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Summary of design concept of modern daily-use ceramics
Design concept of modern daily-use ceramics
Culture creates people's thoughts, and thoughts are the soul of design. The design of modern daily-use ceramics is based on a certain function and utility, and integrates materials, science and technology, machinery and equipment, production technology, art, economy and other factors? Design to meet people's material and spiritual needs.
1. practicality:
Practicality is the primary foundation and premise of modern daily-use ceramics design. If practicality is not considered, design will lose its meaning. The design of daily-use ceramics should first make clear what it is used for, how to use it and who to use it for, and should be linked with users, living environment, lifestyle, use requirements and hobbies to create the material products people need.
2. Modern science:
The competition of modern daily-use ceramic product design is the competition of art, science and technology, advanced equipment and exquisite technology. The design of daily-use ceramic products must adopt high technology, new technology, new equipment, new technology and new materials, and move towards intelligent, systematic, standardized and high-end production to improve product quality.
3. Aesthetics of the times:
Different times have different aesthetic consciousness, and the form of beauty is constantly changing and has the characteristics of the times. Chernyshevski pointed out: "The beauty of every generation is and should exist for that generation, which neither undermines harmony nor goes against the requirements of that generation".
4. originality:
Originality means that the design of modern daily-use ceramics must be an unprecedented new product. It is an innovation based on the aesthetic requirements of the times. The originality of modern daily-use ceramics design mainly depends on the physical structure of modeling, material texture, decorative patterns, decorative colors, decorative methods, as well as the coordination, rhythm and rhythm between modeling parts and different varieties, which arouses people to build a new aesthetic world in image thinking. In the market of high-grade daily-use ceramics, the demand for personalized design is getting stronger and stronger.
5. Marketability:
The design of daily-use ceramics is suitable for the needs of consumers, competitive, and the production and sales are right. Correct production and marketing is the bridge to realize the design purpose of daily-use ceramics. It is the foundation of enterprise's survival and development. Due to different countries, different nationalities, different production levels and different lifestyles? Different habits, hobbies and taboos have different understandings and requirements on the shape, pattern, color and supporting structure of products. Therefore, we must conduct market research and market forecast as deeply and accurately as possible, and correctly grasp the market status and development trend.
6. Economy:
Modern daily-use ceramics design should be cheap and fine; It is necessary for enterprises to create economic benefits. However, many domestic ceramic enterprises in China still seldom realize the importance of design and are still in the period of pursuing quantity. As we all know, the best quantity does not mean the best quality, let alone the best economic benefit. If the product design can't keep the world leading level, the price of any product in the world will be lower than that of similar products. In this sense, it can be said that it is a great waste of raw materials, manpower and economy to pursue a certain "stereotyped" product quantity without making efforts in product design.
Generally speaking, the ideological content summarized by ceramic design and manufacturing masters is so little and practical; Modern science; Aesthetics of the times; Originality; Marketability; There are six levels of economy. I believe that through the above description, everyone has an understanding of the meaning of these six terms, so I won't make too many statements here. With so many daily-use ceramic designers, is your design ready to meet the challenges of the times?
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