How to highlight the theme in poster design? [Opening a Shop] How to design a poster to be more attractive?

How to highlight the theme of the poster? Since ancient times, there is no art without individuality. Numerous artists constantly pursue the individualization of art, which makes them make great progress in artistic attainments, and at the same time promotes the diversified development and prosperity of art itself. The personality of poster design is mainly reflected in unique design, fresh creativity, unique plane composition and color composition techniques. For example, Mr. Hong Hao is good at combining China's cultural and visual elements with his own design ideas, and applying them flexibly in design, so his works will reflect a strong China humanistic atmosphere. As a popular propaganda method, poster design must have considerable attraction and artistic appeal, and poster design is an art of information transmission. Strong visual effects are formed by factors such as images, colors, composition and sense of form. The theme should have a strong visual center and elements such as novelty, simplicity and unique design style. Posters are often used in cultural performances, sports meetings, story meetings, exhibitions, commercial promotion, festival promotion, cinema promotion and so on. The general requirement of poster design is to make people clear at a glance and highlight the theme. For example, XX activities, commodity discounts, etc., and then summarize the main contents such as time and place. The exquisite illustrations and layout of posters are usually the main ways to attract attention. In fact, poster design is informative, with abstract and concrete theme elements: (1) The poster's propaganda theme is distinct, and the graphic language should be combined with the theme. Every poster always has a specific content and theme, and it must not be expressed at will. We should analyze rationally, choose the appropriate starting point, and creatively display the theme with unique visual elements. (2) The strong visual impact advertising effect is closely related to whether the work itself can attract the attention of viewers. Posters are usually placed outdoors, and a poster work with strong visual impact will make people stop and pay attention to the content patiently, thus leaving a deep impression and endless aftertaste. In graphic design, there are many ways to enhance the visual impact of the picture, such as beauty, joy, sweetness, irony, humor, sadness, integrity and even fear. From the formal point of view, there are contradiction space, inversion, misunderstanding, positive and negative, abnormity, isomorphic figure, association, shadow and so on. (3) Graphics can highlight the theme of poster works without text notes, and graphic language pursues the theme with profound connotation with the most concise and effective elements. People can quickly understand the author's intention after seeing the picture. (4) The design is rich in connotation and has certain cultural connotation. Excellent poster works can successfully convey the theme, and only in this way can they communicate with the audience emotionally and spiritually, thus reaching a higher level. Our motherland is an ancient civilization, which is rich in national cultural spirit, and conservative culture and art show infinite aesthetic connotation. Radical painting art is full of verve and ethereal artistic spirit. Folk art works (reflecting folk customs and unique artistic charm) all contain the complex of national culture and become inexhaustible cultural resources for modern design. Designers should pay attention to integrating the brushwork, charm and artistic conception of traditional painting into modern design language, so that the works have great cultural taste and appreciation value. How to design the poster? Can be designed with PS.

Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is to express advertising elements such as images, words, colors, layout and graphics.

Combined with the characteristics of advertising media, the creative design activities or processes of graphic art are carried out on the computer through relevant design software to express the purpose and intention of advertising.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large oil painting stuck on the street wall and hung in the window, attracting the attention of passers-by with its eye-catching picture.

In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the revolution and construction of the Soviet Union and the Spanish Civil War were the peak periods of political poster creation, especially the first 50 years of the 20th century was the golden period of propaganda posters.

How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok and look at the pictures. Every application page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second. So how to design it? The following seven points need more attention in the design process. 1, the theme highlights many posters, and I don't know what to sell at first glance. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are deeply rooted in people's hearts, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you. Promotional posters should clearly state the theme of the event, such as "buy one get one free when you open". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic begins with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to the refreshing blue, and real estate posters are combined with atmospheric residential buildings; Financial funds use gold+gold coins+professionals who symbolize wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward. The service content of each project is very accurate, so people can think of the corresponding project when looking at the pictures, and the explained text makes the poster more vivid. 3. Have a visual project details. Visual project details include not only the process picture of the course in a single page of Taekwondo, but also the course description, main features, project details and autumn remedial classes. After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more suitable. 4. Copywriting is more important than design skills. A good copy can make the whole poster come alive. Some copywriting will trigger actions, some copywriting will tell users how to buy, and some copywriting will hurt users, so that users will want to take action when they see it, and they will feel cheated if they don't buy it. KEEP's classic short story "Self-discipline gives me freedom" and long copy, grasp the key expression and let users get what they see. 5. Endorse a good poster with theme, copy and materials. If there is a corresponding trust endorsement, you can also wear it. For example, "from 200 1" is a kind of trust endorsement related to the year of starting a business; Focus on the logo field for more than ten years, with more than 800 chain stores nationwide, with an annual sales volume of 6,543.8+0,000 copies. These are all good endorsements of trust. Trust endorsement+copywriting expression adds trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the so-called beauty, which is called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 65,438+000 people with one click, which will soon reach thousands directly. But how many people can open the poster? Do you know how many people are interested after opening it? If they are interested in scanning the code, but forget to download the original image and cannot scan it for a long time, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code to see the details without downloading. 7. With the development of science and technology, the threshold of poster design is getting lower and lower. Many of them are not professional poster designers, but they can also successfully make them through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, Picture Itch, Picture Monster and so on. But some apps don't buy members, and there will be watermarks. Attention should be paid to this point, because pictures spread on the Internet are the signboard of shops, and a poster with watermark or unclear pictures will also lower the level of shops. If you want to make a lot of posters every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermark-free posters. Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.