Store promotion poster design-How to design store promotion posters more attractive?

How to design shop promotion posters more attractive?

In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens more than before. times. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention.

In the age of looking good, can your poster attract customers’ attention in one second? Poster design should not only be good-looking, but also attract users and get them in the next second. Your theme content, poster promotion content, and methods for direct purchase or inquiry.

So how to design? The following seven points need to be paid attention to during the design process.

1. Prominent themes

With many posters, you don’t know what they are selling at first glance. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you must indicate your identity to the user. Are you a supermarket? Design studio? Clothing Shop? Or restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring.

Event promotion posters should state the theme of the event, such as "Big opening discount, buy one get one free". Although such a theme seems to be very common and bad, the more straightforward and easy to understand the expression , the lower the cost of reading, the more willing people are to read.

What businesses need is accurate traffic, right? So accurate traffic starts with accurate poster design.

2. The project services are clear

The publicity theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the above promotional poster; Summer vacation Corresponding to the refreshing blue, the real estate posters are combined with the majestic community buildings; the financial funds use golden yellow + gold coins + professionals that symbolize wealth; the Taekwondo enrollment posters use a Chinese ink-style background, with the corresponding service process on the back Photos are simpler and more straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project just by looking at the picture, and the explanatory text makes the poster more vivid.

3. There are visual project details

The visual project details not only have course process pictures on the single page of Taekwondo, but also have course descriptions and main topics like the autumn tutoring class. Business features, project details, etc.

After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant.

4. Copywriting's pain points

Compared with design skills, what is more important is the power of copywriting. A good line of copywriting can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy.

KEEP’s classic short copy of “Self-discipline gives me freedom”, as well as long copy, capture the key points of expression, so that what users see is what they get.

5. There is trust endorsement

A good poster has a theme, copywriting, and materials. If there is corresponding trust endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 nationwide chains, and selling 1 million copies a year, these are all good trust endorsements.

The trust endorsement + copywriting expression adds a sense of trust to the entire poster.

6. There is contact information; address + phone number + WeChat QR code

Many people’s posters are well designed, with beautiful pictures and color combinations, but there is no specific address or contact. Phone calls and WeChat QR codes are elements that must be added to poster design.

There are also people who make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, this is not easy to spread. Now many people no longer use traditional single pages to spread posters, but Post a poster in Moments and send it to 100 people in one click. You can quickly reach thousands of people directly. But how many people can open the poster to see it? Do you know how many people are interested after opening it?

If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering.

So don’t pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn more details without downloading.

7. High-definition pictures without watermarks

With the development of technology, the threshold for poster design is getting lower and lower. Many are not professional poster designers, but they can also create them through some APPs Success, these APPs, such as: Maker Post, MAKA, WeChat Business Watermark Camera, Tuitch, Tumon, etc.

However, some APPs do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture will also Lowered the quality of the store.

If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks.

Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. How to design shop promotion posters to be more attractive?

In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention.

In the age of looking good, can your poster attract customers’ attention in one second? Poster design should not only be good-looking, but also attract users and get them in the next second. Your theme content, poster promotion content, and methods for direct purchase or inquiry.

So how to design? The following seven points need to be paid attention to during the design process.

1. Prominent themes

With many posters, you don’t know what they are selling at first glance. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you must indicate your identity to the user. Are you a supermarket? Design studio? Clothing Shop? Or restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring.

Event promotion posters should state the theme of the event, such as "Big opening discount, buy one get one free". Although such a theme seems to be very common and bad, the more straightforward and easy to understand the expression , the lower the cost of reading, the more willing people are to read.

What businesses need is accurate traffic, right? So accurate traffic starts with accurate poster design.

2. The project services are clear

The publicity theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the above promotional poster; Summer vacation Corresponding to the refreshing blue, the real estate posters are combined with the majestic community buildings; the financial funds use golden yellow + gold coins + professionals that symbolize wealth; the Taekwondo enrollment posters use a Chinese ink-style background, with the corresponding service process on the back Photos are simpler and more straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project just by looking at the picture, and the explanatory text makes the poster more vivid.

3. There are visual project details

The visual project details not only have course process pictures on the single page of Taekwondo, but also have course descriptions and main topics like the autumn tutoring class. Business features, project details, etc.

After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant.

4. Copywriting's pain points

Compared with design skills, what is more important is the power of copywriting. A good line of copywriting can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy.

KEEP’s classic short copy of “Self-discipline gives me freedom”, as well as long copy, capture the key points of expression, so that what users see is what they get.

5. There is trust endorsement

A good poster has a theme, copywriting, and materials. If there is corresponding trust endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 nationwide chains, and selling 1 million copies a year, these are all good trust endorsements.

The trust endorsement + copywriting expression adds a sense of trust to the entire poster.

6. There is contact information; address + phone number + WeChat QR code

Many people’s posters are well designed, with beautiful pictures and color combinations, but there is no specific address or contact. Phone calls and WeChat QR codes are elements that must be added to poster design.

There are also people who make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, this is not easy to spread. Now many people no longer use traditional single pages to spread posters, but Post a poster in Moments and send it to 100 people in one click. You can quickly reach thousands of people directly. But how many people can open the poster to see it? Do you know how many people are interested after opening it?

If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering.

So don’t pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn more details without downloading.

7. High-definition pictures without watermarks

With the development of technology, the threshold for poster design is getting lower and lower. Many are not professional poster designers, but they can also create them through some APPs Success, these APPs, such as: Maker Post, MAKA, WeChat Business Watermark Camera, Tuitch, Tumon, etc.

However, some APPs do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture will also Lowered the quality of the store.

If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks.

Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. How to make store event promotion posters

How to make store event promotion posters? Through the above content, everyone should already know the issues that need to be paid attention to in the process of event promotion poster design. If you have so many questions, you can publish your event poster on Zhubajie.com to let more people know that there are many issues and aspects that need to be paid attention to when designing event posters. If you need more activities and commercial activities, you can publish your event posters on Zhubajie.com to let more people know that there are many issues and aspects that need to be paid attention to when designing event posters. The above are the requirements for the store event poster design that the editor wants to introduce to you today. I hope it can help you. The above are the stores we want to introduce to you today. 1. It must conform to the characteristics of the target population and be able to arouse and eliminate emotions. Because of public awareness, this store brand has a certain standard. 2. It must have a certain meaning. When designing a store, if you want.