What are the characteristics of TV advertising slogans?

Comprehensive collection of TV advertising slogans

Simple and concise Advertising slogans should focus on the key points and be concise and to the point. If it is not brief, it will be difficult to repeat, remember and spread. There are not many requirements for the form of advertising slogans. It can be a single sentence or a couplet.

Clear and easy to understand. Advertising text must be clear, simple, easy to read, use simple words, conform to the trend, and the content is not too abstract, so that people with ordinary education can accept it. Advertising slogans should use words and expressions that are familiar to the appeal target, so that the sentences are smooth and semantically clear. Avoid new words, new words, professional vocabulary, uncommon words, and words that are prone to ambiguity. gt; gt; gt; More TV topics are catchy

Advertising slogans should be smooth and catchy, with appropriate emphasis on pronunciation, intonation, phonological matching, etc., so that they can be readable and capture the audience's attention. Eyeballs and hearts of the audience. I: Novel, unique, and interesting

We must choose the slogan that best provides people with the most information and work hard on new words. Such as new products or new uses, new designs, new styles of old products, etc. The form of expression of advertising slogans should be unique, and the sentence structure and expression method should be original. Plagiarism should be avoided. Appropriate aphorisms, puns, catchphrases, etc. should be included to cater to the curiosity and imitation of the audience and arouse the excitement in the soul. .

The above is a detailed summary of the characteristics of TV advertising slogans. I hope it will be helpful to you in searching for information.