Sgmw Hong Guang minicar advertising language daquan

Wuling will produce any products that people need.

In February this year, due to the concentrated outbreak of the COVID-19 epidemic, the production capacity and inventory of masks in China were in a hurry. From front-line medical care to ordinary people, it has always been an "almost impossible" problem to obtain masks through normal channels.

It is in this context that Wuling, which had developed smoothly in the automobile industry, decided to integrate resources and start producing masks to alleviate the problem of "mask shortage" at that time. It took only three days from the idea was put forward to the successful offline. The first batch of masks produced by Wuling have been offline and quickly sent to the anti-epidemic front line.

After a period of time, the author was fortunate enough to receive the "anti-epidemic warm package" from Wuling Automobile. When I saw the words "Wuling produces what people need" printed on the mask package, I really couldn't help crying. Throughout the development history of Wuling in recent years, it is really around this sentence. Although most of the products launched are positioned at the low end, they have deeply grasped the pain points of consumers at corresponding price points. From the practical and cost-effective point of view, Wuling automobile is definitely the first brother in the industry.

Just two days ago, Wuling Automobile once again launched a national model-Wuling Hong Guang MINI EV. The new car focuses on daily commuting in urban areas. This time, * * * has three configurations, the pre-sale price is 2.98/3.28/38,800 yuan respectively, and zero down payment+18 interest-free loan is also provided, and the monthly payment is as low as 1.60 million yuan.

After talking with many media teachers, we agreed that Wuling Hong Guang MINI EV is the most needed new energy vehicle in China. As for the specific reasons, please continue reading.

In appearance, the front face of Wuling Hong Guang MINI EV is designed with a closed grille, and there is a through opening under the closed grille, which together with the square lamp group shapes on both sides above create a feeling of "staying cute". It is no exaggeration to say that its front face design should be the most pleasing one at this price.

The shape of the side of the vehicle is very simple, and the design of a large number of straight lines and suspended roofs is very clever, showing the effect of "softness but not rigidity". At the same time, the wheel eyebrows on the side of the car body adopt the asymmetric form of "front circle and rear", which endows the car body with a forward dive posture, which is more dynamic and personalized.

In the rear part, the black decorative board in the center is directly connected with two square taillights, and the silver "Wuling" is dotted among them, which perfectly echoes the shape of the front face. In terms of color matching, the new car offers four body colors to choose from, namely polar white, bright beige, European blue and coral powder.

Due to the cost, the interior design of Wuling Hong Guang MINI EV follows the minimalist style. The lines of the center console are mainly straight, and the air conditioning outlet runs through the whole center console, which has a strong sense of integrity. At the same time, the button area is relatively concentrated, and there are gold decorative strips around it. The doors on both sides are covered with some decorative texture materials and equipped with orange door handles, and the interior still has a certain artistic sense. (It's just that the steering wheel is a little too "jumping")

Although the price of Wuling Hong Guang MINI EV is not high, its configuration is not shabby, such as electronic power steering system, ABS anti-lock braking system, tire pressure monitoring, reversing radar, child safety seat interface, etc., and daily commuting is enough.

The space part is one of the highlights of Wuling Hong Guang MINI EV. Although the measurements of 2917/1493/1621mm and the wheelbase of1940mm are not large, with the help of the space design concept similar to that of Japanese K-Car, it can have a superior spatial performance.

First of all, the new car adopts a four-seat layout, and the front seats support four-way adjustment. Although the rear seat lacks an independent headrest, the width and height of the seat can be guaranteed, and the design of the backrest angle of 20 degrees can bring a relatively more comfortable riding experience to the rear passengers. In addition, the two seats in the back row are equipped with child seat safety interfaces, so it is not a problem to place two large child safety seats, which is a great boon for families with two children.

Secondly, in order to maximize the storage space of the vehicle, the designer realized the multi-functional utilization of the space by cutting the door panel and the dashboard, and formed 12 storage spaces, including the cup holder, the door panel storage compartment, the dashboard storage compartment and the center console mesh pocket, without worrying about the storage of odds and ends.

At the same time, the rear seat of the new car also supports lying flat, and the expanded rear space can reach 74 1L, which can easily put down two 26-inch suitcases, strollers and other large items.

In the power part, Wuling Hong Guang MINI EV is equipped with an electric motor with a maximum power of 20kW and a maximum torque of 85n m. The power battery comes from the ternary lithium-ion battery pack of Huating (Hefei) Power Technology Co., Ltd., providing two capacities of 13.82kWh and 9.2kWh, and the battery energy density is110Wh respectively.

You may be used to seeing electric cars with a battery life of 300 ~ 600 kilometers, and you may think that Wuling Hong Guang MINI EV is a joke, but rationally speaking, it is just in line with most usage scenarios of new energy vehicles at present. Whether it is 120km version or 170km version, there is absolutely no problem to meet the demand of adults for single-day vehicles, which is also the reason why it was born-to become a real national scooter.

After all, not all consumers who buy new energy vehicles need those so-called more "high-end" and "smart" new energy vehicles. All they want is an economical urban commuter scooter that can shelter from the wind and rain. From this point of view, Wuling Hong Guang MINI EV can fully meet their needs.

To take a step back, the price of most low-speed electric vehicles (commonly known as "Old Toure") is also within the range of 20,000+.The appearance of Wuling Hong Guang MINI EV makes up for the blank of ordinary cars in the field of "Old Toure" and provides higher battery life, more space, safer airbags and faster speed at the same price, which may also play a positive role in future road specifications.

Although high-end products are good, it is most important to meet the actual needs of the masses.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.