Spring Festival scene layout plan

Spring Festival scene layout plan Part 1

In order to enhance the atmosphere of the hotel, highlight the joy of traditional Chinese festivals, and take advantage of the Spring Festival family members to do a good job in hotel sales, to expand the hotel's popularity And reputation, using festive festivals as a carrier to create a festive business atmosphere, so that New Year promotions can be well and effectively promoted, thereby enhancing the hotel's brand image. The hotel decoration layout and promotion plan for the 20xx Spring Festival is specially drafted, as follows:

1. Time

Spring Festival/Valentine's Day/Lantern Festival

2. Decoration time:

About 20 days from January 1st to January 20th.

3. Decorative style:

The decoration is simple and grand, with a prominent theme. It is combined with marketing activities to serve the hotel’s business and publicity. The main colors are traditional Chinese red and gold during the Spring Festival. Reflect tradition and celebration.

4. Decoration content:

(1) Hotel periphery:

| 1. The upper parts of the railings on both sides of Jiulong Bridge at the main entrance are wrapped with ribbons and lanterns. Extended to the Lantern Festival. (Completed with the assistance of the Engineering Department)

2. Surrounding plants include flowers, baby's breath (lanterns), and a large pot of kumquats (about 2 meters high) at the front entrance of the hotel.

3. A banner reading "Jiulong Hotel wishes the people of the county a happy new year" is displayed on the LED screen at the main entrance.

4. "Couplets" are posted on the pillars on both sides of the gate (the content is to be determined)

5. Four 1.5-meter large red lanterns are hung on the top of the rain gear between the pillars, with the content of the Spring Festival hapiness.

6. The revolving glass door in the hotel lobby is decorated with paper-cut patterns of the Year of the Horse, and the two sliding doors are symmetrical.

(2) Lobby:

1. Hang strings of red lanterns or Chinese knots from top to bottom on the glass curtain walls on both sides of the revolving door in the lobby. Each curtain wall must have at least 4 groups. , 12 in each group, symbolizing the 12 zodiac signs. Hang lanterns and strings of firecrackers at the entrance of the lobby;

2. Red and yellow decorative ribbons are used to make arc waves under the railing on the second floor of the lobby, and a Chinese knot or palace lantern is hung between the two arcs. The spiral staircase from the first floor to the second floor is decorated with colorful ribbons.

3. The red and yellow decorative strips on the top of the cash register are made into arc waves, and a Chinese knot or palace lantern is also hung between the two arcs.

4. A fortune tree is placed in the middle of the lobby pillars, with gypsophila lanterns wrapped around it and red envelopes hung for decoration. The lobby pillars are wrapped with gold powder paper and surrounded by a fence below. Inside are placed symbols symbolizing snowflakes. White cotton batting and gift box. Thousand-year-old bamboos are placed on the coffee table of the lounge sofa group in the lobby, and red candies are placed;

5. A Yuanbao pagoda is placed on the main desk, and other plants are decorated with baby's breath and latte art. (Contact the green potted plant supplier to replace the potted plants in time) and put red candies;

6. Place a golden boy and jade girl doll at the entrance of the western restaurant, and paste one or two zodiac paper-cut patterns on the breakfast glass wall. .

7. Play the Spring Festival background music, which will start playing on the 28th of the New Year.

(3) Catering area:

1. Red and yellow decorative strips are used to make arc-shaped waves between the ceiling downlights of the box passage and the downlights. Hang a Chinese knot or palace lantern between them. (Complete the job)

2. Place couplets and red envelopes with the hotel name printed on them at the cashier (including the front desk cashier), and give them to the guests when they pay for the meal. This has achieved the purpose of publicity and at the same time satisfied Guest vanity.

3. Small lanterns are hung on the ceiling above the cashier counter in the restaurant, and all plants are changed into potted kumquats.

4. Palace lanterns are hung between the chandeliers in the elevator rooms on the first, second and third floors.

5. Play the Spring Festival background music, which will start playing on New Year’s Eve.

(4) Guest room floors:

Hang medium-sized plastic palace lanterns or pineapple lanterns from the ceiling at the elevator entrance in the floor passage.

5. Schedule:

Before December 20, complete the purchase of items

Before December 25, confirm the hotel’s Spring Festival, Valentine’s Day and Lantern Festival marketing plan.

