Telecom marketing activity planning copywriting

With the rapid development of social networks and information technology, more and more people like to post copywriting on Moments. Copywriting is used to vent their emotions and regulate their mood. What kind of copywriting is most impressive? The following is the telecom marketing activity planning copy I collected for everyone. It is for reference only. I hope it can help everyone. Telecom marketing activity planning copy 1

Foreword

After acquiring the CDMA network, China Telecom has the world’s largest fixed communication network and a relatively advanced mobile communication network, thus entering full-service operations era. China Telecom has effectively enriched the connotation of informatization applications and improved its competitiveness by launching the 189 mobile phone special business. The company's market share and business revenue have increased year after year. 189 mobile phone is a new business launched in China and is a new business in the market. Brand-new products, while facing the mass promotion market, are preparing to enter various colleges and universities to increase market share and brand awareness.

1. Background

On university campuses, communication services are basically monopolized by China Mobile and China Unicom, so Telecom’s market share is not large. However, the reputations of China Mobile and China Unicom are not high, mainly due to their slow Internet speed and poor signal. Therefore, China Telecom has an advantage with its high Internet speed and good signal. Therefore, using these two advantages, Telecom can open up a better Big market.

2. Marketing Objectives

Expand China Telecom’s market share in Huaishi Campus and enhance brand awareness and reputation

3. Market Analysis

1. Market environment analysis

(1) Community market: With a large population and located in the economically developed Jiangsu Province, the consumption level is high

(2) College student market : The consumption level of the student group is not high, so the preferential activity business can attract more student groups to come to deal with it

　2. Competitor analysis

　(1) China Unicom:

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China Unicom is a full-service operator in China. Its business covers basic telecommunications services and value-added services such as mobile voice, fixed voice, wireless paging, data communications and satellite communications;

( 2) Mobile:

China Mobile Communications Group Corporation is a newly established state-owned backbone enterprise based on the separation of the original China Telecom mobile communications network and business. The company's long-term development plan and annual plan are respectively included in the national communications development Overall planning and annual comprehensive plan;

(3) Netcom

Data business is an important development strategy of Netcom. As the backbone network is constructed and put into operation, China Netcom's data proportion will increase;

　(4) China Railway Telecom

After the nationwide distribution of numbers and the realization of interconnection, data services will " It is definitely Tietong’s second biggest selling point.” Carried by its backbone network and access network, the MIS information management system on the road will also "surface";

　3. SWOT analysis

　4. Market opportunities

In terms of competing with competitors China Mobile and China Unicom, Telecom has its advantages: good technology, fast Internet speed, and good signal; developing new customer groups;

4. Marketing strategy

1. Product strategy

Membership card: embody the service content in the form of a card to enhance its perceptibility, make it easier to win the trust of users, and provide Personnel promotion reduces difficulty.

2. Pricing strategy

(1) Now in the business growth period, you can charge a certain basic monthly fee, and the price can be lowered based on the actual sales profit;

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(2) When entering the mature stage, you can develop a VIP user group and charge different fees according to different levels of users;

(3) For those customers with higher monthly consumption, you can provide gifts exchange;

(4) For consumer groups such as students, winter and summer vacation discount strategies can be implemented, such as: "two cities" one business, recharge a certain phone bill, and return a certain share every month, or Recharge phone bills to get movie tickets, shopping mall coupons, etc.;

3. Channel strategy

Campus agents: By looking for campus agents to conduct 189 business, we use the psychology of students to trust students. , looking for students on campus for promotion and agency.

4. Promotional strategy

(1) Advertising

Advertising goals - customers need to "smile", need to be "quick", need to be "thoughtful", and more It requires "sincerity" and "intention".

Advertising demand point - customers are relatives we cannot say no to.

Choice of media levels: TV advertising is the main one, supplemented by advertising methods such as newspapers, magazines, radio, and outdoor advertising.

(2) Promotion

Personnel promotion: Set up special business promotion areas in the telecommunications business halls of major universities. A business promotion representative is stationed in each zone to provide users with consultation and explanation services, and help interested customers fill in the purchase intention form;

Prize sales: Set up prize sales activities: any sales within the specified time , users who successfully apply for telecommunications services by themselves or recommend a friend can get mobile phone bills worth several yuan;

V. Activity plan

Purpose of the activity: establish the Tianyi brand advantage, Seize the college student market.

