Corporate Culture of Ou Lin Cabinets

Diligent and dedicated, sincere and honest, determined to innovate and pursue perfection.

Diligence and dedication-Olin people treat their work seriously, diligently and reliably, and earnestly perform their duties.

Sincerity and integrity-Orin people exchange sincerity for understanding and cooperation, and win the respect of others with integrity.

Devoted to innovation-continuous innovation, so that the company's products in an invincible position in the competition.

Pursuing perfection-pursuing the excellent quality of products and providing value-added services to customers. Hotel external service-courteous and considerate!

Internal militarized management-strict discipline! The eight-character policy of "new, refined, high, fast, learning, sincere, strong and excellent"

Be prepared-new ideas, new strategies, new mechanisms and new products.

Efficiency-fine, exquisite, exquisite and lean.

Unique-high grade, high quality, high price and high efficiency.

Perfect-quick response, quick action, quick service and quick update.

Learning-self-transcendence, persistence and team learning.

Loyalty-attitude loyalty, habit loyalty and moral loyalty.

Strong-strong willpower, strong cohesion and strong execution.

Outstanding-outstanding, outstanding and insightful. Committed to the research, development and production of residential products, creating modern, environmentally friendly, humanized, intelligent, fashionable and classic kitchen products. Ou Lin will take the European high-end product route and win with high technology and high quality. On the other hand, Ou Lin sink will develop new concept sink products in a more advanced direction, and strive to become a world-famous brand within five years. Ou Lin kitchenware will create more intelligent, humanized and environmentally friendly international high-end products.

The ultimate goal of the enterprise: striving for a world-famous brand.

Sub-goal: Committed to the research and development and production of residential products, creating modern, environmentally friendly, humanized and intelligent fashion classic kitchen products.

Ou Lin pursues the following goals: European style, fashion, high technology and high quality.

The goal pursued by Ou Lin sink is: exquisite and high-end, and strive to build a world-class brand.

Ou Lin kitchenware pursues the goal of intelligence, high-end, environmental protection and humanization.

Based on the outstanding performance of kitchenware products in technology and performance for more than ten years, Ou Lin has introduced many senior designers and management experts from Germany and Italy in batches, set up an international design and research team led by Karl Günter Kost, a senior kitchen expert from Germany, introduced advanced equipment from Germany, Italy, Switzerland, Spain and other countries, and selected high-quality and high-grade green materials for scientific management. Ou Lin, Ou Lin, incorporated every link of production into ISO900 1:2000: 2000 quality management system and ISO14001:2004 environmental management system, and cooperated with Bauhaus University. T (Bauhaus University), China Academy of Sciences, China Fashion Color Association, China Academy of Fine Arts, Tongji University and other domestic and foreign scientific research institutions have carried out exchanges and cooperation, and insisted on humanized, intelligent and international research and development of kitchen utensils, laying a foundation for the scientific and artistic development of kitchens.

At the same time, according to different people's eating habits and ergonomic principles, Ou Lin combines kitchen culture with the latest design concepts in the world to tailor the kitchen products that are most suitable for consumers. Ou Lin smart cabinets, Ou Lin integrated embedded kitchen appliances and Ou Lin health and environmental protection sink have created a "unique kitchen" for you with their exquisite design and manufacturing technology, advanced technological innovation, rigorous production management, excellent operation performance and forward-looking environmental protection concept.

Advocate details, so that each set of kitchen utensils can achieve Excellence in every detail; Pursuing Excellence, we will integrate rigorous and meticulous European craftsmanship and avant-garde fashion design concepts into people's lifestyles. As the pioneer of "1 station service" in the kitchen, Ou Lin makes consumers feel the promise and guarantee of the quality of products and services in Ou Lin before, during and after sale.

