How to write the summary of Douyin live broadcast

Douyin live broadcast copywriting is a carefully designed live broadcast language to help anchors better activate the atmosphere in the live broadcast room and increase the popularity of the live broadcast room.

For many novice anchors, because they have no experience, they don’t know what to say during the live broadcast, and it is easy for them to get cold feet. At this time, the role of Douyin live broadcast copywriting is very important.

So, how should Douyin live broadcast copy be designed?

Douyin live broadcast copy can be roughly divided into 4 categories: welcome, thank you, warm-up, and promotional copy. If you are doing live streaming to bring goods, there is also copywriting to bring goods.

Let’s take a closer look at how to design these copies.

Douyin live broadcast welcome copy

In live broadcast, the user’s first impression is very important.

If you can design an attractive live broadcast welcome copy, you can retain more users!

The welcome copy is mainly concentrated in the opening of the live broadcast. When officially entering the live broadcast theme, everyone first needs to welcome the users who come to watch their live broadcast.

Examples of copywriting:

1. Hello, everyone, welcome to my live broadcast room. If you like the anchor, you can click and follow first~

< p>2. Welcome friends to my live broadcast room. The anchor is new to live broadcasting, please bear with me~

3. Welcome all handsome guys and beauties to my live broadcast room. Please follow the anchor. If you get lost, share if you disagree!

Douyin live broadcast thank you copy

Maintaining a grateful heart can help the anchor establish a more vivid and distinctive image.

Whether a new person enters the live broadcast room or someone gives you a gift, the anchor must express his gratitude!

Examples of copywriting:

1 . Welcome new friends, thank you all for coming to watch my live broadcast!

2. Thank you to my friend XXX for the gift! Thank you very much! (You can thank me directly by name!)

3. Thank you XX for your attention. Friends who have not followed me yet, click above to follow. The anchor will bring you wonderful live broadcast content every day!

Douyin live broadcast warm-up copy

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Anchors must always pay attention to user dynamics and the number of people online during live broadcasts. When the popularity of live broadcasts declines, use live broadcast warm-up techniques to re-mobilize the activity in the live broadcast room.

Usually live broadcast warm-ups will be carried out together with live broadcast activities. The following are specific examples of copywriting:

1. Where are my friends? Reply 111 and let me see you. !The anchor will start the lottery soon!

2. The following is the part that everyone is most looking forward to! We will start the lottery soon, follow me, reply 666, take a screenshot of the first friend, our The assistant will send you a private message, and today’s big gift package is yours!

The above is how to write Douyin live broadcast copy. These live broadcast sample texts can be directly applied in detail. More about Douyin copywriting For information, please pay attention to other related articles of Script House!