There are several ways of media publicity.

1. Paper media, such as newspapers and magazines;

2. TV communication, advertising on TV channels;

3. Advertisements such as radio stations;

4. advertising in the stairs and in the community;

5. Tell the advertising tower, etc.

6. Media promotion channels;

7. Electronic screens in cities;

8. Channels such as publicity in shopping malls

are different from communication channels.

in communication science, it refers to various channels through which both parties communicate and exchange information, such as interpersonal communication channels, organizational communication channels and mass communication channels. Different communication channels need different media to cooperate, and different media shape different communication channels. For example, interpersonal communication channel is face-to-face communication between people, which determines that only human organ media (such as transmitting media-mouth, receiving media-ears) and air media can be used.

However, once information is spread through radio and television, it will become a mass communication channel again. Interpersonal media can enter various communication channels at will and cooperate with the specific media in it without changing its channel form, but mass media is completely different. It can be seen that the media is not equal to the communication channel.