5 sample essays on store celebration activity plans

#planning# Introduction In order to ensure that things or work are carried out at a high starting point, with high quality and at a high level, it is often necessary to formulate a thorough plan in advance. The plan is to solve a problem or a project, and the details of a subject process. The following is a sample store celebration activity plan compiled by kao.com, welcome to read!

1. Store celebration activity plan sample

1. Activity theme

"Love marks the X anniversary, thank you for giving back"

Pharmacy anniversary For celebrations, you can choose to play the emotional card and launch a series of preferential activities and charity activities around the theme of the event. The former is to increase customer flow and increase sales; the latter is to establish a good image of the company among community residents and win customer loyalty.

2. Activity content

(1) Free items

1. Free blood sugar and blood pressure measurements.

2. Any customer who was born on the day of the store anniversary can receive a 66 yuan voucher with a copy of their ID card. The voucher has no restrictions on use conditions and can be deducted in full but no change will be given.

3. In conjunction with nearby community hospitals, customers can go to the hospital for a free physical examination with an invitation letter issued by the pharmacy.

(2) Discount items

1. Discount, you have the final say: During the event, customers who purchase goods in pharmacies can designate a product and enjoy a 12.2% discount, thus Avoid discounted medicines that customers cannot use, but the medicines used by customers are not discounted, so that customers can truly enjoy the benefits.

2. You decide the price: During the event, a commonly used medicine will be launched every day, and customers can specify the price arbitrarily between 1 yuan and 10 yuan.

3. Customers will receive 500 yuan in electronic coins as long as they enter the store, which can be used in the health products and medical equipment specials. If you spend 200 yuan or more, you can use electronic coins to redeem 50 yuan, if you spend 300 yuan or more, you can redeem 80 yuan, and if you spend 400 yuan or more, you can redeem 50 yuan in electronic coins. Yuan equals 120 Yuan... The electronic coins are valid for one month, but are only issued during the event.

(3) Public welfare projects

On the day of the store celebration, the pharmacy can set up a small stage at the door, and the pharmacy clerks will perform their own entertainment programs, such as songs and dances, for the lonely elderly people in the community. , skits, etc., and pharmacy members and community residents are invited to participate.

3. Publicity and promotion

1. Distribute DM orders to residents in communities near the pharmacy, and design a practical manual to introduce the prevention of some common simple diseases and life reminders.

2. Post posters and banners in prominent locations in each community to create a store celebration theme.

3. The Publicity Department of public welfare projects cooperates with nearby neighborhood committees.

4. Store arches, POP posters, X display stands, inkjet paintings, hanging flags and other publicity as well as broadcast publicity create a festive atmosphere from visual and auditory aspects.

5. Website promotion.

6. WeChat publicity, the public platform publishes event information, and all employees share it in their circle of friends.

7. SMS promotion.

8. Telephone promotion.

IV. Notes

1. The quantity, placement location, completion time, etc. of each material must be clear and completed strictly in accordance with the time nodes.

2. The personnel division of labor is clear and training is conducted before actual combat.

3. The specific activity process and arrangement should be as detailed as possible, and can be practiced in advance so that problems can be discovered in time.

4. Ensure that the number of products participating in the promotion is sufficient.

5. Effective execution.

2. Sample store celebration activity plan

1. Purpose of the activity

To celebrate the 13th anniversary of the establishment of xxx Hotel Development Co., Ltd., establish a new image of a citizen enterprise, and improve xxx hotel's reputation, and take this opportunity to give back to new and old friends, hotel celebration activity plan.

/p>

May 18, 20xx - June 18, 20xx

IV. Specific content of the event

Activity 1: Big gift for zero consumption

Single table consumption:

1) If you spend more than 100 yuan, you will receive: 38 yuan dining voucher, 20 yuan room voucher, and a pair of citizen VIP playing cards;

2) , when you spend more than 300 yuan, you will get: 48 yuan dining vouchers, 20 yuan room coupons, and a pair of VIP playing cards;

3), when you spend more than 500 yuan, you will get: 48 yuan dining vouchers, 20 yuan Guest room voucher, one exquisite citizen parasol, one pair of citizen VIP playing cards;

4) If you spend more than 800 yuan, you will receive: 68 yuan dining voucher, 20 yuan guest room voucher, one exquisite citizen parasol, and one VIP VIP card One deck of playing cards.