On December 30, count the types and quantities of existing Spring Festival decorative items;

On January 1, decorate the public area;

On January 5th, all Spring Festival decoration items will be distributed to various departments;

From January 6th to January 10th, decorations will be completed;

On March 1st, all Spring Festival decorations will be completed. And packed and registered for storage, the Spring Festival decoration activity is completed.

6. Subscription for items

Omitted

7. Cooperation matters:

Please ask the purchasing department to be responsible for purchasing relevant holiday items;

Please ask the cleaning department to assist in the purchase and maintenance of festival flowers and plants; ask the engineering department to assist in the festival decoration;

Ask the marketing department to be responsible for the design and production follow-up of festival publicity; ask each department to be responsible for its Decoration in the area; all departments are asked to maintain the integrity of the decorations;

All departments are asked to remove the decorations, classify and package them, and make a list. Spring Festival scene layout plan Part 2

The layout plan uses red as the main tone, supplemented by paper-cut dragons (one red and one yellow, two dragons playing with beads).

Paper-cut window grilles ("more than every year" or other expressions). Paper-cut red strips with the words "Spring" and "Fu", red lanterns, special offer strips, boards (made of red KD boards) and other materials are used to arrange the scene, so as to achieve a warm, lively and flushed atmosphere in the store.

1. First floor layout

1. Exterior wall decoration on both sides (glass surface)

Use red lanterns (made of KD board), fake firecrackers (KD Made of boards) layout and decoration. The words include good luck and good luck.

2. Gate decoration

The large columns (two) at the gate are wrapped in red, and the letter has a strong commercial atmosphere, which can reflect the presence of Manjia Funan Oil Store in Nanyou. , couplets on service positioning (to be drafted, yellow characters). The four large lanterns at the door are decorated with golden characters (corresponding to the couplets). The entrance door is decorated with a series of small, ding cages. Each counter is decorated with paper-cut color strips with the characters "Spring" and "Fu".

3. Entrance layout

The food department can create two special sales venues on both sides of the entrance.

A. Production method:

Customize a small store house with a wooden frame, and use KD board or Wantong board for peripheral decoration.

B. Arrangement:

Various small lanterns, paper-cuts or other decorations can be arranged. Couplets can be written on both sides of the small room (to be drafted). Design and production:

C. The planning department is responsible for the design and construction, and the engineering department is responsible for the customization of the house

4. Decorative layout of the doors on both sides: strings of small hangings are hung inside the doors on both sides Lanterns

a. Special price product brands, product introduction boards, and daily special price boards (made with KD boards) can be placed in the elevator room.

b. Publicity boards and praise can be placed in the elevator room. column.

c. The doors on both sides can be decorated with paper-cut banners with the words "Spring" and "Fu".

5. The service center can be decorated with paper-cut banners with the words "Spring" and "Fu".

Second and second floor layout:

1. When the elevator enters the second floor, a street of New Year’s goods is laid out:

“New Year’s goods street” (made of red KD board , Yuduo uses black self-adhesive characters), is bordered with window grilles or yellow self-adhesive strips, and is turned over with paper-cut windows on both sides.

2. "New Year Goods Street" infield layout:

l Under the current situation, a decorative panel is made of red KD boards surrounding KD board lanterns (special price). It is bordered with yellow strips or window grilles, and paper-cut window grilles are arranged on both sides. The middle can be used to highlight it with festive phrases such as "more than enough every year".

Spring Festival scene layout plan Part 3

1. Organizational leadership

In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation during the Spring Festival in the district has been established.

2. Division of tasks

(1) Coordination group

Work tasks:

(1) Responsible for cooperating with the Municipal Street Light Management Office , Municipal Urban Management Committee and other higher-level departments to coordinate and contact;

(2) Responsible for the overall planning of the entire environmental layout and atmosphere creation work and the coordination of the work of each working group.

(2) Environmental Layout Group

Work tasks:

(1) The District Urban Construction Bureau is responsible for the placement of flower shapes at important road nodes and the environment in Bayi Park layout, atmosphere creation and other work;

(2) District Commerce Bureau is responsible for the atmosphere layout of Shengli Road Pedestrian Street;

(3) District Culture and Radio Bureau is responsible for Bayi Avenue, Yangming Red lanterns are hung on light poles on main roads such as Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, and Binjiang Road. Large New Year greeting pictures are posted on the glass curtain wall of Yangming Road. Producing slogans and other atmosphere creation work in the east and west directions of the Yangming East Road Tunnel;

(4) Each sub-district office and Sage Lake Management Office must, in accordance with the territorial principle, organize the communities, party and government agencies, Enterprises and institutions, schools, stations, hotels, shopping malls, etc. are decorating their facade environment during the Spring Festival to create a festive atmosphere.

