot be separated from the unremitting efforts of all employees. Only by further strengthening publicity work can employees’ morale be stimulated and centripetal force be formed. Only then can all tasks be invincible and the company’s unique enterprise be established. culture". Therefore, we must have a correct understanding and regard publicity work as a major event to do well.

2. Strengthen measures and implement publicity work.

① Establish a company publicity network and form a combative publicity team. The company office is responsible for the publicity work of the entire company. Each branch has one person who is responsible for the branch's publicity work part-time. Each department must have at least one part-time publicity reporter, and each branch must have at least 8 part-time publicity reporters to engage in corporate publicity and reporting work. . All departments and branches will submit the list of publicity reporters to the company office before February 20. The company office will be responsible for organizing publicity knowledge training on February 22 to improve their work capabilities and adapt to the needs of the company's publicity work.

②The "xx Newspaper" has been restored since March. One issue per month, with additional supplements issued as needed. All company employees can submit articles. The company's publicity reporters can submit at least one article per month. There is no restriction on the form of the article. The publicity content is mainly focused on the publicity work in XX. Once all articles are published, they will be paid according to the number of words. Excellent manuscripts are recommended to superior newspapers and periodicals.

③The blackboard newspaper is issued every half month. The company office is responsible for the section at the east end of the office building, and the technology center is responsible for the section at the west end of the office building. The general management department and the quality department each choose one section within the machine tool manufacturing branch, and the two branches are responsible for the rest.

④The company office is responsible for changing the publicity board from time to time as needed.

⑤ Update and add placards. The fonts and colors should be unified to reflect the company's cultural characteristics. The company office is responsible for replacing signs hung on the road, and other branches are responsible for them.

⑥Carry out special publicity activities. Each department will take the lead in doing this work as needed. Such as: safety month, quality month, etc.

⑦ Carry out the work of evaluating outstanding employees and embodying the humanistic spirit. Carry out activities such as selecting quality pacesetters, technical experts, and labor competitions to stimulate employees' enthusiasm for work and enhance their team spirit.

⑧. Group organizations should carry out extensive cultural, sports and entertainment activities, which should be vigorous, down-to-earth, and practical.

⑨. All branches and departments must hold meetings before and after work, `

⑩ Strengthen external publicity, mainly company image promotion and product advertising. People say "three points of treatment, seven points of nursing". Although this sentence is not very accurate, it reflects the important role and status of nursing work. Nurses have made positive contributions to people's health, and have thus been respected by society and known as "angels in white." In the new year of 20XX, our nursing work should also take to a new level,

1. Strengthen the in-service education of nurses and improve the comprehensive quality of nursing staff

(1) According to the implementation plan of standardized training of nurses and the implementation plan of continuing education of nurses, we should do a good job in the "three basics" and professional skills training of nurses. Assessment work

1. Focus on strengthening the assessment of newly admitted nurses, hired nurses, and junior nurses to strengthen their learning awareness. The Nursing Department plans to focus on strengthening basic nursing knowledge in the first half of the year and increase the number of assessments. , until the target is reached.

2. Strengthen the training of professional skills: Each department formulates a training and assessment plan for professional theories and skills within the cycle, and organizes exams and assessments 2-3 times a year. The theoretical exams must have test papers and be administered by the head nurse Organize closed-book examinations, which require practical results and not just formalities, so as to lay a solid foundation for training specialist nurses.

3. Basic skills assessment: Nurses who are subject to standardized training must meet the standards for all 16 basic skills within the year, and the assessment requires random tests in actual work. Nurses at other levels are scheduled to take one operational exam and two theoretical exams.

4. Strengthen the learning and mastering of relevant knowledge, organize a practical assessment of rules and regulations, combine theoretical examinations with clinical applications, and check the implementation of rules and regulations.

(2) Strengthen the study of humanistic knowledge and improve the overall quality of nurses

1. Organize the study of hospital service etiquette culture and strengthen the nurses’ awareness of modern nursing culture. First, the head nurse Conduct discussions at all levels, and after reaching consensus, carry out literacy improvement activities across the hospital and formulate training plans and specific implementation plans.

