What are the steps involved in the planning and design of tourist attractions?

The design focus of the project planning of tourist attractions (Phantom Star brand tourism planning reminds you: the content is long, please watch patiently)

Based on many years of experience in cultural tourism design, Phantom Star brand draws the conclusion that the planning and design of tourist attractions need to adhere to the principle of beauty, and at the same time, it should fully consider the feelings of tourists, have certain affinity and care, and pay attention to practicality and functionality, so that the designed buildings, landscapes and environment can form a beautiful picture. Specifically, what aspects should be paid attention to in the planning and design of tourist attractions? First, the attraction of tourism

A tourist attraction can't be developed if it is not attractive. The unique natural landscapes such as the peaks and clusters of Lijiang River in Guilin and the fantastic waterscape in Jiuzhaigou are the attractions of these scenic spots. Without attraction, without creating an attraction core, the foundation of tourism cannot be formed, so tourism must first form attraction and attraction core. The key to creating attraction lies in its precise positioning, which requires a deep understanding of resources, culture and market, and can dominate the whole recreation process.

1) organization design of tour

The tour of tourism products is a process of organizing tour, and it is also a process of making the whole tour achieve the expected effect, so the organization design of tour is very important. There is a key skill in the tour design ―― tourist electrocardiogram. For example, mountaineering, the whole tour process is as short as one hour and as long as one day. In principle, the general tour process should make tourists have excitement every 15 minutes, and there should be a big excitement every 3 minutes. There must be a rest area and corresponding consumer goods for one hour, which makes the whole tour process rich and interesting. Tourism is like a script. Tourism planning and design is actually editing a script, and the whole script needs to be designed to be ups and downs to be attractive.

2) Design of tourist attractions

The key to the design of tourist attractions is to allow tourists to watch and experience more effectively. For example, a plank road is built next to a ravine, and the feeling of the stream seen through the ravine is completely different from that seen from afar. In the design, the relationship between man and the stream should be well done, so that visitors can participate in the experience without destroying the natural environment, and the natural value should be highlighted to feel the stream in the best position.

3) Amusement design

Whether it's a natural sightseeing spot, a cultural heritage spot or a newly created spot, amusement is very important. Tourists pay more and more attention to participation and interaction, so it's difficult to attract tourists to stay in a purely sightseeing spot! Amusement facilities and equipment have been developed very well at present, from motor, photoelectric to digital amusement. No matter exploring haunted houses, roaming in the sky, or other ways, all kinds of imaginary ways can be made into deeply participated amusement experiences. By creating scenes and experience processes that are not in reality, people can feel excited physically and mentally and create great shock!

4) Design of rest nodes

The design of rest nodes consists of stopping in the most beautiful places, stopping to rest by means of leisure Little Square, leisure business street and sightseeing platform, and setting up business shops in the leisure area.

5) Entertainment design

There is little difference between entertainment and amusement, but amusement is more reflected in the interactive dynamic structure, and entertainment is more reflected in the cultural level and the way structure of performing arts. For example, interactive performances, live performances, bonfire-style interactive participation, role-playing experiential activities and so on. When visiting Yangshuo, many friends must have seen the landscape performance of Impression of Sister Liu. This kind of innovation, which forms classics through high-level creative creation and makes tourists forget, can form word-of-mouth communication and attract more tourists. How to design tourist attractions? First, in terms of tourist landscape design

The landscape in tourist projects should be unique and unique. The landscape itself should be a factor to attract tourists and enhance the overall attraction of tourist areas, instead of just meeting the requirements of functions and general landscapes. The tourist landscape design should achieve unique and attractive effects.

Landscape design includes not only natural landscape design, but also cultural landscape design. In order to create tourist attraction, landscape features are constructed through very rich elements, and landscape symbols are effectively used to reflect its value and fully show its uniqueness! Cultural landscape design develops from cultural sightseeing to cultural experience design. Cultural experience landscape design creates an atmosphere and scene by using various means and media, which makes people immerse themselves in it and enjoy a series of unforgettable experiences. It has the characteristics of interaction, participation and consumption. It is mainly created by the methods of scene, dynamic art, interactive art and amusement. Second, architectural design

For the tourist characteristic hotel, tourist center, restaurants and performance theaters, the design is a professional subdivision of architectural design, which must be designed in combination with special requirements such as attraction function, cultural expression and symbol, reception function, distribution function and leisure function. In architectural design, through the excavation of cultural resources, it is transformed into architectural design language, so that the building itself has fresh vitality, the unique appearance building becomes a landscape, and the landmark building becomes an attractive landscape in the scenic spot. Third, amusement facilities and equipment design

Amusement facilities and equipment design is a comprehensive technology, including equipment development design and equipment operation design. In most tourism projects, many facilities and equipment transform ready-made technology into applicable product functions through packaging design, and form recreation, tour line and other designs through tourism, and finally integrate into a set of models for scenic spot design. Fourth, business model design

Being a scenic spot can't just be a landscape. The most important thing for a scenic spot project is to implement the business model design. Without the business model, it is difficult for this scenic spot to make a return on investment.

1) income mode design

the income mode of tourism projects is the most important link in tourism investment. Studying the income model provides an important technical tool for us to design tourism products and invest in tourism. Tourism income can be analyzed from three aspects: total tourism income, tourism income chain and the setting of tourism income points. For tourism projects, the longer the income chain and the more income points, the greater the total income. The sum of the total consumption of a trip is related to the distance, time, nature of scenic spots and types of tourists, and the recreation mode has a decisive influence on tourism income. For tourism projects, it is important that the total income and income structure, the maximization of total income and the optimization of income structure are the basis for the successful operation of tourism projects.

2) Design of consumption pattern

Shopping spots in scenic spots are mainly designed through formats, including entertainment consumption, leisure shopping and amusement consumption, etc. Income structure is formed through income pattern design, and profit structure can be calculated through income structure, so income pattern design is a very important part in tourism and recreation design product design.

3) revenue project design

For example, the revenue project of scenic traffic is not only a means of transportation but also a means of sightseeing, and all means of transportation involve the charging mode. Fifth, the design of marketing mode

At the same time of revenue mode design, marketing mode design should be carried out, including advertising planning, marketing channel planning, slogan planning and promotion mode planning, etc. Marketing design can be carried out through TV advertisements, Internet, mainstream media and self-media modes, and marketing design and scenic spot management design can be called "soft system design". On the basis of attractive core products, the marketing of scenic spots must establish a systematic and flexible price system, formulate a promotion strategy combining publicity and terminal promotion, and do a good job in brand management, that is, manage consumers' cognition well, and at the same time do a good job in the channel model of multi-combination of marketing and service. Sixth, the design of operation management

The "design" of operation management of scenic spots includes all aspects of operation management, such as project operation strategy, management strategy and management implementation, with emphasis on investment analysis, profit model and development strategy of the project. The strategic orientation of development means the confirmation of management strategies of each module, including the operation execution circuit diagram, that is, the construction of each operation management module system and the formulation of each implementation plan of operation management.

In short, the planning and design of tourist attractions is very important. From attraction building to landscape, recreation, architectural design, construction and operation management, this series of processes * * * isomorphically form a complete planning and design framework of tourist attractions. Learn more about the planning of tourist attractions and pay attention to our Phantom Star Travel Planning!