Communication strategy: online interaction to build image, offline activities to build momentum, new packaging for campus stores, close integration of promotions, sending out a campus voice and promoting marketization.

1. Online activities:

Internet interactive platform: China Telecom Renren website activity format:

(1) Film a DV promotional skit, and Share within the school or on Tencent to achieve better advertising effects; (2) Disseminate Tianyi Consulting through the school network and Tencent.

2. Offline activities:

(1) Jointly establish the "Tianyi" scholarship with the school;

(2) Advertise in school-run magazines and college-run magazines on campus;

(3) Respect students in school Pocket books distributed to students (3G Guide):

Main content: 3G new ways of playing (Internet, games, music, video, global eyes...);

3G mobile phone cool (Tianyi brand mobile phone show) 3G guide (shortcut guide) distribution model: pocket book, one-to-one distribution

Advantages of the book: gathering advantageous products and services; high cost performance; available Long term storage.

(4) Prize sales: 1 1 Prize sales activities: Any user who purchases and recommends a friend to successfully handle telecommunications business within the specified time will receive a mobile phone bill worth several yuan;

(5) Sponsor some public welfare lectures and on-campus evening parties, etc., to increase visibility and establish a good impression among the student group;

(6) Publicity personnel and work Personnel wear fixed clothing during the event and provide customers with quality services;

(7) Jointly organize influential music programs with campus radio stations for publicity;

(8) Hold a campus original song contest to take this opportunity to promote this business activity of Telecom;

(9) Point-to-point publicity:

1. Set up mobile tents on campus to attract students Come and introduce the business to the students

2. Make use of the school’s evening self-study time and go to each class to promote it at the appropriate time; go to each dormitory to promote it one by one

(10) Group members use Expand publicity of your own network resources on various information exchange platforms in the school

6. Activity effect budget

Marketing is a way of thinking and a philosophy, which is positioned to understand the spontaneous expressions of consumers or induced needs and desires. Explore the development process of marketing theory, that is, the process of understanding changes in the competitive environment and consumption patterns. By examining the changes in marketing theory, we can grasp the characteristics and essence of marketing in the 3G era. Here we can open up the telecommunications business segment and compete with China Mobile and China Netcom in a new market.

7. Marketing costs:

Student promotional clothing; advertising costs in various magazines;

Slogans, posters and other public event venues;

Expenses for sponsoring public welfare activities and parties; posters and banners; expenses for free phone calls; other expenses Telecommunications marketing activity planning copy 2

1. Planning summary

1. Market introduction and analysis

2. Consumer group introduction and analysis

3. Product analysis

4. Marketing plan

5. Marketing forecast problems and solutions

6. Marketing budget

7. Effect forecast

2. Baoding University market introduction and analysis

Baoding College officially moved into the new campus located on Qiyi East Road, Baoding City on November 18, 20xx. The new area covers a large area, has a beautiful environment, and has about 18,000 students. It is a campus with great potential. sales market. According to preliminary survey statistics, basically every student in school owns a mobile phone, but most of them have the idea of ????changing their mobile phone or purchasing a second-step collection. This provides an opportunity for telecom brands to enter the Baoding University market.

3. Overview and analysis of the market of college students

1. Current market situation of college students: With the improvement of people’s economic level, the information and communication industry is increasingly developing and improving, gradually penetrating into people’s lives and becoming A necessity of life. College students are a group of people who have only half a foot in society. Mobile phones have become a necessary product for them whether they are living, studying, or preparing for future work and integrating with society. Therefore, the choice of mobile phones is very important.

2. Market demand analysis: Mobile phones are very common among college students because mobile phones have the characteristics of portability, practicality, and affordability. Although mobile phones come in different brands, models, and sizes, they are all lightweight, small, and easy to carry. Moreover, mobile phones have many and powerful functions, such as communication, text messaging, Internet surfing, games, and entertainment, which all meet the needs of college students. College students are a very special consumer group. They have a strong desire to buy but are limited by their own consumption levels. Therefore, low prices will become a major advantage in attracting college students to purchase telecommunications products.

For college students who have just left their families and are not yet able to fully support themselves, a telecommunications mobile phone is very affordable compared to a computer, PSP, MP4, and DVD.

Furthermore, college students will be the main body of future consumption. From a long-term perspective, grasping the college student consumer market and establishing a good image and reputation in the minds of college students will be very beneficial to product sales in the future.

