Why does Wechat business love Maserati?

Maserati entered the China market in 24, and experienced a period of rapid development after 211. Finally, in 217, the China market surpassed the US market to become Maserati's largest single market in the world. However, this good momentum did not last. In 218, Maserati's sales in China dropped by 26.2%, and the global market dropped by 2%. In the first quarter of 219, Maserati continued its downward trend, and the global market shipments were only about 5, units, down 41% year-on-year. While sales declined, Maserati unexpectedly became the favorite of Wechat business, a special group in China.

Maserati has maintained a good growth momentum for a long time since it entered China. In 211, the sales volume of Maserati in China was 78, and it jumped to 9,4 in just three years. In 217, the sales volume of Maserati in China reached 14,498, an increase of over 18% year-on-year, accounting for nearly 3% of the global market, making it the largest market of Maserati in the world.

while Maserati's sales declined, other super-running brands such as Ferrari, Lamborghini, Lamborghini and aston martin soared wildly in the China market. Take Porsche as an example. As early as 215, the China market became the largest single market of Porsche in the world, and its sales volume has maintained rapid growth since then. In the first half of 219, Porsche sold 42,68 vehicles in China, up 28% year-on-year, and China became its fastest growing single market.

at the same time as the decline in sales, Maserati's brand image in the public's mind is becoming more and more "strange". In recent years, Maserati has inexplicably become a "car of Wechat business", and some Wechat business specially went to the 4S store to take a photo for publicity, so-called "Hi-mention Martha". In this case, there are even 4S stores that have put up the slogan "Welcome to Wechat business License, 2 yuan once". Why does Wechat business prefer Maserati? The answer is intriguing. Some people think that the price of Maserati is not out of reach compared with the high price of Ferrari, an Italian sports car. At the same time, Maserati is more attractive than Mercedes-Benz and BMW brands at the same price.