Company Anniversary Celebration Planning Plan Sample

Every company has its own unique corporate culture. When a company celebrates its founding anniversary, it usually holds a company anniversary celebration. So how should the celebration plan be written? The following is a "Company Anniversary Celebration Planning Plan Sample" compiled by me for your reference only. You are welcome to read it. Company Anniversary Celebration Planning Plan Sample (1)

1. Purpose and Significance

The x anniversary is a milestone in the development of an enterprise. It is the time to review history and look forward to the future. And take this opportunity to enhance the company's visibility and vigorously build the company and brand image. It can be said that it is a famous teacher and a rare opportunity; with the help of the event platform, we publicize that General Manager XX won the "Chinese MBA Hero" and shape the company's management's commanding style and leadership charm; promote The emotional exchange between the company and the target members of the club lays the foundation for the club to be established and is of great benefit to the dissemination and promotion of the club; it gathers popularity and customer resources for xx Modern City in order to successfully open up the market; golf is a healthy and fashionable sport. It has always been highly praised by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

2. Theme and Slogan

Main slogan: Network gathers modern business heroes - the slogan adopted echoes the theme of xx Modern City promotion, highlighting the dignity of the participants in the modern business world status, and also shows that this is a gathering of elites.

Reference slogan:

1. The source of concentration for business heroes.

2. Reshape modern business civilization.

3. Time and place

Time: xx, xx, 20xx (to be finalized).

Location: xx Golf Course, xx Hotel (press conference and sorority venue).

IV. Objects and scale of the event

The main targets of this event are outstanding senior figures in the xx business community and customers with spending power and purchasing power. In order to give full play to the communication role of the media and word of mouth, invite a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.).

5. Activity organization and content

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. For the purpose of improving authority and expanding influence, it is recommended that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer.

2. This event is open to xx business leaders, intended major customers, owners, news media friends, developer staff and agency company employees.

3. The event will be carried out in three forms: press conference, outdoor golf competition, and social banquet:

a. Press conference: Invite the leader of the xx Entrepreneurs Association to make a speech, The developer representative will review the company's ten years of achievements and introduce the xx project and xx club. It is recommended to invite authoritative people with experience in forming xx well-known clubs or celebrity talk clubs who are members of a certain club.

b. Golf match: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this activity. During the fierce competition in the swing competition, the contestants deepened friendship, promoted communication, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf tournament is intended to pave the way for the establishment of the club and project sales.

c. Social banquet: The purpose of the banquet is to bring the relationship closer in a relaxed atmosphere. At the banquet, business leaders presented awards to the competition and recommended xx projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the activity is as follows:

Participant registration (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, xx guest On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Social banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, xx Hotel) → The end of the full day event.

6. Organizational Channels

The xx Entrepreneur Association’s method of sending a letter to call members to participate is the main organizational method for this event. In addition, other methods will be used in addition.

1. In the name of xx Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and Taiwanese customers through letters, phone calls, etc.

7. Publicity methods

This event mainly chooses the two major print media "xx", a famous magazine in the xx real estate industry, and "xx Morning Post", the newspaper with the largest circulation and the most influence in xx , combined with TV station program folders and folding pages for on-site promotion and other methods for effective promotion.

1. Pre-event publicity:

a. "xx" released a preview of the event, using soft articles to comprehensively introduce xx company, the company's general manager "Chinese mba hero" xxx, and xx club, Focus on xxx Modern City.

b. In conjunction with the project image promotion, a preview was released on the back page of "xx Morning Post", with pictures and texts introducing General Manager xxx and Modern City xxx.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: state the performance to show the strong strength of the company; xx guests mobilize participants to join the club. The on-site decoration was festive yet solemn and magnificent, integrating with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung. Focus on the placement, less but more precise, avoid overestimating the guests, and focus on setting off an elegant and serious atmosphere of leisure activities.

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" will report on the progress of the event and announce the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the activities with pictures, announced the list, and introduced xx Modern City.

d. xxx Golf Club will provide a TV program, which will guide the audience to pay attention to xxx Modern City.

8. Effect evaluation

1. Press conference is a powerful means of news production. It can reflect appeal and authority, and is easy to create momentum and attract attention. And relying on this A platform to make friends in the media can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

For better development, the mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting xxx Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success.

I believe that under the leadership of our leaders who continue to innovate, we will definitely have a good result that will surprise you! Company Anniversary Celebration Planning Plan Sample (2)

1. Preparation for the event

1. Employees are required to understand the time when the company was established and the achievements it has made over the past few years. Not only do they know, but also You must be able to preach, and you must speak with a sense of pride; you can practice it through morning, afternoon, and evening meetings.