Activity 2: Citizen’s Garden, Banquet Paradise (Food for Citizens, Fun for Citizens)

1. Restaurant wedding banquets, housewarming banquets, birthday banquets, and full moon banquets

1) If the banquet reaches 10 tables, you will get: 300 yuan voucher.

2) If the banquet reaches 20 tables, you will receive: 600 yuan voucher.

3) If the banquet reaches 30 tables, you will receive: 900 yuan voucher.

2. Join forces with three major beverage suppliers to celebrate store celebrations and treat guests equally (providing supermarket-priced liquor, beer, and beverages)

1) Kouzijiao: Erxingkouzi Buy one at Jiaojiao and Sanxingkouzijiao and get a 2-liter drink for free.

2), Guan Gongfang: Buy one of the six-year Guan Gongfang and the premium Guan Gongfang and get a free 2-liter drink (Pepsi or Sprite).

3), Yellow Crane Tower: Buy one of the two-star Yellow Crane Tower and the three-star Yellow Crane Tower and get a free 2.5-liter drink. The planning plan is "Hotel Celebration Activity Plan".

Activity 3: Room Discount

1). Every guest staying in our hotel will receive a 20 yuan restaurant coupon and a pair of VIP poker cards.

2) The chess room offers a special discount of 10 yuan/hour, with a cap of 100 yuan.

3) Special price for a single room on the fourth floor is 70 yuan/room.

Activity 4: Suiyuan and the garden join hands to celebrate the anniversary and give true love

1). During the period from May 18th to June 18th, at Suiyuan Hall If you spend over 500 yuan, you will receive 48 yuan (and so on) and two 20 yuan vouchers for each guest room at the Huayuan Branch.

2) All guests who spend money at Suiyuan Club will receive a pair of VIP playing cards for each table.

Activity 5: Citizen Public Welfare Lecture

☆In order to better serve citizen VIP customers, top domestic masters will be specially invited to come to our store to give lectures and provide services to citizen members. Provide courses of interest to everyone.

A. Teacher Si Bada Shao teaches "Charming Women" to Teacher Xiang;

B. Haitang Traditional Chinese Medicine Beauty Teacher teaches "Traditional Chinese Medicine Beauty Knowledge";

C. Other courses are to be determined, such as: Confucian education, Three Character Classic, Yi Jing, etc.

3. Sample store celebration activity plan

1. Foreword

China’s hard-working people have gradually developed their own food culture through thousands of years of exploration and development. Cantonese, Shandong, Hunan, Sichuan and other major cuisines with different styles have been formed, as well as specialty snacks with local flavor. Shandong cuisine is the largest cuisine in northern China. It has a long history and wide influence. It is an important part of Chinese food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp and tender taste, unique flavor and exquisite preparation. While Sichuan and Cantonese cuisines are moving northward and Northeastern specialties are flocking to China, Shandong cuisine is subtle and restrained. At this time, xxx fish restaurant stood out in the market competition and became one of the representatives of the new Shandong cuisine.

Today’s catering industry, the development trend can be summarized as follows: very rapid development, continuous expansion of scale, and continuous prosperity of the market. However, prosperity also means intensified competition. Every day, some catering shops fall down and more restaurants stand up, but there are always a few that gain a firm foothold and continue to grow and develop in the waves. In recent years, as a representative of new Shandong cuisine, Weishan Lake Fish Restaurant has been at the forefront of the catering industry, and its "xxx Whole Fish Banquet" has become a well-known signature.

