What kind of promotion strategy does the case behavior of 20 17 Haidilao incident belong to?

1) ultimate service: this belongs to brand marketing, also called label marketing, which is to let everyone remember this brand because of a prominent feature and think of it first when consuming. Haidilao is to make customers remember it by providing the ultimate service.

What are the all-round marketing of Haidilao? | Flower Wan Li Catering Marketing Planning

(2) Opening overseas stores: This is endorsement marketing, also called halo marketing. Haidilao has become a world-famous brand from a domestic brand. Conversely, foreign stores have also brought higher popularity to domestic stores.

(3) Take-away business: As we all know, take-away hot pot is actually very difficult to make, and the effect is not very good after Haidilao's efforts, but after all, catering brands are doing it, and if they don't do it themselves, they will lose many customers. Therefore, the take-away business must be opened, and it can also make a data contribution to the listing of enterprises.

(4) Anecdote sharing: It is generally displayed in the form of event marketing, with the purpose of writing marketing soft articles through events in brand stores, so as to promote brands or products.

(5) Building sub-brands: This belongs to brand marketing in the general direction and sub-brand marketing in the small direction. The purpose is to use the popularity of existing main brands to drive the sales of sub-brands, so as to realize profits quickly.

(6) Listing marketing: This is the best marketing done by Haidilao, which can be compared with brand marketing. It promotes brand awareness through stores, and then drives the sales and channel expansion of hot pot bottom materials through popularity, and finally uses the supply chain to go public.

(7) Strict hygiene control: This belongs to trust marketing, which, like McDonald's and KFC, deeply cultivates trust and vigorously publicizes through the media to avoid the devastating impact of public health events on the brand.

(8) Cross-industry cooperation: This belongs to horizontal alliance marketing, that is, cooperating with some big brands in the upstream supply chain of products, using their own popularity to endorse Haidilao, and diverting their existing customers to Haidilao.

Haidilao has done so much marketing, in fact, there are only two core marketing strategies: brand marketing with service as the label and listing marketing with supply chain as the starting point. Why are so many brands learning Haidilao, but so far no brand has surpassed Haidilao? It is because many businesses or brands have been "marketed" by Haidilao, thinking that it is just good service. Do you know that service is just the "coat" of its brand marketing?