IV. Analysis of Telecom Product Characteristics and Advantages

1. Telecom Product Characteristics and Advantages

2. Competition Analysis

V. Products Promotional marketing plan

1) Marketing objectives:

1. Brand promotion and expand Telecom’s popularity in the region

2. Seize the market and expand Telecom’s presence in the region District share

2) Marketing plan

1. Marketing platform: In view of the eagerness of enterprises and merchants to expand the market and promote their brands on university campuses, the Entrepreneurs Association has built a newspaper platform , entrepreneurial voice website, mass forums, networked agents, on-site activities, exhibition board promotions, campus broadcast platforms and many other modules to form a campus terminal sales network. These modules will be used in all aspects to promote telecommunications products.

1) Newspaper platform: The name is Baoding University's "Entrepreneur's Bugle". Relying on the characteristics of this newspaper's large circulation, strong readability and high penetration rate, telecommunications products are added to the corresponding pages of the newspaper. Basic information, telecom product sales content, etc., to increase product exposure and expand publicity. Newspapers will be delivered to student dormitories and posted in front of the cafeteria and other places with high student traffic.

2) Voice of Entrepreneurship website: As the first student website of Baoding University, this website has full autonomy. The association will publish relevant telecommunications products and activity information for members and tourists to browse and expand publicity channels.

3) Mass symposium: Arrange for school students to arrive at the designated venue to participate in activities and conduct product introductions, so that students can further understand telecommunications products, which is beneficial to product sales.

4) Networked agency: The Entrepreneurs Association has 347 members, spread across 14 departments, 56 majors, and 103 classes of Baoding University. The huge member system forms a network, which will bring telecommunications products to the market. Information spread quickly to all corners of the school.

5) On-site activities: In front of the crowded canteen and supermarket of Baoding University, we will promote telecommunications products in conjunction with the association’s public welfare activities. Distribute flyers, posters, etc.

6) Exhibition board promotion: The newspaper is carefully designed by the association to vividly promote telecommunications products and is placed in places with dense traffic to attract attention.

7) Campus radio: Contact the school radio station to broadcast product introductions during spare time.

2. Promotion strategy

1) Joint promotion: Hold joint promotions during on-site events or other separate promotional activities.

United Telecom Mobile Number: You can get a Telecom mobile phone number at a discount or for free when you purchase a Telecom mobile phone

United Telecom Business: Various telecommunications services are launched during promotions for students to choose from

United mobile phone service: Provide mobile phone beauty, repair, and accessories at discounted or free prices

United mobile phone recharge: Buy mobile phones of different models and prices, and you can get a certain percentage of the phone bill

　2 ) Promotional plan

Price promotion: sell at low prices to attract a large number of students

Gift promotion: every purchase of Telecom

Telecom mobile phone will receive a free number and phone bill , mobile phone chain, one of the free mobile phone beauty services

Service promotion: Provide consumers with high-quality after-sales services. If there is a problem with the mobile phone you purchased, you can contact the on-campus agent, who will send it to a specialty store for repair, saving students the trouble of running around.

Birthday promotion: Students whose birthday falls within the promotion period who purchase a mobile phone can receive corresponding gifts with their ID cards

Couple promotion: couples who purchase mobile phones during the promotion period can choose their couple number, Make the binding.

Group purchase promotion: If you purchase 10 or more mobile phones in a group, you can enjoy a discount of RMB 10 per mobile phone.

3) Promotion arrangements

Time: before holidays, after returning to school, Saturdays and Sundays.

Location: In front of the canteen or other places with dense traffic and large venues.

Organizational arrangements: Organize the Entrepreneur Association’s organizational department, business department, publicity department and other trained members with sales promotion experience to participate in arranging venues, organizing activities, and promoting promotions.

3 Promotional Activities

Telecom sponsors the "SMS Contest"

Competition Rules: Given a certain theme, contestants edit text messages according to the theme and send them to the designated number , the telecommunications company selects judges for unified evaluation. The competition will ensure fair selection according to strict standards, with a certain word limit.

Competition time: The competition will last for two weeks. Within two weeks, any telecom note holder can send text messages to participate in the competition. The results will be announced 7 days after the competition closes.

Competition award settings:

First prize: 1 winner will receive a bonus of 100 yuan

Second prize: 3 winners will receive a 50 yuan phone bill

Third prize: a free mobile phone beauty treatment for 5 people

Excellence award: a beautiful mobile phone chain for 10 people

Forecasting problems and solutions in the marketing process

Uniform prices: During the promotion process, some students may bargain or compare prices with other students, so prices must be unified across the school. Make promotional activities transparent and open, leaving a good impact on students.

