The pioneering course of Chongqing department store

Chongqing Department Store Co., Ltd. is the first state-owned department store in Chongqing-the salesroom of Southwest Department Store, which was established on May 1950 on the basis of the former site of Baoyuantong Department Store. It is also a thriving department store after 60 years' baptism, and now it has become the largest commercial retail enterprise in western China, and is known as "the first store in the west". 1955, Southwest Department Store took over No.52, Quan Min Road, China Department Store (now the location of Baibai Building), built a new building, and moved Minzu Lulu and Zou Rong Road stores here to form a unified management system. 1958, the whole store was "feminized" and "Chongqing March 8th Department Store" was established, forming the prototype of a big store. 1960, the State Council Finance and Economics Committee listed this store as one of the contact points. During the period of 1974, the store, as the only large department store in the western region, participated in the loose association of the top ten department stores in China. 1975 Store was newly built and renamed as "Chongqing Department Store", becoming a new comprehensive large-scale retail mall. 1978 With the approval of Chongqing Municipal Committee, the store was upgraded to a county-level unit. 1984 was renamed as "Chongqing Department Store", and 1985 was rebuilt and expanded, becoming the largest multi-functional comprehensive retail and wholesale large-scale commercial enterprise integrating operation and service in Chongqing. 1992, the shareholding system of the building was reformed and "Chongqing Department Store Co., Ltd." was established. 1994, Chongbai began to expand abroad and opened its first chain store in Beibei. 1996 "Chongqing department store" was listed in Shanghai, becoming the only commercial listed company in Chongqing. In 2000, Chongbai Building was rebuilt and expanded, and a large shopping mall with a strong sense of transparency and modernity was organically integrated with Jie Fangbei. Chongbai has entered the "Top 30 Chain Enterprises in China" and "Top 0 Retail Enterprises in China 100", and it is also one of the first 30 enterprises with expanded advantages in Chongqing. He has successively won hundreds of national, provincial and municipal awards, such as National May 1st Labor Award, National Customer Satisfaction Enterprise and China Commercial Brand Enterprise, and dozens of national, provincial and municipal advanced figures, such as National Model Workers and National May 1st Labor Medal Winners, have emerged. Since the establishment of Chongbaidian, especially since the reform and opening up, its performance has been increasing, its benefits have been rising, its scale has been growing, and its material civilization and spiritual civilization have been harvested, achieving sustained, rapid and healthy development for more than 30 years.

First, the tempering of planned economy (1950 ~ 1978): hard work, good reputation.

In the early days of the founding of the People's Republic of China, the economy was depressed and everything had to be done. The store has overcome all kinds of difficulties and always adheres to the principle of "running the store diligently, working hard, doing business in a civilized way and providing quality service". With the reputation of genuine goods, fair trade and fair trade, they gave full play to the political, economic and credit quality of the first state-owned commercial enterprise in Chongqing and became a pilot and demonstration enterprise of state-owned commerce in Chongqing, which attracted the attention of the general public. Especially from 1958, the store began to carry out quality service activities and began to accumulate the most precious "assets" of the store, that is, reputation. In that year, the Ministry of Commerce issued an initiative to learn from Beijing Tianqiao Shopping Mall to the national commercial system on February 5, and the shopping mall took the lead in Chongqing, and formulated the "Ten Good" service convention, which set off the climax of the quality service competition of "learning Tianqiao and grasping Tianqiao". Sales staff put forward slogans such as "workers love machines, farmers love crops, and sales staff love customers" and "send them away, welcome them like relatives, everyone smiles and everyone is enthusiastic". Workers love their homes, take the initiative to see them off, facilitate the masses everywhere, shoulder heavy burdens, work overtime, regardless of gains and losses, and are well received by customers. They received 7675 1 letters of commendation from customers throughout the year. From 1958 to 1960, he participated in the National Heroes' Congress every year, and 1959 was rated as one of the 100 national red flags. As the staff proudly said, "Our store started with service attitude". After 20 years of hard work and accumulation, the service of the store has been deeply rooted in the hearts of the people, and the reputation of the store has gone with the wind for thousands of miles. During the period, the sales revenue increased from 7.58 million yuan to 3.43110,000 yuan, with an annual increase of 5.56%, and the total profit increased from 7 1.6 million yuan to 654,380+0.95 million yuan, with an annual increase of 3.64%. 1978, the spring thunder of reform and opening up sounded in China, and shops also ushered in the spring of rapid development.

Second, the tempering of the commodity economy (1979 ~ 1992): Reform and opening up ushered in spring.