(3) City Appearance Improvement Group

Work tasks:

(1) Responsible for the environmental maintenance of public leisure places during the Spring Festival;

(2) Responsible for environmental sanitation maintenance and business order improvement on important roads and key road sections.

(4) Social Publicity Group

Work tasks:

(1) Responsible for the planning and publicity of the New Year Cultural Festival activities in the district;

(2) Responsible for news reporting on leadership visits and mass cultural activities during the Spring Festival.

3. Specific requirements

1. Pay high attention and strengthen leadership. The heads of all relevant units must attach great importance to it, fully understand the importance and seriousness of the social environment layout work during the Spring Festival in the district in 20xx, improve their responsibility and consciousness, and enhance their initiative and foresight. They must not only clarify the division of labor, but also Coordination and overall planning must be carefully organized and carefully arranged to ensure that all tasks of festive atmosphere decoration are implemented.

2. Innovation awareness and outstanding results. When decorating the festive atmosphere during the Spring Festival, we must not only adhere to tradition, but also be brave in innovation; we must not only pay attention to scale and quantity, but also pay attention to quality and effect. All relevant units must carefully organize, plan, arrange and implement carefully to make the social environment layout of the Spring Festival grand and eye-catching, and fully integrate the traditional national cultural elements with the theme of the Spring Festival and Lantern Festival. They must pay attention to the combination of points and aspects, which must not only cover a wide range, but also It is necessary to create a highlight landscape to achieve a comprehensive effect of scale, innovation, momentum and high level.

3. All relevant units should formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified in style according to the topographical characteristics of roads and blocks, and daily maintenance of environmental layout facilities should be done well. If it is damaged or faded, it must be replaced in time. Spring Festival Scene Layout Plan Part 4

As the Spring Festival is approaching, in order to strengthen the property management services during the "two festivals", prevent and reduce the occurrence of various accidents in property management projects, and ensure the safety during the festival Safety, peace, and stability allow the owners to have a happy holiday. It also further promotes the integrity of property service companies and strictly implements contract agreements. Now let’s talk about relevant matters to strengthen property service work during the Spring Festival.

1. Strengthen duty and implement responsibilities

The property management company must arrange for dedicated personnel to be on duty 24 hours a day to ensure smooth communication and answer complaints and repair calls at any time. It is necessary to adhere to the leadership system of corporate leaders and project managers to ensure smooth communication. It is necessary to clarify responsibilities, promptly accept inquiries and complaints from owners and property users, and keep records.

Solve problems in a timely manner when problems are discovered, strive to solve problems in the bud, and report serious problems to relevant leaders and relevant departments.

2. Carefully investigate and make plans

On the eve of the Spring Festival, the property management company must arrange technical personnel to conduct inspections of the most used parts of the project, the use of most used facilities and equipment, and hidden dangers Inspect all parts and repair them promptly if any problems are found to ensure the normal use of facilities and equipment during the festival.

It is necessary to make emergency plans for maintenance, elevators, fire protection and other emergencies. Every staff member must master the emergency plan process. When major problems or accidents occur, the emergency plan should be activated immediately. Enterprises and The project manager must rush to the scene as soon as possible, do a good job of coordination, and report the situation in a timely manner.

3. Departmental connection, strengthening services

All departments and personnel must maintain a state of linkage, and there must be connections between departments and personnel to properly handle practical problems raised by owners and users. , to avoid conflicts with owners caused by internal connection issues.

1. Strengthen maintenance services and pay attention to timeliness, qualification and satisfaction rates.

The daily maintenance of the property must be carried out in accordance with the contract. Implement a 24-hour repair duty system to ensure that emergency repairs arrive at the site at the time agreed upon in the contract, and scheduled repairs arrive at the site at the time agreed upon by both parties, ensuring the timely repair rate, maintenance quality qualification rate and owner satisfaction rate.