Promotional competition: You may encounter promotional activities of other brands of mobile phones on campus, which will create competition. At this time, we must keep a cool head, collect the other party's information, analyze and formulate corresponding countermeasures. Use fair competition rather than vicious competition.

On-site safety: Because it is an on-site mass event, it may cause unsafe phenomena such as crowding. Therefore, we must maintain order on site and ensure safety.

Effectiveness evaluation

This marketing plan will be effectively implemented under the full authority of the Baoding University Entrepreneurs Association. Utilize the human resources and complete marketing equipment of the Entrepreneurs Association to maximize the visibility and sales rate of Baoding College of telecommunications products. It achieves the purpose of promoting the brand and seizing the market, and establishes a solid image of the telecommunications brand in the minds of students, which not only meets the needs of college students, but also successfully completes the Entrepreneurs Association's goal of marketing telecommunications products in Baoding College. Telecommunications marketing event planning copy 3

Time: May 17, 20xx

General person in charge of the event: xxxx

Participants: all employees

Process: After making preparations in the early stage, set up a stage on site to perform the event

(1) Promotional content:

1. Rainbow Gate content: "Celebrating May 17 International Telecommunications day".

2. There are 6 exhibition booths, three on each side of the stage, with various promotional banners for the experience area. Arrange 12 people, 2 people for each exhibition booth. The personnel arrangement is as follows: each department arranges personnel to cooperate with each other.

3. Leaflets: Arrange people to distribute leaflets near the event site.

(2) On-site experience of 3G business

There are six experience areas in the tents on both sides of the live stage, namely "xx experience area", "xx-experience area", " xx-exhibition area”, “xx-experience”, “xxxx”, “xx-on-site station”.

Each of our tents has a person responsible for explaining event policies.

(3) Activity publicity budget

(4) Promotional activity staff schedule

(5) On-site stage and tent placement diagram Telecommunications marketing activity planning Copywriting 4

1. Focus on product value, strengthen marketing organization, and do a good job in business development.

In 20xx, the entire company is focused on development, focusing on optical networks, 3G, and smart phones as the core of development, and comprehensively strengthening employee training. Through various special marketing activities and various PK competitions, with smart phones and 3G as the development guide, we actively promote product value, try our best to let customers understand and use our company's communication products, and try our best to help customers directly or indirectly realize the product value. The benefits transformed into customer needs have greatly improved the information application level of the city's people.

(1) Based on the monthly budget, carry out periodic labor competitions, special labor competitions and short-term holiday promotions to guide the annual business work. Based on the actual market conditions, the main method is to issue monthly budgets on a monthly basis, and Organize periodic labor competitions to guide employees to complete monthly operating budget revenue tasks. Starting from January throughout the year, our company has carried out a number of marketing activities, basically achieving the goal of one competition per month and one activity every ten days. The activities have also achieved good marketing results.

(2) Strengthen marketing and publicity to enhance the image of telecommunications, mobile and optical network brands, for example: in the promotion of dual-mode storms and optical network broadband, guardrail advertisements, light box advertisements, LED screens, in residential buildings The building stickers, corridor signs, and banner ads are eye-catching, achieving city-wide coverage. .

(3) Make use of the advantages of the all-employee account manager system to focus on the key aspects of each holiday promotion and special promotion, configure the necessary incentive mechanism, and carry out immediate cashing and assessment, which improves the employee's Positivity ensures marketing effectiveness.

(4) Comprehensively build a stock order dispatch marketing system, comprehensively carry out organized, rhythmic, and multi-frequency team marketing, and tighten the control of order dispatch marketing, and implement weekly order dispatch Leadership supervision system.

2. Precise management, pay close attention to maintenance quality, create high-quality decoration and maintenance windows, and create high-quality communication networks.

(1) Promote precise management to ensure that customer response, guarantee and service capabilities are at the highest level.