2. Market/Enterprise Analysis

Jinan’s catering market also has fierce competition. There are many self-produced hotels and hotels, as well as foreign cuisines such as Tan Yutou, Hot Pot City, Chain franchise stores such as Jiang Zai Ya and Shao Hungry Zai are all distributed in Jinan, competing for Jinan's limited catering resources and impacting the taste and vision of diners.

To be successful, a hotel must meet the following basic conditions:

1. Have its own characteristics.

2. Comprehensive (quality) management.

3. Sufficient market operating funds.

4. Innovation and continuous innovation. These conditions are indispensable, otherwise, it will be just like a flash in the pan. This is also the reason why many hotels and restaurants opened and disappeared quickly.

In the past five or six years, the company has shown its talents in the catering industry through its own reproduction, management output, and brand output. At the same time, it has continuously accumulated strong management, technology, and capital. As a representative of southwestern Shandong, the "xxx whole fish feast" can not only see the precision and delicacy of traditional Shandong cuisine, but also the luxury and nobility of Confucian cuisine, and even feel the freshness and grace of Weishan Lake.

3. Marketing Planning

The purpose of catering services is to satisfy customers. Only when customers are satisfied can the hotel make profits; to provide high-quality services, it is inseparable from internal employees of the company. efforts; the success of internal employee marketing is based on comprehensive (quality) management, effective incentive mechanisms and a good corporate culture atmosphere.

This coincides with the eleventh store anniversary and the arrival of Christmas. Taking this opportunity, we combine customer satisfaction marketing, internal employee marketing and cultural marketing as the focus of this store celebration activity. Take five stores in Jinan City as an example:

1. The purpose of this store celebration: to increase the company’s brand influence, enhance the company’s visibility and reputation; enhance the company’s image, increase its competitiveness; strengthen the company’s Employees' corporate loyalty and centripetal force; improve the service awareness and work enthusiasm of all employees; demonstrate the company's cultural heritage and further enhance the corporate culture of the group company; increase the company's sales and increase profits; lay a good foundation for better development in 20XX.

2. This store celebration event will be held from December 13th to 22nd, 20XX, totaling 10 days. (Christmas planning can be done together with store celebrations to eliminate date gaps.)

3. Location: Five stores in Jinan City

4. Participants: All employees of the company, come Dining customers, etc.

5. Marketing themes: customer satisfaction, employee satisfaction, management improvement, cultural innovation

6. Specific program planning

(1) sp Plan

(1) "Service with a smile". During the store celebration, all employees will serve with a smile, be attentive and patient, so that customers can come with pleasure and return with satisfaction, thereby improving customers' perceived consumption value.

The plan is as follows:

Each store will hold a mobilization meeting before December 12th; from the 13th to the 22nd, a "service competition" will be held among the waiters, and a special section will be set up in the lobby. The "Service Star of the Day" will be selected on a daily basis and a material award will be given;

(2) Special Offer

① A special dish will be launched every day, and there will be no duplicates every day.

② Some dishes will be added to the dishes ordered by the customer. If the current purchase exceeds 100 yuan, 2 additional dishes of cold dishes will be given; if the purchase exceeds 200 yuan, 4 dishes of cold dishes will be given as a bonus;

③ Discounts are a magic weapon to quickly increase sales. It is recommended that appropriate discounts be used to stimulate consumption.

(3) Gifts and lucky draws. There are plans to distribute company anniversary souvenirs and small gifts to enhance the sense of intimacy with guests and expand publicity. The company uniformly prints some store anniversary souvenirs that are small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc. with the store anniversary logo, and distribute them by table.

Lottery plan: Theme - "Taste the whole fish feast, win big prizes, visit Weishan Lake"

During the store celebration period from the 13th to the 22nd, any purchase of 150 or more on that day All customers with RMB 100 and above can participate. There are 2 first prizes for each store, and the reward is a "One-day trip to Weishan Lake". The company organizes it uniformly, and the winning customers have free food, accommodation, and travel; 11 second prizes, a store celebration red envelope and 100 yuan in cash; third prize Prizes will be awarded to 100 people, one store celebration red envelope and 5 yuan in cash.