2. Strengthen order maintenance and guide vehicles well

It is necessary to allocate reasonable personnel and strengthen safety precautions. There should be dedicated personnel on duty 24 hours a day in the gate office to conduct inspections in accordance with the contract. It is necessary to strictly implement the registration and renewal system for motor vehicles entering the project, and arrange dedicated personnel to manage vehicle guidance and parking order during the festival to ensure safe vehicle driving and smooth roads. The central monitoring room must implement 24-hour safety monitoring and record in a timely manner, and take corresponding measures immediately if problems are discovered.

3. Strengthen maintenance management to ensure the normal operation of equipment and facilities

Water, electricity, elevator, monitoring and other equipment personnel must be on duty on time and in accordance with job responsibilities, work standards and relevant specifications, etc. Strictly abide by operating procedures and keep operating records, inspection records, maintenance records, etc. to ensure the normal use of property facilities and equipment.

4. Strengthen cleaning services and create a clean and tidy community environment

During the holidays, cleaning staff must ensure that they arrive on time and provide cleaning services in accordance with the contract. In particular, it is necessary to do a good job in the hardened floors, primary and secondary roads in the community; clean the corridors, handrails and garbage facilities of the public roads; clean up the fireworks and cannon debris in a timely manner; at the same time, ensure that the garbage is removed on a daily basis, and there are no trash cans or peel boxes. Overflow phenomenon, etc. Through the hard work of the cleaning staff, the owners are provided with a clean, tidy and comfortable living and living environment.

4. Carry out convenience services and create a festive atmosphere

It is necessary to actively carry out convenience service activities and actively help old model workers, family members of martyrs, disabled people and extremely poor families solve their problems in property management services. question. It is necessary to actively cooperate with the owners to carry out various forms of community cultural activities during the festival to create a happy and peaceful festival atmosphere.

5. Provide warm reminders and strengthen publicity and reporting

1. Provide warm reminders. It is necessary to make full use of various forms such as publicity boards in the community to provide warm reminders during the two festivals, and publish the hotline numbers of government functional departments related to the normal life of the owners. Do a good job in various prompts and notifications.

2. Strengthen publicity and reporting. Pay attention to discovering and collecting various good people, good deeds and typical examples of proactive service work for owners during the festival, and pay attention to summarizing.

The new year beckons to us, full of vigor and hope. Let us carry forward the spirit of the old scalper, sow the seeds and work hard, and we will definitely gain greater gains in the coming year.

Here, I sincerely wish everyone a new year and a new look! New year, new mood! New year, new start! New Year and New Luck! In the new year: all expectations can appear, all dreams can come true, all hopes can come true, and all efforts can succeed! Spring Festival scene layout plan Part 5

1. Hotel periphery:

1. A pair of golden boys and girls will be placed at the main entrance until the Lantern Festival. The hotel provides photography services ( Guests are responsible for the cost of photo development).

2. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.

3. The banner "Ship Liwan Hotel wishes the people of the city a happy New Year" is hung at the gate.

4. On both sides of the gate, the basalt stone couplets "Golden Bulls Running for the Golden Ox" and "Purple Swallows Dancing in the New Year" are horizontally inscribed with "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox are pasted on the glass doors on both sides of the hotel lobby

6. Two staff members (the pair selected by the HR department) are arranged at the front entrance of the hotel, wearing The person wearing a calf costume and a calf headband is responsible for distributing balloons (one) and fruit candies (2 pieces) to children under the age of 10 who come to the hotel to dine.

7. Third and fourth floors Colorful flags are placed on the balcony railings.

2. Hotel lobby:

1. Pull thin iron wires on each two corners of the lobby ceiling, and wrap embroidery around the thin iron wires (note that the wires are covered with embroidery as much as possible) , do not expose the iron wire), and hang palace lanterns and Chinese knots on each group of iron wires with latte art (note that they must be inserted smoothly, the number must be appropriate, and the gaps must be even).

2. In the general A red lantern is used to set up a standing arch on the reception table at the cash register. The two sides of the arch are placed near the ends of the left and right corners of the reception table.

3. There are two large kumquat potted plants on both sides of the main platform, with stars hanging on them and red envelopes for decoration. A large Chinese knot is hung on the large pillars on both sides of the main platform.

4. A Yuanbao tower is placed on the reception table at the front desk, and other plants are decorated with baby's breath and latte art.

5. The lobby bar is wrapped around the original green plants Add ribbons and paste one or two abstract zodiac paper-cut patterns on the wall.