2. In terms of conference requirements for this event, the venue must be of high quality, and the venue must be festive and warm (you can have more balloons; hang lanterns; pull some latte art; gift display area) Put out more gifts and decorate them with latte art, it must be very eye-catching) The entire venue layout must have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be a motivational meeting to mobilize the enthusiasm of employees.

3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers (recommendations from old customers; pre-heated and mature resources such as popular science collection), customers who have stopped taking the medicine (the effect of taking it) OK).

2. Purpose of the event

1. Through this event, we will fully demonstrate the corporate culture, strengthen customers’ confidence in the company and products, and explore referrals.

2. Use the grand occasion to provide a better platform for referrals from old customers.

3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.

3. Activity Theme

Warmly celebrate the x-anniversary celebration of the establishment of the Association of Sales and Marketing

4. Activity Process

1. Meeting Show some corporate cultural films before the show, such as "Club Introduction", "XX Review", etc.;

2. Warm-up: a large-scale dance performance, the program should be of high quality and adjusted to the atmosphere of the entire venue;

3. Opening remarks;

4. Introducing guests;

5. Speech by company leaders;

6. Speech by local leaders (can be Replace with typical customer speeches);

7. x holiday performances (customer performances, employee performances, employees and customers performing on the same stage. It is best to perform the story between customers and employees on the spot and present it in the form of sketches The corporate purpose of "respecting heaven and loving people");

8. Customers present calligraphy, paintings, plaques, etc. (select local honorary customers x, leaders come on stage to issue certificates, take photos, host interviews, customer testimonials);

9. Keynote speech (expert lecture);

10. Announce preferential policies.

5. Prize setting

1. All customers who come to the event will be given a small gift (the gift depends on the preferences of the local people).

2. Set up prizes for products purchased on-site, increase the purchase and gift policy, increase the intensity of draws for customers who purchase products, and use big prizes to attract customers.

6. Highlights of this sorority

1. This event is a special celebration of the x anniversary of the establishment of the Association Sales Group. The site will not only display a series of achievements achieved by the Exhibition and Marketing Group in the past XX years, but also bring the latest international cutting-edge health and wellness knowledge to the university, and you will have the opportunity to participate in the life quality control project and experience the XX by the XX Administration The top ten chronic disease solutions summarized by the research center are systematic and authoritative. I believe it will benefit you greatly and make your trip worthwhile.

2. This event, with its high standards, is a highlight of xx elderly health care this year.

3. Corporate member groups will be invited to the site to bring you a wonderful talent show for the elderly, interpret the health and beauty of contemporary elderly people, and set a new model for elderly life.

4. The leaders of the Life Quality Control Project Organizing Committee visited the site in person to participate in the activities and answer questions.

5. Authoritative experts will make a special trip to deliver keynote speeches on the latest health care knowledge.

6. All elderly friends who participate in this event will receive a "souvenir".

7. The event is full of exciting shows, with rich and varied gifts and prizes.

8. The Group’s series of products offer unprecedented discounts, with big prizes coming one after another, and good luck. Buying customers can participate in a variety of lottery draws, and the thousand-yuan grand prize is heart-warming and exciting.

7. Pre-meeting presentation content

Organizer: xx

Organizer: xx

Event time: xx month, 20xx

Activity scale: about xx people

Purpose: To demonstrate the comprehensive strength of the company through a large-scale event, establish a public welfare image of the company, consolidate the confidence of old customers, tap customer purchasing potential, and stimulate the market Sale. Strengthen customers' recognition of the company; strengthen old customers' understanding and support of employees; enhance customers' enthusiasm and action for publicity and referral;

8. Pre-meeting work

(1) . Requirements for resource sources for participating in the conference: The pre-conference warm-up is mature and the resources for the xx conference will be accepted. Special requirement: Key customers should make at least one home visit for in-depth communication. It is best to place orders and pick up goods at the venue to create a rush-buying atmosphere.

(2) Packaging of event highlights:

1. This event is organized by xx Research Center, Life Quality Control Engineering Organizing Committee, China Elderly Health Care Association, and "Longevity" Magazine A large-scale summer health care and sales group special thank you event for the XX anniversary jointly organized by the Social XX Workstation and many other units.

2. The on-site content is exciting, scientific and authoritative, and full of surprises.

3. Well-known and authoritative health and nutrition experts will bring you humanized and professional personalized health guidance.

4. The lucky draw is exciting and novel, and the mysterious gift falls from the sky.

5. The authoritative expert team meets one-on-one for consultation, allowing you to grasp detailed and accurate physical health status.