IV. Internal Marketing Plan

Internal marketing is a management strategy. The core is to develop employees’ customer awareness. Before introducing products and services to the external market, first educate internal employees Do marketing. This requires two-way communication between employees and employees, employees and the company, sharing of information, and the use of effective incentives.

1. Strengthen warmth management within all employees, requiring every employee to treat other employees they face as their own customers and serve them like customers. And in future work, internal employee marketing will be fixed.

2. Essay competition.

Internal staff essay writing: "My choice - xxx fish house"

Requirements:

(1) The theme revolves around what happened in the Weishan Lake Fish House Things can be work experiences, feelings, opinions, messages, etc.

(2) No restriction on genre. Prose, essay, narrative, argumentative essay, and poetry are all acceptable.

(3) The deadline is December 20.

We hope that all employees will actively contribute. This essay competition will award 1 first prize winner with a bonus of 200 yuan; 2 second prize winners with a bonus of 100 yuan; 5 third prize winners with a bonus of 50 yuan. and conduct centralized exhibitions.

3. Cost saving competition.

Through a series of activities, we will re-educate internal employees and improve their enthusiasm.

5. Product Marketing Plan

1. While promoting traditional catering, we will also promote couple packages, business packages, family packages, filial piety packages, etc. For example: Couple packages can be launched at 18 yuan, 28 yuan, 38 yuan, 48 yuan, etc.

2. Green family banquet. With the improvement of living standards, people's diet is not only for food and clothing, but also for eating "green" and "healthy". The launch of green family banquet will undoubtedly be favored by consumers. In terms of the use of raw materials, we strongly promote fresh and green foods; in terms of cooking methods, we combine them with modern consumer trends to make the dishes flavorful and nutritious; in the recipes for family banquets, we pay attention to the nutritional combination of dishes, balance the diet, and satisfy people's health. Require. Highly recommended for Kitchen Department launch.

3. Autumn and winter are a good time for nourishment, and it is recommended to introduce high-end nutritious and nourishing dishes.

6. Cultural Marketing Plan

1. Take advantage of the store’s xx anniversary to promote the company’s corporate culture to consumers and enhance the company’s influence among target consumers.

The plan is as follows: During the store celebrations from the 13th to the 22nd, a large publicity board will be set up on which to post the company’s spiritual slogan, Weishan Lake scenery pictures, the production process of the fish banquet, pictures and information of each branch company, the company Messages from employees, etc., make customers regard "eating" as a kind of enjoyment, making them happy and forget to return.

2. The atmosphere of the store, including lighting, sound, posters, pop, etc.

7. Store celebration site layout

1. Media used:

Hydrogen balloons, banners, company mascots, large promotional posters, leaflets, display boards, pop (Various posters), hostesses, souvenirs, etc.

2. Appearance of the Qingshi Hotel:

Hydrogen balloons are fluttering in the air with banners; the mascot warmly greets you Waves; large banners with the eye-catching slogan "XX Anniversary Store Celebration" and preferential items are displayed outside the building, as well as banners congratulating suppliers' units; a high-precision spray-painted store anniversary notice board is set up at the entrance; the etiquette lady distributes company store anniversary souvenirs; the overall presentation A jubilant atmosphere. Create a simple and tasteful festive atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

3. In-store scenery:

The waiters are neatly dressed, smiling and enthusiastic; the service at the front desk is meticulous and patient; the ground is light enough to recognize people; the tables and chairs are spotless; various company promotions Information can be browsed easily; the lighting is bright and soft; the music is like mountains and flowing water; the green bonsai is pleasing to the eye; customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After your meal, you can also participate in a lottery and receive souvenirs.

Let customers enjoy the first-class service of xxx fish restaurant from beginning to end and leave beautiful memories.

8. Effect Analysis

1. Publicity and momentum, five stores jointly celebrate the store with great momentum, giving consumers a strong sense of memory, causing good word-of-mouth publicity, and increasing the company's visibility and reputation.