6. The glass of the backyard passage door is decorated with a decorative pattern similar to the door.

7. Play the Spring Festival background music in a loop, starting from the 28th of the New Year.

3. Spring Festival layout of the hotel restaurant:

1. Red and yellow decorative strips are used to make arc waves between the ceiling downlights of the private passage and the downlights. Hang a Chinese knot or palace lantern in the middle (note that the insertion should be smooth, the number should be appropriate, and the gaps should be even).

2. The background wall of the banquet table is decorated with a Spring Festival pattern.

3. Small lanterns are hung on the ceiling above the cashier counter in the restaurant, and all plants are temporarily changed to potted kumquats.

4. The background of the Chinese restaurant is designed according to the wedding banquet (the bottom is covered with velvet, the top and sides are decorated with curtains), and a Spring Festival decorative pattern is hung in the middle. The ceiling is decorated with red and yellow ribbons in arc-shaped waves, and a plastic palace lantern is hung in the middle. Red envelopes, colorful flowers and small ingots are hung on all the large plants.

5. The God of Wealth pattern is posted on the entrance door of the reception area.

6. Play the Spring Festival background music, which will start playing on the 28th of the New Year. Spring Festival Scenery Plan Part 6

1. Purpose of holding the party:

On the occasion of bidding farewell to the old and welcoming the new in the New Year, sing happiness and hope, create a good cultural atmosphere, increase cohesion, Show the cultural heritage accumulated over the years and display a good spiritual outlook. Strengthen communication and contact between colleagues in various departments and create a harmonious and harmonious working atmosphere.

Enhance the sense of collective honor, unite and cooperate, and create a better tomorrow

2. The theme of the party: Carnival "Party"

Two meanings:

1 .New Year's parties and carnivals allow employees to fully relax after a year of hard work

2. The "party" in the party has a new meaning: it is divided into factions according to the main business of the company, such as the construction faction , real estate faction and so on.

Not only is the atmosphere lively, but it also symbolizes a big party for the company

3. Party time: Scheduled for February 3, 20xx (tentative)

4. Venue: XXXX

5. Party objects: all employees and guests of the enterprise (owners, suppliers, etc.)

Guest list: (determined by the administrative department and enterprise leaders)

6. Hosting People; xxx, xxx (one male and one female)

7. Photography and photography: xxx

8. Security: XXX is responsible (the property management team will work with the site to formulate an emergency plan )

Responsible for the safety of people and property during the party

Responsible for the maintenance of order at the party

9. Preparation process

10. Logistics ：

1. On-site layout: XXX of the Administration Department is responsible. A list of the required items will be submitted to the person in charge of the purchase before January 29th for acceptance on the 1st

Setup: Make the stage as large as possible

Background: Red cloth (content: bell icon, party name)

Decoration: Decorative lighting (rotating dance lights, flashing lights and other decorative lights )

A set of power supply and high-performance home theater combination

2 high-frequency microphones, 2 wireless microphones

Balloons, ribbons, light sticks

Placement of tables, chairs, and place cards

2. Purchase: XXX is responsible. The purchase must be completed before February 1st and will be accepted by the relevant departments on the 2nd

Gifts : Divided into lottery gifts and gift packs

Lucky draw gifts:

First prize: one person, prize: (about 2,000 yuan)

Second prize: two people , prize: (about 800 yuan)

Third prize: four people, prize: (about 400 yuan)

Fourth prize: eight people, prize: (about 200 yuan)

Fifth prize: ten, prize: (about 100 yuan)

Gift package: game prizes

Stage decorations: list provided by the stage decoration team

Performance costumes and props: lists provided by each performer

Tea supply/beer, drinks

Special fruits, candies, peanuts, melon seeds, etc.

3. Service staff at the party: XXX, XXX will be responsible

Before the party, assist the on-site layout personnel to carry tea, fruits, and snacks to designated locations and place them in place

Promptly add tea, fruits and snacks during the party, especially the guest table (responsible by CEO Chen Fang and Peng Jia)

4. Cleaning staff after the party: XXX will be responsible

After the party Cleaning work (XXX)

Article handling work (XXX)

5. Distribution of gift bags after the party: XXX is responsible for it

The person in charge of each department will submit the list. After the party, go to the office on the first floor to collect it, distribute it to everyone, and collect the lottery tickets and hand them in