1. Improve decoration and maintenance services and create high-quality windows. At the beginning of the year, there was a backlog of obstacle work orders due to reasons such as theft, inverted pole disconnection, and 450 being disconnected from the network. The total number of obstacles averaged about 200 per day. In order to improve the various indicators of the high-quality installation and maintenance service window and ensure that the total number of obstructed work orders is under control, our company has carried out special rectification actions for the control of installation and maintenance work orders, further refined the business process and key links, and clarified the time limit requirements for each process link. , clarify work requirements and assessment and evaluation indicators. We will implement rectifications in various aspects such as sorting out the process, strengthening the construction of the installation and maintenance team, strengthening internal training, obstacle control, obstacle handling, and rectification of the household line, and strengthen the responsibility management of installation and maintenance work orders. In the second half of the year, the total daily average number of obstacle work orders will be controlled at 100 About a year ago, in August and September, the installation and maintenance boutique window ranked among the top three in Hengyang City. The installation and maintenance service level has been comprehensively improved, providing good installation and maintenance service quality for the city's communication consumers.

2. Actively respond to emergency line repairs in rural branch offices. From January to November, a total of 247 stolen repairs were completed, and 51.15 kilometers of cable lines of different types were repaired. A total of 429 times of line maintenance and emergency repairs such as downed poles and broken wires have been completed. Replacement of damaged cables and rectification of distribution area cables totaled 33.71 km long. 398 poles and 257 cables were repaired and replaced. Replaced or repaired 32.31 kilometers of hanging wire. By accelerating the repair progress, the quality of line communication is improved, user complaints are reduced, and line safety risks are reduced.

3. Go all out to support government and enterprise customer service. We will do our best to provide pre-sales, in-sales, and after-sales project support for government and enterprise customers, focusing on breakthroughs in the guarantee work of major projects. We will fully participate in the early stage, focus on support in the mid-term, and fully take over the performance of services in the later stage, providing strong support and support for government and enterprise customers. Service guarantee.

(2) Build high-quality networks and actively promote the construction of new projects such as C network and optical network.

1. Strengthen the construction of C network to ensure coverage. From January to November, the opening of 13 base stations has been completed and 4 new indoor distribution systems have been built.

2. Optical network construction: In order to accelerate the evolution of wired access networks from copper cable networks to optical fiber networks, improve the level of network intelligence, maintain the advantages of 3G and broadband capabilities, and lay a solid foundation for "triple network integration" In 20xx, the city continued to vigorously implement FTTH construction and transformation, with 19 new FTTH communities, 15 relocated and renovated FTTH communities, and 9 FTTH thin coverage communities, covering a total of 15,000 households, and more than 150 sets of newly installed EPON equipment. Based on demand reports and combined with the current status of cable theft and line maintenance, the branches completed 44 light-into-copper-outdoor renovation points in 9 branches, of which 33 were approved in 20xx. Through the construction of the light-in and copper-out project, business development needs have been met. The construction area has basically eliminated cable theft. At the same time, combined with the simultaneous construction of the line improvement project, through the construction, improvement and stabilization of one area, the line quality has been greatly improved. Effectively alleviates the pressure of maintenance and emergency repairs.

3. Focus on consumers, pay close attention to service quality, and strive to create a brand service image.

In 20xx, our branch’s customer service work always adhered to the purpose of "service is the eternal theme", established a market-oriented and customer satisfaction-centered business service system, and paid close attention to internal management. , actively implemented the "Customer Satisfaction Project", achieved goals, plans, measures, and improvements, and achieved obvious results. Customer service levels and service quality continued to improve and improve. For example: for the four major service contents of telephone bill inquiry, telecommunications business consultation, business acceptance and complaint, strengthen management and improve internal processes in the four links of "acceptance, handling, reply and service", and at the same time strengthen the quality inspection system Strengthen supervision and inspection, standardize service terminology, strengthen business learning and training and improve business level, use friendly language, skilled business, and thoughtful service to accept business for customers, solve problems, and enable the vast number of telecom customers in our city to truly realize "without leaving home". households and enjoy services”. Especially since the implementation of the "Five Service Commitments for Urban Broadband", our company has strictly carried out compensation assessments in accordance with the commitments, strengthened the comparative advantages of differentiated services perceived by customers, built the Tianyi Broadband brand image externally, driven the improvement of broadband network capabilities internally, and consolidated Strengthening competition barriers in the broadband market and further improving installation and maintenance quality and service levels. At the same time, the assessment intensity will be strengthened. Strengthen the supervision, inspection and assessment of service quality. In terms of assessment intensity, the assessment scope will be expanded from "customers have reason to report" to all unqualified services; the unit directly responsible for causing unqualified services will be expanded to the parties involved. Professional functional departments; the original assessment of single unqualified services has been expanded to the assessment of the total salary of the directly responsible unit. Strict supervision and assessment are used to ensure the quality of service and ensure the level of satisfaction of all telecommunications customers.