2. The interior and exterior designs are full of humane touch and the service is considerate, which can enhance the loyalty of target consumers to the company.

3. Through service competitions, essay competitions, and cost-saving competitions, the company's employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase the company’s turnover through promotions.

5. This event is large-scale and relatively low-cost, which can achieve twice the result with half the effort and create a big sensation.

4. Sample store celebration activity plan

1. Theme activities

1. Theme: Passion begins here

2. Activity time: xx month 15-31, 20xx

3. Content: If you purchase over 100 yuan, you will receive a free seasonal fresh product (worth about 5 yuan) for 1 yuan as a gift of love. You will not participate in group purchases. The leaflet is small Tickets can only be sent twice.

4. Gift options: eggs, apples, live fish, fresh meat, rice dumplings, toast bread, milk.

5. Gift implementation department: fresh food

6. Division of labor:

1) Plan the preparation of gifts and the decoration of the gift site based on the fresh food negotiation results and site preparation.

2) The tally team provides 3 personnel every day to assist the main station in sending and displaying gifts.

3) The main station will distribute the gifts in equal proportions every day according to the amount of gifts to ensure that the number of gifts is synchronized with the activity period.

7. Publicity: On-site: production and arrangement of hanging flags with "activity content".

External: store celebration special issue, community auxiliary publicity and other means.

8. Scenario analysis: Through such activities, on the one hand, it can increase popularity, increase the unit price within the limited number of visitors, and ultimately increase sales.

2. Image activities

1. Theme: Continued

2. Publicity and promotion:

1) Main entrance of the supermarket , use clear slogans to remind you!

2) Store celebration DMs, posters, fresh food morning market posters and other supermarket publicity channels constantly remind customers and establish the image of the company.

3. Scenario analysis: Based on the implementation after last year’s store celebration, we will use broadcasting, banners and other publicity methods to more intensively improve the price image of Jiayou Supermarket, in the spirit of "plain and credible" "Price" service tenet, truly safeguarding the price integrity of Jiayou Supermarket;

3. Key categories, promotional activities

Health products:

1. Theme: Trade-in old for new

2. Content: When purchasing any health product in this supermarket, you can exchange the cashier receipt and the outer packaging (or old packaging) of the product for 3 yuan in cash.

3. Division of labor:

1) Tally: Negotiate with each supplier participating in the event and request that the cost of returning or replacing the old packaging of the goods be shared by the supplier;

2) Planning:

a. Publicity: In addition to the above publicity methods, newspapers and periodicals are also included;

b. Prepare a conspicuous exchange venue and layout;

c. Provision of ledger forms;

d. Settlement of expenses after the event;

3) Front office: implementation of on-site exchange work; daily ledger Registration;

4. Scenario analysis: Health products are an important part of supermarket sales. It’s the Spring Festival, and it’s a world of health products, so the above activities are launched for this category. Key points for success: Strive to include top-notch best-selling products in the event.

Home appliances:

1. Theme: Operation "Electric Shock"

2. Event time: xx month 15th - 31st

3. Content: Special offers on all home appliances, and coordinate with suppliers to win gifts related to various commodities. Attract people through the atmosphere of the home appliance area of ??the store and the display of gifts.

4. Division of labor:

1) Tally group: Negotiate with suppliers, prepare profit-sharing promotions and gifts.

2) Planning: Decoration of home appliance area , highlighting the promotional atmosphere!

IV. Special offer

(1) Store celebration price merchandise

1. Theme: Carry out price reduction to the end

2. Event time: xx month 15th - 31st

3. Quantity: about 300 pieces

4. Division of labor:

1) Negotiation and preparation of each tally group Special offer list, ratio: 3:6:7 (fresh food, food, department stores). (Guideline: the product is in season, and the price must be shocking). (Tip: Prepare a batch of unique advantages as dm products, the quantity is 80 pieces, the proportion of dm in each method is determined according to the price advantage)

2) Planning: dm typesetting and production work; store celebration price logo design and production;

5. Scenario analysis: The selection of store celebration products is determined according to the current season and consumer consumption trends. Let customers feel that the store celebration is in progress, which is a real benefit.

