Planning scheme of cosmetics tanabata activity

In order to ensure the safety and smooth progress of activities, it is often necessary to make an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. What formats should I pay attention to when writing an activity plan? The following is the planning scheme of 202 1 Cosmetics Tanabata. Welcome everyone to learn from it, I hope it will help you.

Planning Scheme of Cosmetics Tanabata Activity 1 I. Theme of the Activity

Love life and show love sincerely.

Activity (1) Theme: Valentine's Day lovers, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx August 1 to August 20th

Third, the object of the activity

1. Activity (1) Target audience: men and customers aged 23-45 who have good taste in clothes, especially those who drive private cars;

2. Activity (2) Target audience: husbands (or boyfriends) and members of cosmetics stores of participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special offer.

During the activity, all men can buy a special gift package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help over the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, choose our product 600 yuan;

2. Choose our after-sales beauty care project four times;

3. A set of "Love Unlimited" customized product gift boxes worth 399 yuan (specially packaged) for the wife (girlfriend);

4. On August 20th, a bouquet of flowers (1 1 flower, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

20xx August1-August 20th, all men and husbands (or boyfriends, note: there is no need to buy the special package of "Romantic Couples") can get a token of love card from our store, write down their touching words and stick them on the heart-shaped board in front of our store, so that everyone can witness their love for their lovers together.

Cosmetics Tanabata Activity Planning Scheme 2 Case 1: Tanabata must not be missed.

Theme: "The Covenant of Sweet Roses"

Activity time: August1-August 3.

Activity mode: Couple customers can get a rose at will.

About "Hui" will be issued at the end of Qixi.

Activity time: July 25th-July 27th.

Activity mode: VIP customers can get a couple pillow (within 40 yuan) if they spend more than one day in 520 yuan, and they can get 50 copies per day with the cashier's receipt, while stocks last. Ordinary customers will be given a set of lovers' cups (glass sets are mainly made in 30 yuan) when their daily cumulative consumption is over in 520 yuan. They can get them with the cashier's receipt, with a daily limit of 50 copies, while stocks last.

Case 2: Qixi interactive game begins.

Activity time: August1-August 3.

Activity content:

1). During the event, customers can go to the event site to participate in the event after spending more than 300 yuan in a single day.

2) Voucher cashier receipt is limited to one time per person. The number of prizes is limited while stocks last.

Three entry modes:

1), however, I feel the harmonious heartbeat of the sacred unicorn. When the two fight, one trick is to guess. The rower can only guess the words on the board through body language, and if he answers correctly, he will be promoted.

2) One person writes his favorite dishes in one minute, and the other person also writes the other person's favorite dishes in one minute, at least eight times. Answer 6 or more questions and go to the next level.

3) The duet of love songs wins the applause.

Prizes:

The first level: two roses.

Level 2: 2 movie tickets.

Level 3: Specify a pair of shoes.

Precautions:

An event planner with a reason will then design the rules of the event. The design criteria of activity rules are two sentences: simple process, less thinking and clear and unambiguous copy. However, on top of this criterion, there is also a very high hat, that is, the activity design seamlessly connects with the reason. For example, you are going to do an activity, hoping that customers will feel affordable, but there is no high operating cost to spend. What should you do?

① Make the theme of the activity attractive;

② Make the activity give people a unique feeling;

③ Carefully design activities and rules;

④ Match activities and reasons carefully.

(1) and (2) are mainly clerical work. When it comes to (3), the way and rules of activities are very simple for many people, yes, but not necessarily. The way and rules of the activity largely determine whether it is enough to attract customers to participate in the activity. There are several points to note:

The general prize is not necessarily better than the lottery, but if the rules and success rate of the lottery are not well designed, it is better to simply and rudely win the general prize or simply and rudely draw the prize. The more complicated the rules of the activity, the stronger the customer's mentality of running away, but if you adopt a gamification design and give rewards step by step, then the customer will follow your rhythm very obediently. Finally, match the activities and reasons, that is, don't clean boots, cotton shoes and down jackets in summer, and say, "It's cold in summer, clear it."

How to let customers see the activity:

The four most important things in customer operation are open source, throttling, maintenance and stimulation. Activity operation is to achieve the goals of these four things. Therefore, the object of activity operation is people, not customers at different stages. Then, we need to know where my customers hang out and choose the delivery channel. As for how to choose, you can refer to previous data; If there is no data, it is recommended to do market research.

Post-activity report:

Regardless of the scale of the activity, an activity effect report needs to be completed after the activity. Activity effect report can be long or short, but it usually includes:

A. Overview of the activity: simply retell the theme, object, time and content of the activity;

B, activity effect statistics: describe the activity effect after the activity;

C. Publicity effect statistics: make statistics on the effect of each delivery channel, and roughly grasp the relevant data such as passenger flow and conversion rate brought by each channel;

D. Reflection and summary: What experiences and lessons have been brought by the effectiveness of activities and publicity, how to adjust and improve them next time.

For cosmetics store activities, it is a mode of commercial development now, which can be used not only to sell goods, but also to promote their own goods and brands. Many dealers will try their best to create a promotional atmosphere even if there are no festivals.