After years of unremitting efforts, Ou Lin has won many awards at home and abroad, such as B.I.D. "International Quality Star Award", "Century International Quality Times Award", "European International Quality Gold Star Award", "Red Star Award for China's Innovative Design" and "Top Ten Creative Classic Products Award for 20 Years' Design" of China Industrial Design Association. In 2006, Ou Lin was recognized as "China well-known trademark"; In 2007, Ou Lin Cabinet won the honorary title of "China Famous Brand"; In 2008, Ou Lin cabinets passed the product certification of "China Environmental Label". In recent two years, Ou Lin's appearance at the world's top kitchen and bathroom exhibition K BIS held in Las Vegas and Chicago has accelerated the internationalization of Ou Lin brand.

Ou Lin has thousands of perfect sales and service outlets in 30 provinces, autonomous regions and municipalities directly under the Central Government of China. In terms of engineering projects, we have successively implemented cabinets, kitchen appliances and sinks for more than 600 hardcover real estate projects of more than 80 large real estate companies such as Vanke, Ruian and Jindi. Millions of families in 220 cities in more than 60 countries and regions, including the United States, German, Japanese, Russian, Australian, Middle East and Singaporean, like Ou Lin.

Create value and realize dreams. Every innovation and breakthrough technology in Ou Lin not only brings tangible value to users, but also brings the kitchen culture and high-quality artistic life which are welcomed by the world to China families, creating an international kitchen art world. Looking forward to the future, Ou Lin is entering a new round of development fast lane facing the world with a brand-new concept and vision.

The modernized and internationalized Ou Lin Industrial Park was put into use at the end of 2005, and the second phase industrial park covering an area of more than 6,543,800 square meters is being actively prepared. A world-class Ou Lin Kitchen Research Institute will be established in the newly established industrial park, and many foreign experts will provide technical guidance in the company for a long time. Ou Lin will also become one of the frontiers of kitchen culture research in China and the world.

At the same time, the company will set up R&D center, marketing center, education and training center, product testing center and other institutions with reference to the most advanced centralized management mode abroad, and carefully combine reasonable and effective scientific management with humanized service to provide a solid foundation and reliable guarantee for the realization of corporate strategic objectives.

Ou Lin will be the mainstream of Ou Lin products, and the company will continue to follow the route of European style and high-end products, and win with high technology and high quality. Ou Lin's sink and cabinet products will develop new concept products in a more advanced direction. Details see the spirit, and the essence of the brand is also in the details. Ou Lin, a dynamic brand, successfully combines the rigorous and steady style of the Germanic nation with the spirit of Ou Lin's pursuit of Excellence, and is a brand that can care for consumers for a long time! 20 13 cabinet market has entered the era of low profit. With the rising prices of raw materials in the upper reaches of the cabinet industry, the upgrading of industry standards, high labor costs, fierce competition in the industry and the increasingly mature consumption concept of consumers. How to increase sales in the era of meager profit, so as to expand the production scale of enterprises and increase the efficiency of enterprises has become the core concern of many cabinet enterprises.

There are two suggestions on how to solve such a difficult problem:

1. Establish and improve a benign cabinet marketing channel.

Although China's cabinet industry started late and its marketing methods are not mature enough, it does not affect the cabinet industry to become one of the profiteering industries and develop rapidly. Now the cabinet industry is becoming more and more mature. What should the cabinet enterprises do in the era of meager profit and how to obtain new growth and development? We can establish and improve the benign marketing channels of cabinets, pay attention to the integrated service system of cabinets before, during and after sale, and influence customers' consumption orientation by building their own brand awareness and customer satisfaction. In addition to the previous stores, self-operated stores and franchise agents, the experience hall and online marketing have also benefited cabinet enterprises. According to reports, online sales account for a large proportion of the total turnover, which is another marketing channel for the survival and development of cabinet enterprises.

2. Cabinet enterprises take the road of differentiated brands.

China cabinet industry is still in the stage of uneconomical scale development. The proportion of independent brands of enterprises is low, and most products take the low-end route. The profit of a single product is very low, and the comprehensive costs of wood and labor are rising, which leads to enterprises generally on the verge of meager profit. In this regard, cabinet manufacturers said that abandoning the labor-intensive development idea of relying solely on cost advantage and building a brand road with unique advantages will be the key to improve the profit rate of cabinet enterprises in the future.