6. Unprecedented discounts on health products will protect your health.

7. All guests present will have the opportunity to receive an exquisite gift.

9. Meeting Section

The characteristics of this meeting are: to create a warm atmosphere and a heart-stirring feeling at the scene. The whole process must be interlocking and ups and downs. , to make customers feel and touch customers, and to stimulate customers' desire to order from various aspects. Therefore, customers must feel valued as soon as they enter the venue. In the middle, the customers' emotions should be ups and downs. Be happy first, and then make them happy. Feel the fun, feel that every achievement of the Club Sales Group is related to him, make customers feel proud, hint to customers that health and happiness is a kind of freedom, and then be moved, and finally focus on health. The keynote speech should be emotional and touching, focusing on why we should make great efforts to improve product quality and why we should launch a national life quality control project. Then, use the novel form of sketch to induce customers to share. The speech process should be short, concise, and touching, so that customers can have an atmosphere of automatic and spontaneous communication after the meeting. He talked about the happiness brought to him by the company and employees, and talked about the health and happiness brought to him by the products. Finally, he went with the flow and launched preferential policies on the grounds of thanking everyone for their long-term support. The host should highlight chronic diseases when explaining. solution.

The entire meeting process must be completed in one go, so as to ensure that enough time is left for customers to communicate. Therefore, the setting operation of each link must be accurately arranged in time, and do not be sloppy, otherwise it will be "harming". People harm themselves."

10. Post-meeting section

Delivery and collection, timely recording of documents, and timely home visits to stabilize orders. Managers must supervise employees' return visits, practice proficiency in speaking skills, and deliver results when required. Then there will be a follow-up meeting after the meeting, with the purpose of strengthening their confidence in taking the medicine and making referrals.

11. Key Controls

All colleagues fully understand the importance of the xx meeting, clarify the company's preferential policies, and familiarize themselves with the presentation content in advance. Once again, it is emphasized that the invitation before the meeting must be accurate and in place. The quality of the warm-up directly determines the sales volume and success of the meeting.

To achieve the feeling of unity and true feelings on the field, we need to work together and have the spirit of ownership.

Every detail of the process must be in place, and details determine success or failure. Every aspect of the meeting must be carefully prepared, practiced and communicated in a timely manner.

12. Key points to note

1. The person responsible for selecting the program should be responsible for it.

2. The host must memorize and understand the string of words; everyone who takes the stage to speak must be unscripted and very proficient (except for customers).

3. Music Prepare some classic and atmospheric songs or music that can radiate the passion of the elderly.

4. Venue communication, venue layout arrangements, materials that need to be purchased are determined in advance and applied for purchase, audio debugging is in place (sound, light, and electricity are all highly unified), and the pick-up site is carefully arranged (to ensure that the meeting Start on time).

5. The discovery of classic cases must be reported in time and followed up by the conference affairs department. The responsibility for the arrangement of the skit must be assigned to the person.

6. The timing of the release and announcement of sales policies. Company Anniversary Celebration Planning Plan Example (3)

The company has celebrated its x anniversary. Looking back on the past and looking forward to the future, we can enhance the cohesion of the company and further create an excellent corporate culture. Therefore, it is necessary to vent the corporate culture through an anniversary celebration, so we invited xx Celebration Company to be responsible for the entire celebration activities. The planning plan is planned by the anniversary planning company and executed strictly with reference to the event planning plan. After event planning , packaging and image enhancement, during the guests' experience of participating in the entire celebration event, it can arouse the guests' enthusiasm and leave a deep and perfect impression, no matter in terms of business philosophy, corporate culture, integrity-based or corporate image and business model. impression.

This year’s anniversary celebration planning plan is different from the new product release site planned by xx new product launch planning company. There is no need to release new products, it is just a simple celebration without any promotional activities.

The theme of the x anniversary celebration: Time sharpens gold, sincerity leads to glory.

The growth of the company in the x-year anniversary is the result of hard work and hard work, and it vividly reflects the hardships and achievements of the x-year. It is precisely by consistently adhering to the business philosophy of "honesty" that we have finally forged a strong cooperative relationship with our customers and achieved the glory of each other's careers.

1. Time

xx, xx, 20xx

10:00-10:30 am Guest check-in, employees of Guangzhou Event Execution Company are responsible Guest reception.

From 12:00 to 13:00 noon, all employees, customers, and leadership guests will have a luncheon together.

Noon 13:30-17:30 Corporate Annual Meeting.

In the evening, there will be a thank you dinner and performance from 18:00 to 21:00. The performance will be planned by Guangzhou Event Planning Company.

2. Location

Location of x anniversary celebration event

(1xx Hotel International Conference Center - Luncheon.

(2 ) International Hall on the third floor of xx Hotel International Conference Center - Conference

(3) xx Hotel International Conference on the seventh floor - Appreciation Dinner and Performance