What is short video generation operation? What should I pay attention to?

First of all, understand what is Tik Tok institutional operation. Tik Tok blue V operation means that the operating cost of a professional company to help you run the Enterprise is much more cost-effective than advertising and finding someone to shoot it yourself. The operation is responsible for your new number registration, copy planning, model arrangement, video uploading and reply to fan comments.

What should enterprises do? What an enterprise needs to do is to manage orders and deliver goods, which seems simple, and there are many details about the agency operation. Let's talk about this problem in detail and find out what we need to pay attention to when looking for Tik Tok agent operation company.

Step one. Planning direction. Meeting with customers, communicating, docking, analyzing the market, brainstorming and ideological collision, and determining the tonality and direction of the whole enterprise number are a process for both parties to run in. Customers need to introduce the historical evolution of the brand and the description of the products to the operation team in detail. After all, customers are experts in products. The operation will make an operation plan according to the brand and product, and plan the direction of content production. Then determine the actors, create scripts, etc. In this case, the direction of operation in the next three months will be there. This step is very critical.

Step two. Brands are on the rise. The first fans who become accounts are seed customers. At the beginning of each month, the operation plan of the month is usually released, and customers can make suggestions in time, and the company will make fine adjustments according to the feedback. However, what needs to be emphasized here is that the average company will control more than 90% of the content and creativity, and will not accept the drastic adjustment and modification by customers, because we know the key points of each stage, and some of them have signed contracts for substandard performance and proportional refund, and they must be responsible for the results. Therefore, if customers don't accept this, they won't talk about it. The specific work includes five videos: powder absorption, account setting, account quality score optimization, multi-platform differentiation and promotion.

Step three. Product realization. The purpose of this stage is very clear, that is, to transport goods through Tik Tok. In video production, we will do some commercial implants, create a product use environment in the video, and do some topic videos. At the same time, open cash channels, such as commodity windows, card functions, website links, etc.

Step four. Double the performance. There are two working directions at this stage. The first is to optimize the realization channel, that is, to improve the conversion rate of our entire Tik Tok link through data analysis. For example, we can get the video playback, the number of clicks in the window, the number of clicks on products, the number of transactions, and so on. From the future data of a video, each piece of data can be optimized accordingly. As I said just now, low playback volume means that the video content is not well done and the playback volume is high. A small number of window clicks indicates that the fans attracted are not accurate enough. A high number of window clicks and a small number of product clicks indicate that there is something wrong with the main picture or window layout of our product baby, or the product does not match the needs of fans. For example, if you make a razor, no matter how many teenage fans you attract, she won't buy it. The second direction is to expand the coverage of accounts and get more traffic and fans. This sounds contradictory to the above statement, but the conversion rate is always funnel-shaped. The larger the diameter of the funnel above us, the conversion rate will remain unchanged, but it will definitely increase. By expanding the number of fans and optimizing the conversion rate, we can double the performance.

In view of these two points, we will do some Tik Tok topics at the video planning meeting, launch live broadcasts, make a set of event planning in combination with your offline or other platform activity policies, and cooperate with the official promotion of Tik Tok to further stir the video and get more traffic and conversion.

With so many details of agency operation mentioned above, I think everyone has understood how to do it by themselves and find a professional agency operation company. The latter will certainly benefit more. Some people may worry about the effect. The effect itself depends on the product. This product is unique and beautiful. Needless to say, the sales volume is definitely ok. The exposure of the content is also related to the Tik Tok push mechanism, but there are corresponding guaranteed exposure and guaranteed fans, so you don't have to worry too much. The cost is relatively lower than that of advertisements and exhibitions, and it is worth a try. Tik Tok operation can increase your exposure and accurate fans, and these fans are likely to become your customers and increase their early trust, so it is very necessary to operate in Tik Tok, if you don't want to share your career? Spread it out? Where is the customer? Tik Tok's operation is not difficult, and it is difficult to plan the content, so don't trust any materials, courses and materials that he may not have seen himself. Those courses were just to trick you into the past, and finally the deal was made.

Everyone and every product is a super IP. Today's Tik Tok is similar to yesterday's Taobao. It is very important to seize this opportunity.