6. Coordinator: XXX is in charge

Before, during and after the party Accident handling

Coordination and liaison work with relevant departments

Responsible for the custody and awarding of prizes

11. Party process:

Venue Well-arranged

Opening dance performance

The host came on stage to announce the start of the party (fired a salute) and delivered the opening remarks

The president's speech

Introduction Special guests

Excellent team and employee commendation meeting (Attachment: Personnel List)

The host began to preside over the performance part of the program with a lottery draw (Attachment: Program List)

Awards ceremony at the party

Unforgettable moment - group photo of company personnel

The party ended with the chorus "Unforgettable Tonight"

The party ended and dispersed

Personnel from each department went to the designated location to receive gift bags and left

Packed up items and tidied up the venue.

Cleaners clean the venue

Capital budget: Dinner: 20 tables x 600 yuan = about 12,000 yuan

Prizes: about 8,000 yuan

Fruit drinks: about 2,000 yuan

Venue rental fee, venue layout material fee: 2,000 yuan

Props cost: 2,000 yuan

Other expenses: 3,000 yuan

*** Total: 29,000 yuan Spring Festival scene layout plan Part 7

1. Background introduction

xx Decoration Company xx City Branch was established in 20xx. Due to the lack of effective marketing publicity, it is not well-known in xx city. Moreover, there are currently many decoration companies in xx city, the industry is not well standardized, and the market layout has not yet been formed.

In this case, it is necessary for the xx Decoration Branch to establish its industry status in xx City through comprehensive and effective marketing and publicity, and to increase its visibility and reputation.

2. Analysis of the decoration market in xx city

1. Demand analysis

(1) Macro market analysis

According to the market research data conducted by the branch, the residential stock in the market of xx branch in 20xx was xx million square meters. The housing stock in the xx branch market will reach xx million square meters. In the next three years, affected by the increasingly tight land supply in xx city, it is expected that the annual housing stock growth rate will not exceed x.

For the second-hand housing market, the number of houses renovated in 20xx increased by x compared with 20xx, reaching xx million square meters. The demand for secondary decoration is on the rise, and its main group is residents aged 32 to 45 years old with stable economic income.

Taking into account the increase in housing stock and the development of the secondary decoration market, it is estimated that in 20xx, the overall demand for the decoration industry will be xx million square meters.

(2) Analysis of consumer demand characteristics

According to the market research data conducted by the branch on residents of xx city in 20xx, xx people among those who want to buy a house think that fully decorated houses It is a development trend, among which xx people plan to buy fully decorated houses in x years, an increase of xx compared with 20xx. And the respondents who plan to carry out secondary decoration in the next x years account for xx.

2. Industry Analysis

In 20xx, the output value of the decoration industry in xx City reached xxx million yuan, an increase of xx compared with 20xx. Among them, the output value of the public decoration market reached xxx million yuan, the output value of the home decoration market reached xx million yuan, and the output value of the design market reached xxx million yuan. Reaching xx million yuan.

3． Competitor Analysis

From 20xx when the branch was established to 20xx, the competition pattern of the decoration industry in xx City has not changed significantly. The main competitors and sales characteristics of xx branch from 20xx to 20xx are as follows shown in the table.

Analysis table of main competitors of xx branch from 20xx to 20xx

Competitors

Year competitor one competitor two competitor three

Public decoration and home decoration design Public decoration and home decoration design Public decoration and home decoration design

20xx output value (10,000 yuan) xx million yuan

Market share x

20xx output value (10,000 yuan) xx million yuan

Market share x

20xx output value (10,000 yuan) xx million yuan

Market share x

3. Company positioning

1. The market positioning of xx branch is mainly for middle-income people, mainly customers with an annual family income of 60,000 to 100,000 yuan. It is estimated that the output value of major consumer groups will reach xx million yuan in 20xx.

2. The main working-class customers with stable incomes have an annual family income of 40,000 to 60,000 yuan. It is estimated that the output value created by the branch for this type of customer group in 20xx will be xx million yuan.

3. The estimated output value of the high-end customer group in 20xx is xx million yuan.

4. Marketing strategy

1. Media publicity

(1) Newspaper publicity

From April 1st to November 30th, 20xx, a column was opened in the "xx Newspaper" with the largest circulation in xx City to promote green decoration , answer the problems encountered during the decoration process, and explain the knowledge of materials, decoration design knowledge, and home decoration and maintenance knowledge.