Since the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, under the guidance of the reform and opening-up policy, with the development of the national economic system reform, especially the urban economic system reform, construction has rapidly emancipated the mind, further shouldered the important task of pilot demonstration of provincial, municipal and industrial reforms, and carried out a series of reforms such as management system and personnel and employment distribution system around the central link of "adjusting management structure and enhancing enterprise vitality", which changed the management mechanism of enterprises and mobilized the enthusiasm and initiative of employees. As early as the summer of 1978, with the enthusiastic care and help of Sichuan Province, Chongqing Municipality and relevant departments, the building seized the opportunity and forged ahead, taking the lead in carrying out the pilot reform of expanding enterprise autonomy and profit retention in the national commercial system, which opened the prelude to the building reform. Building 1979, as one of the seven reform pilot enterprises in Sichuan Province, further expands the autonomy of enterprises and clarifies the autonomy of buildings in management, finance and personnel; 1980, Chongqing approved the building as a pilot unit of "changing profits into taxes and assuming sole responsibility for profits and losses", which enabled the enterprise to form a dual driving mechanism of internal power and external pressure; 1983 was listed as the first batch of enterprises in Chongqing to implement the manager responsibility system, which promoted the rapid development of enterprises. 1984, the sales of buildings exceeded 100 million yuan. 1987, the building implemented the management responsibility system of "full profit contracting, exceeding target sharing" and the earliest appointment system for management cadres in Chongqing. The building began to operate independently, taking responsibility for its own profits and losses, and began to try to break the "iron rice bowl". 1988, the building was listed as a pilot enterprise of "profit and tax separation, after-tax contracting" and "four liberalization" by Chongqing. In that year, the profit of the building exceeded 1000000 yuan, and 199 1 was listed as a pilot unit for the reform of foreign-funded enterprises in Sichuan Province and Chongqing City. After more than ten years of reform, the construction has made great progress. The sales and profit of 1992 increased by 6 times and 4 times respectively compared with 1979, especially by emancipating the mind, changing ideas, deepening reform and changing the operating mechanism, which laid a solid foundation for the building to enter the market smoothly and realize further development. During the period, the sales revenue increased from 46.03 million yuan to 330 million yuan, with an annual increase of 65.438+06.37%, and the total profit increased from 3.62 million yuan to 65.438+072.9 million yuan, with an annual increase of 65.438+02.78%. Won the National May 1st Labor Award, National Customer Satisfaction Unit, China Quality Miles Advanced Unit and other honors. 1992, Comrade Xiaoping's southern tour speech set off another round of reform and opening-up upsurge on the land of China. At the end of the year, with the approval of Chongqing Economic System Reform Committee, Chongqing Department Store was the sole sponsor to raise funds from the society to set up Chongqing Department Store Co., Ltd., which is a new round of development express.

Third, the baptism of market economy (1993 ~): chain development, stronger and bigger.

1993 March 18, Chongqing department store co., ltd was officially listed, marking the beginning of a new journey. The company has formulated the development policy of "keeping pace with reform and management, paying equal attention to development and efficiency", actively deepening internal reform and enhancing competitiveness, and has successively carried out management system reform with "vertical leadership, graded responsibility" and adjustment and integration as the core, employment system reform with full-time contract system as the core, distribution system reform with employee post skill salary system and annual salary system of managers as the core, and management mechanism reform with brand management, chain operation and professional management as the core. At the same time, since 1994, the development strategy of "expanding the main business, promoting the development of two wings, multi-mode and chain" has been implemented, and the market has been actively expanded, forming a step-by-step development idea that the main city of Chongqing is the first business circle, the central city is the second business circle, and the rest towns are the third business circle. In 2004, the idea of developing according to the three formats of department stores, supermarkets and electrical appliances was formulated, and three formats were completed that year. Start diversified chain development and actively and steadily expand the market. Now it has been commercialized in Yuzhong, Jiangbei, Shapingba, Nan 'an, Jiulongpo, Dadukou, Yubei, Beibei, Fuling, Wanzhou, Changshou, Yongchuan, Hechuan, Jiangjin, Bishan, Tongliang, Dianjiang, Qianjiang, Yunyang, Rongchang, Fuling, Zhongxian and Fengdu.

Since 20 10, in the face of the new situation, in order to cope with the international and domestic market competition, Chongbai Company has formulated the 11th Five-Year Strategic Development Plan, and put forward the quality and benefit chain development road of "strong connotation and wide expansion", according to "taking root in Chongqing, extending the west, strengthening the main business, diversified modes and chain development" and "creating Chongqing first in the short term and Chongqing first in the medium and long term". Adjust and improve the company's organizational structure and strengthen the headquarters construction; Through the implementation of ISO900 1:2000: 2000 quality management certification, we will carry out corporate culture construction and improve the system management level; On the other hand, focusing on expanding the network construction market, adhering to Chongqing as the core, taking the Yangtze River and the expressway as the main axis, extending and radiating to the "one circle and two wings" area of Chongqing, infiltrating the first and second business districts of Chongqing through multiple channels and formats, rapidly expanding the third business district of Chongqing, and making a major breakthrough in the layout outside Chongqing. 20 10 has been in Zunyi city, Luzhou city, Guang 'an city and Leshan city, Guizhou province. The company has become one of the top retail enterprises in China 100 and the top 30 chain enterprises in China, and has successively won the National May 1st Labor Award, the 2005 National Customer Satisfaction Service, the National Advanced Unit of 100,000 Shops with No Fake Products, the Chongqing Civilized Unit and the 2008 National Enterprise Contribution Award.