Fourth, consider the people, go all out, and do practical work for the people.

In 20xx, our branch actively took on the practical tasks arranged by the municipal government for the people. According to incomplete statistics, 13 comprehensive information service points were built, 44 administrative villages were connected to broadband, and 10 natural villages were connected to telephone. work. Due to the impact of ice disasters and theft disasters for many years, our company's communication lines were severely damaged, the damage area was large, and the emergency repair scope was wide. The practical work faced dual pressures of funds and equipment, and the project progress was difficult to move forward. However, in order to strictly implement the practical work of the municipal government and for the communication needs of the broad masses of the people, our company strengthened organizational leadership, actively organized human, material and financial resources, and concentrated resources from all parties. In 20xx, we fully guaranteed the completion of the tasks assigned to us by the municipal government. The company provides practical work tasks for the private sector.

Looking back on the work in 20xx, there are still some shortcomings in our branch, which are mainly reflected in: the development of the enterprise is not enough, the development model and the value orientation are far apart; the rural market is seriously lost; practical funds for the private sector The gap is large. These gaps and deficiencies require us to pay close attention to and focus on rectification in future work.

In 20xx, under the strategic guidance of Hengyang Telecom Branch’s “customer-focused information innovation” strategy, our company comprehensively strengthened the “six major awareness”, namely: scientific development awareness, corporate value awareness, and precise management Awareness, integrity management awareness, execution awareness and modern corporate governance awareness, the thinking concepts, development models and service levels of the entire enterprise have all undergone significant changes. However, compared with the requirements of modern enterprises, continuous efforts are still needed. In 20xx, our company's working ideas are:

First, adhere to "high-quality service and honest management". Service and integrity are the foundation of an enterprise. On the one hand, we must base on customer perception, establish a comprehensive, full-process, all-staff service system, thoroughly implement the "customer satisfaction project", improve service capabilities, innovate service methods, and build a service brand. Let the service concept of "customer first, attentive service" be implemented into daily business service work, and accelerate the formation of service advantages that help scale development. On the other hand, we must resolutely implement the concept of honest management, strictly implement the "one-vote veto" system for honest management, effectively safeguard the legitimate rights and interests of customers and the core interests of enterprises, and promote the harmonious development of enterprises, industries and value chains.

The second is to adhere to "scientific development and pay equal attention to quantity and quality." We need to constantly get rid of the extensive economic model and the sports economic model that are not suitable for the development of modern enterprises, jump out of the fixed-line business thinking, adhere to the principle of "focusing on development with high quality and efficiency, and laying a solid foundation", and focus on "double innovation and service". With the main line of "promoting scale development", we adhere to the two major strategies of scale operation and traffic operation, accelerate the scale breakthrough of the two pillar businesses of mobile and broadband, further promote scale, transform methods, adjust structure, and increase value, so as to achieve quality scale development.

The third is to adhere to “precise management and enhance value”. The pursuit of value is the fundamental purpose of an enterprise, and precise management is an effective way to enhance enterprise value. In the next step, our company will continue to meet customer needs as the starting point and with the purpose of improving management efficiency, we will implement precise management throughout the entire process of production and operation, and further promote the precise management of customers, precise marketing of the market, precise allocation of resources, and personnel development. Use it accurately and make good use of every person, every penny, and every resource in the company.

The fourth is to adhere to "people-oriented and enhance happiness". Employees are the source of entrepreneurship and the foundation of development. On the one hand, we must continue to innovate the human resources mechanism and fully implement "resources are tilted to the front line, salaries are motivated to the front line, and careers are developed on the front line", so that positions can be promoted or demoted, salaries can be high or low, employees can come in and out, and fully mobilize the majority of employees. Employee motivation, initiative and creativity. On the other hand, we must fully implement the "Employee Happiness Project", care for employees, improve employee treatment, improve employee quality, safeguard employee rights and interests, care about employees' lives, and enhance employee satisfaction and sense of belonging.

In short, in the future work, the whole company will work together with one heart and one mind, with the mission of going all out to ensure the communication needs of the people of the city and improving the city’s informatization application level, and with the development of the enterprise As the core, we will build informatization to a higher level. We, China Telecom, will work hard to bring about a major change in the modern communication life of the people in the city and strive for a higher and stronger development of the city's economy!