Arrange hospital-wide lectures and strive to send out and invite nurses in to learn social etiquette and professional service etiquette for nurses. Carry out nurse etiquette competition activities, use the "5.12" Nurses' Day to launch an activity month of learning etiquette and literacy, and organize an educational and entertaining holiday party.

(3) Update professional theoretical knowledge and improve the technical level of specialist nursing. With the imbalance between nursing level and medical technology development, the head nurses of each department organize the learning of specialist knowledge. If new technology projects and special difficult diseases are carried out, they can ask doctors to teach, search literature, and the nursing department organizes nursing rounds. Update knowledge and skills through nursing consultation discussions and other forms. At the same time, some nurses are planned to be sent out to study and improve their academic level.

Two: Strengthen nursing management and improve the management level of head nurses

(1) An in-hospital head nurse management class will be held at the beginning of the year, mainly to update management concepts, management skills and nursing care Cultivation of the humanistic spirit in service, the demand for nursing services from today’s society, the outlook for nursing work in the new year, and emotional communication with the head nurse, etc.

(2) Strengthen the goal management assessment of the head nurse, monthly The evaluation is combined with the year-end evaluation, and the department's nursing quality is linked to the head nurse's evaluation and other management indicators.

(3) Promote learning and exchanges between head nurses and departments, organize cross-checks on nursing quality every quarter, and hold head nurses’ work experience exchange meetings to learn from and improve the level of nursing management.

3. Strengthen the control of nursing quality process to ensure the safety and effectiveness of nursing work

(1) Continue to implement the secondary management system of nursing quality, especially the need to develop and improve the ability of head nurses to identify problems , the ability to solve problems, and at the same time give full play to the quality control role of the department's quality control team, clarify their respective quality control points, enhance the awareness of all employees to participate in quality management, and improve the quality of care.

(2) Establish an inspection, evaluation, and feedback system, and set up a traceability mechanism. Nursing department personnel often go deep into each department to inspect, supervise, and evaluate. The evaluation method involves on-site evaluation of nurses and patients, checking records, listening to doctors' opinions, discovering problems in nursing work, and proposing corrective measures.

(3) Further standardize the writing of nursing documents, focus on the details, strengthen the three-level evaluation system of quality controller-head nurse-nursing department for each nursing document, and regularly conduct nursing record deficiencies Analyze and improve, increase the weight of points deducted for defects in discharge medical records, and emphasize that unqualified nursing documents will not be filed. The year-end nursing document evaluation ranked first, second and third place collectively.

(4) Strengthen safety management in the nursing process:

1. Continue to strengthen the three-level monitoring and management of nursing safety. The department and nursing department conduct monthly checks and measures on potential nursing safety hazards. A good attribution analysis of nursing errors, defects and nursing complaints should be conducted from the perspective of oneself and the department, analyzing the causes of occurrence, lessons to be learned, and proposing preventive and improvement measures. For departments and individuals where the same problem occurs repeatedly, the head nurse's management and personal responsibilities will be held accountable.

2. Strictly implement the check-up system, emphasize the implementation of secondary checks, strengthen the management of nursing students, clarify the safety management responsibilities of teachers, and prevent serious errors and accidents.

3. Strengthen the head nurse’s awareness of routine inspections of department hardware

Facilities, strengthen inspections of performance and safety, discover problems in a timely manner, repair them promptly, and keep the equipment in good condition.

IV. Deepen family services and improve service quality

(1) On the basis of cultivating nurses’ daily etiquette, further standardize nursing operation terms and nurse-patient communication skills. Cultivate nurses to establish a good professional image.

(2) Focus on collecting nursing service demand information. The nursing department obtains patient needs and feedback information in a timely manner by understanding the opinions of return visit cards, talking to outpatients and inpatients, issuing satisfaction questionnaires, etc. Propose improvement measures, and at the same time provide incentives for nurses to mobilize their enthusiasm for work.

5. Do a good job in teaching and scientific research

(1) Designate nurses with professional titles of nurses or above to be responsible for teaching interns, hold regular academic evaluations, and listen to Opinions from teachers and interns.

(2) The head nurse of each department is the chief teacher, attaches great importance to the teaching work, often checks the teaching attitude, responsibility and professional level of the teaching teachers, arranges small lectures, and understands the internship plan Complete the situation and do a good job in the theory and operation of the examination.