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Full-time sales slogan
Recently, the situation of the property market has changed, but at the same time, the state's regulatory policies should also be changed. What has changed is people's inner restlessness. What has changed is that the hearts of market participants are not calm. They are anxious to see that the traditional golden nine silver ten may become a bubble again. Therefore, whenever favorable policies are released, they will be spread and exaggerated at lightning speed. The aim is to sell more houses. That's understandable.
Looking back, supervision is rock solid and will never be shaken by external impulses. This is the bottom line, attitude and dignity.
Is "Golden September and Silver 10" still coming?
The environment in which developers live determines that they must rely on themselves. Because credit, trust and bond issuance have been severely tightened, financing channels through the outside world have been blocked. Only by selling a house can you quickly withdraw funds, which is the most direct and effective. However, buyers are becoming more and more rational now. If property buyers like to follow suit and grab houses, they are really calm when the market is cold, so it is necessary to wait and see. How to break the strong wait-and-see atmosphere, developers have tried everything.
Many housing enterprises offer fancy marketing strategies such as "all-staff marketing", "price reduction promotion" and "special room". Nevertheless, the transaction report of new commercial housing in 35 cities in China in the first half of September 2019 shows that the transaction area of new commercial housing in 35 typical cities decreased by 7% in the first half of September compared with the first half of August, down by 7% year-on-year. In other words, most cities did not have the expected "golden nine silver ten".
In addition, the data shows that in the 38th week of 20 19 (201September16-September 22nd), the average price of the second-hand housing market in Baicheng was 1506 1 yuan/square meter, down 0./kloc-0 from last week. Of course, the decline in house prices is caused by the overall improvement. If the price can be exchanged for quantity, it will be a good thing, but it remains to be seen whether the goal can be achieved in the future.
But in any case, the color of gold, nine silvers and ten silvers is not good enough to have higher expectations, and this will become the new normal of the new era.
Therefore, developers feel that they have never been so sad. In fact, it's hard not only for them, but also for everyone. In contrast, the developer's difficulties are nothing at all, so if you can make a profit to the buyer at a sincere price, you can get your own big deal.
However, if we hope for deregulation, I'm afraid it will fail, and it will also delay the good opportunity. "Firmly promoting the rational return of the property market to" housing and not speculating "indicates that the self-realization cycle of the rigid expectation of housing price increase in China is being broken, and the expected" golden September, silver and ten "probability of the property market will not come.
What is the impact of the adjustment of interest rate reduction policy?
At present, the internal and external environment is complex and needs to be considered from the overall situation. Reducing RRR and interest rates has become the lifeline of many people, hoping to achieve good expectations with the help of such policies. In my opinion, there are some favorable policies, whether subjective or objective, which have the possibility of real estate benefiting the economy. However, if we regard this as a comprehensive relaxation of regulation or financial policies, it will lead to the flow of funds to real estate, which is a big mistake.
"Firmly promote the rational return of the property market" mentioned that in order to promote economic growth, a number of banks recently announced interest rate cuts and launched quantitative easing monetary policy. These macro-financial policy adjustments have many impacts on the global real estate market, which requires a comprehensive and in-depth evaluation. The positioning of "housing and not speculating" has been deeply rooted in the hearts of the people. Whether it is to guard against major financial risks or to promote the high-quality development of China's economy, participants in the real estate market need to be rational enough to effectively maintain the stable and healthy operation of the real estate market.
Should buyers buy a house?
Whether it is blatant price reduction, sneaky price reduction or sneaky discount, in short, it reduces the cost of buying a house and brings you closer to buying a house, which is a good thing for many people who just need it. Now is the best time for developers to exchange price for quantity. Whoever can get the buyer's approval in price reduction will take the initiative in the market. If you just want to buy a house, you may wish to consider it while the price is right, but don't be confused by the so-called Japanese CD. At this point, developers should be more anxious than you. Needless to say, as for real estate speculators, it has long been out of date, and even short-term profits do not mean that they can have the last laugh.
Firmly promoting the rational return of the property market to "live and live, not speculate" speaks the voice of buyers, saying that there is a tenacious "narcissism" consciousness in asset investment, especially in the property market. In the past, there were irrational and rigid expectations of rising house prices in China, but when macro-financial policies were introduced, there were always a large number of market participants who understood them unilaterally from the perspective of "buying a house". In view of this, we should focus on the "narcissism" of the property market and keep a high degree of vigilance to prevent the formation of a herd effect.
It is understandable that finding a house is beneficial to your own opportunities or space, but buyers should also keep their eyes open and stop blindly acting as the driving force for rising house prices. If you need it, you can buy it. If you don't need it, you can take your time. Don't be led by the seller.
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