(2) Daily Surf Price Products

1. Theme: Passionate indulgence, great value feeling

2. One item every day

　3. Division of labor:

1) The tallying team prepares 16 commodities (distribution ratio: 3:6:7). The price scale is absolutely low.

2) Planning: preparation and decoration of surf display area; production of first edition of DM; production of surf product pictorial; changing work every day.

4. I would like to analyze: The main purpose is low price, and the purpose is to reflect the cheapness of the product. Such as oil, cotton mop, rice, eggs, fruits, etc. Through large-scale publicity reminders of cheap sacrificial products, we can attract more popularity and achieve the purpose of store celebration.

5. Sample store celebration activity plan

1. Retail market conditions

The overall retail market is highly competitive, divided among the three major brands: Red Sun, Good Life, and Fidelity. Market, plus some small convenience stores, warehouse stores, etc. constitute the Cangzhou retail market.

Good Life is mainly a convenience store, usually located around communities and schools. With "convenience" as its core concept, it strives to capture market share through continuous network coverage.

Fidelity relies on its good brand effect and unique products to continuously extend its products on the basis of the beauty industry. Fidelity Supermarket's business scope is increasingly extensive, from daily chemicals, culture and sports to furniture.

Red Sun Supermarket is mainly a large warehouse supermarket that mainly attracts customers with the core concepts of "high quality and low price" and "one-stop shopping".

In the past two years, with the good times and the development of Fidelity into warehouse supermarkets, Red Sun’s previous advantages are no longer very obvious. Good quality and low price are not just the patent of Red Sun, so we must Re-search for opportunities and reshape the brand concept to win battles one by one in today's increasingly fierce competition.

2. Red Sun Opportunities

Although Good Times and Fidelity Supermarket have developed rapidly in the past two years, they did not realize or find a path for long-term brand development. It is the shaping of the "brand's long-term benefit point concept".

To put it simply, it is how to allow employees to truly integrate themselves into the company and regard the company as their home while the internal system of the company is constantly improving. Only in this way can the company achieve long-term development. This is also a very important content in the construction of corporate culture.

The theory of evolution tells us that "survival of the fittest", the integration of Cangzhou's retail industry will happen sooner or later. Whoever realizes and finds the company's "brand long-term benefit point concept" first will win the Cangzhou market. Even the entire national market

This year is the third anniversary of Red Sun Supermarket. It can be said that this is a good opportunity. If we can make full use of this opportunity, do a good job in publicity, and do what we should do If we do a good job, then our goal of achieving the leading position in Cangzhou's retail industry is no longer far away. The third anniversary is of course the third birthday of our Red Sun Supermarket. As for the planning of this event, our starting point is also here, using "birthday" to refine and shape Red Sun's "brand long-term benefit point concept". This is the series of activities we derived from "Searching for Sons of the Sun" and the concept of "Sun Family" we finally proposed. This is also the highlight of our planning.

3. Planning ideas

Through the above analysis of problems and opportunities, we determined the overall idea of ????this event.

In order to better highlight the corporate culture of Red Sun, on the occasion of the third anniversary, we will further enhance the corporate visibility and reputation of Red Sun Company, and combine the advantages of integrating multiple communication methods to use the least amount of communication. Effect achieved at cost.

How to retain advantaged consumers, let them continue to buy, and thus become loyal customers of the supermarket is a headache for every business. As competition continues to intensify and escalate, consumers have more choices. We have no way to prevent consumers from choosing, but we can allow consumers to choose themselves.

What to do?

Only by attacking the heart, on the third anniversary of the opening of Red Sun Supermarket, we associate it with three-year-old children, and then we have the idea of ????looking for the "son of the sun" - (the birthday of Red Sun Supermarket) Three-year-old children) activity in Cangzhou City, a large-scale search for three-year-old children whose birthday falls on the same day as Red Sun, using this as a red line to connect Red Sun’s employees, consumers, and Red Sun’s partners, which constitutes a huge The family——"Sun Family". In this family, it is Red Sun Supermarket that connects us. In this big family, we have our own careers, but when we are tired or happy, we will never forget our common home - Red Sun. , as a family, what should we do? Love each other! Together we support this beautiful home.