(2) Store advertising

Make window displays and signboard advertisements in the stores belonging to the xx branch. The advertisement highlights the quality assurance, service guarantee and other characteristics of xx decoration. The store advertising time is from March 1st to December 31st, 20xx.

(3) Elevator advertising

Select the elevators of 10 mid- to high-end business office buildings in xx city to advertise, with the goal of attracting potential customer groups with certain spending power who work in business office buildings. The publication time is the same as the store advertisement.

2. Promotional activities

(1) Jointly carry out the activity of "buy xx home appliances and receive xxx yuan decoration gift certificates" with xx brand home appliance manufacturers. Take advantage of the peak sales season of xx household appliances for decoration and promotion. The budget cost is x million yuan.

(2) Select the xx apartment, xxx garden, and xx garden properties that will be opened in 20xx to carry out promotional activities. The main method is to distribute leaflets with the branch decoration discount logo at the opening site, and have the company Professional designers provide answers and consultations to interested customers, and provide model house tour services. The budget cost is x million yuan.

(3) Select the employee family areas of x companies and x public institutions (the buildings in the community have been used for more than 10 years), and post the company’s secondary decoration in the public bulletin board preferential measures, and choose to carry out decoration consultation and model house visits on Saturdays and Sundays every week in June and July. The budget cost is x million yuan. Spring Festival scene layout plan Part 8

1. Organizational leadership

In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation during the Spring Festival in the district has been established.

2. Division of tasks

(1) Coordination group

Work tasks:

(1) Responsible for cooperating with the Municipal Street Light Management Office , Municipal Urban Management Committee and other higher-level departments to coordinate and contact;

(2) Responsible for the overall planning of the entire environmental layout and atmosphere creation work and the coordination of the work of each working group.

(2) Environmental Layout Group

Work tasks:

(1) The District Urban Construction Bureau is responsible for the placement of flower shapes at important road nodes and the environment in Bayi Park layout, atmosphere creation and other work;

(2) District Commerce Bureau is responsible for the atmosphere layout of Shengli Road Pedestrian Street;

(3) District Culture and Radio Bureau is responsible for Bayi Avenue, Yangming Red lanterns are hung on light poles on main roads such as Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, and Binjiang Road. Large New Year greeting pictures are posted on the glass curtain wall of Yangming Road. Producing slogans and other atmosphere creation work in the east and west directions of the Yangming East Road Tunnel;

(4) Each sub-district office and Sage Lake Management Office must, in accordance with the territorial principle, organize the communities, party and government agencies, Enterprises and institutions, schools, stations, hotels, shopping malls, etc. are decorating their facade environment during the Spring Festival to create a festive atmosphere.

(3) City Appearance Improvement Group

Work tasks:

(1) Responsible for the environmental maintenance of public leisure places during the Spring Festival;

(2) Responsible for environmental sanitation maintenance and business order improvement on important roads and key road sections.

(4) Social Publicity Group

Work tasks:

(1) Responsible for the planning and publicity of the New Year Cultural Festival activities in the region;

(2) Responsible for news reporting on leadership visits and mass cultural activities during the Spring Festival.

4. Specific requirements

1. Pay high attention and strengthen leadership. The heads of all relevant units must attach great importance to it, fully understand the importance and seriousness of the social environment layout work during the Spring Festival in the district in 20xx, improve their responsibility and consciousness, and enhance their initiative and foresight. They must not only clarify the division of labor, but also Coordination and overall planning must be carefully organized and carefully arranged to ensure that all tasks of festive atmosphere decoration are implemented.

2. Innovation awareness and outstanding results. When decorating the festive atmosphere during the Spring Festival, we must not only adhere to tradition, but also be brave in innovation; we must not only pay attention to scale and quantity, but also pay attention to quality and effect. All relevant units must carefully organize, plan, arrange and implement carefully to make the social environment layout of the Spring Festival grand and eye-catching, and fully integrate the traditional national cultural elements with the theme of the Spring Festival and Lantern Festival. They must pay attention to the combination of points and aspects, which must not only cover a wide range, but also It is necessary to create a highlight landscape to achieve a comprehensive effect of scale, innovation, momentum and high level.

3. All relevant units should formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified in style according to the topographical characteristics of roads and blocks, and daily maintenance of environmental layout facilities should be done well. If it is damaged or faded, it must be replaced in time.