Through the shaping of this home, consumers, employees and our partners are closely connected, which can effectively improve the visibility and reputation of the company, and more importantly, contribute to the order of Red Sun Development has laid a solid foundation.

Our purpose is not just an activity, but more importantly, the shaping and improvement of the Red Sun spirit.

In order to do this job better, we have also designed a series of activities, such as the "Son of the Sun" birthday party, or more accurately, the "Sun Family" family gathering. Better embody the meaning of Red Sun "enthusiasm, youth, vitality, happiness and contentment"

Coupled with strong product promotion activities and rich literary and artistic promotion activities, the third anniversary celebration of Red Sun will definitely become the entire " A grand festival celebrating the 1st anniversary of the "Sun Family".

The entire planning is organically combined. Each part is an independent section, but also organically combined and interlocked, exerting the effect of 1 1>2.

IV. Purpose of the event

Through this event and with the help of celebration activities, we will comprehensively enhance the corporate image of Red Sun Supermarket and enhance the company's brand awareness and reputation, so as to achieve the purpose of promoting sales. Purpose.

1. Enhance the corporate image

2. Improve the enthusiasm and responsibility of employees within the company

3. Create a strong image through the display inside the store , elegant shopping environment

4. Through promotional activities, achieve the purpose of promoting the enterprise and promoting sales

5. Highlight the joy and grandness of the supermarket's celebration

5. Event location:

Red Sun Supermarket Xinyi Community Store

6. Event time:

May 1-27, 20xx

7. Activity theme:

Love each other and the Red Sun family

8. Activity format:

Integrate promotion, advertising, public relations activities, Various factors such as in-store image design

9. Overall event arrangement

(1) Search for Son of the Sun activities through evening newspapers and TV flyers, and inform Red Sun of its third anniversary store celebration and promotions and other matters.

(2) In-store image design

The overall design is simple and bright, highlighting the joy of the store celebration. The slogan is "Love each other and we are a family" and includes the following visual factors.

1. In-store posters

2. Lanterns

3. Cloth labels

4. Hanging flags

5. Posters

6. Employee roster (posted inside)

(3) Promotion

1. All customers who shop on the store anniversary day can get it A small gift (the small gift should be practical and easy to spread, and should be marked with the words "Red Sun's third anniversary". You can consider small gifts such as keychains or consider activities to collect Red Sun mascots).

2. Literary performance. During the performance, there will be an introduction of Red Sun Enterprise and a prize-winning Q&A. All citizens who answer correctly will receive a gift.

3. Consumers who spend more than 100 yuan in shopping can participate in the lucky wheel and obtain corresponding prizes. The prizes, especially the special prizes, must be attractive in setting.

(4) Promotions of various merchants

(5) Son of the Sun birthday party

Children selected as Sons of the Sun, their parents, outstanding employees of the company, and partners Anyone can participate, and journalists will be invited to conduct follow-up interviews to expand the influence of the event.

After the event, a certificate will be issued to the Son of the Sun. With the certificate, you can enjoy the shopping discounts of Red Sun Supermarket all year round (The Son of the Sun can serve as the image ambassador of Red Sun and attract the public through long-term attention to the image ambassador. Concern about the red sun).

10. Activity process

(Including, newspaper and advertising design, store decoration, main color, posters, hanging flags, event arrangements and other specific contents are attached separately).

11. Effect evaluation

1. Create a festive and comfortable shopping environment for consumers through the layout inside and outside the store.

2. Promote consumers to consume more through promotional activities.

3. Public relations activities further enhance the visibility and reputation of Red Sun and create and enhance sustainable competitiveness for Red Sun.

4. An effect evaluation plan is also provided.