Something happened in Jianghuai Yue Bin.

On June 65438+1October 65438+July, 2007, JAC broke the ice again and got the automobile permit. This birth certificate makes JAC the "last" automobile company to enter the automobile field at present. While congratulating JAC inside and outside the industry, people can't help worrying that the competition in the automobile market is so cruel, and the price war, product war and advertising war are filled with smoke. Does JAC have a chance to compete now? Is JAC's large-scale strategic adjustment based on a rational analysis of the current situation of China's automobile industry and another extension of the concept of "counter-cyclical operation"?

"Assess the situation and get to the point" is a kind of great wisdom and self-restraint with foresight, and it is a strategic plan based on accurately grasping the future development trend. In the course of 44 years' development, JAC has been facing a rapidly changing external environment, and the business philosophy of "sizing up the situation and reasoning with reason" runs through. Under the guidance of this management concept, Jianghuai Automobile, which has always been rational and good at thinking, immediately saw the "time" and "potential" of China automobile industry.

The golden age of China automobile industry is coming.

In 2006, China has become the second largest automobile consumer and the third largest automobile manufacturer in the world, with a cumulative production and sales of 7 million vehicles of various types, and a trade surplus has appeared for the first time in automobile import and export. Before this, the situation of China automobile market still made many people of insight sigh, because of its weak consumption power and insufficient demand scale-there is no place for heroes. Looking back and analyzing the development track of the international automobile industry, according to the authoritative professional organization's assessment of China's automobile industry prospect in the future 10, in the future 10, the automobile demand in China will increase at a rate of 30-50% per year, and then slowly develop at the annual balance point of supply and demand of production and sales130,000 vehicles or even150,000 vehicles. That is to say, in the next 10 year, as far as China's automobile industry is concerned, no matter whether its competitive nature is the Red Sea or its market performance is muddy water, it will not change the historical trend of China's automobile industry's rapid development and striding forward. In the coming 10 year, China automobile industry will be in an unprecedented golden period of development. The continuous improvement of macro-economy and huge consumer demand provide a good foundation for the success of Jianghuai automobile industry.

A comprehensive interpretation of the strategy of "integrating global resources and building a world automobile"

The policy of opening to the outside world implemented by China government has actively promoted the globalization of China's automobile industry, which has made the situation of weak independent research and development ability, relatively backward manufacturing equipment and low level of resource management, which has long plagued the development of China's automobile industry, get rapid policy and resource guarantee. A large number of international professional automobile R&D companies (product modeling, structural design, special parts professional design, etc. ) Enterprises with high capability and sophisticated and efficient manufacturing equipment are continuously importing abundant vehicle-making resources representing the world's cutting-edge scientific and technological achievements to independent automobile enterprises in China. Therefore, the national brand automobile industry can truly realize "self-reliance, eclecticism, self-integration and transcendence" and fully interpret the literary strategy of "integrating global resources and building a world automobile".

China's feelings, national style and independent brand won the hearts of the people.

From 2005 to 2006, the growth rate of independent brands was 43.9%, and the market share of independent brands in the overall market has risen to more than 26%, especially the A-class cars and B-class cars with the most intense market competition.

In 2007 1 month, Beijing Youth Daily and in March 2007, Shenzhen Special Zone Daily published the sample survey reports of automobile consumers' confidence in independent brands and foreign brands in Beijing and Shenzhen respectively. The results show that 70-75% of the respondents said that consumers would be more inclined to own brand car products under the condition of equal cost performance. This is still the case in the primary market of automobile consumption such as Beijing and Shenzhen, and the proportion of public opinion in the secondary market of automobile consumption in other developed regions will definitely be higher.

Consumers in China are more expecting, more tolerant and more identified with their own automobile brands, and this expectation, tolerance and identification will also inject strong development momentum into the development of national automobile industry.

After-sales service is valued strategically and despised tactically.

Customer value needs to be improved.

According to experts' prediction, by 20 10, the annual output value of automobile service industry will reach10.5 trillion yuan, equivalent to about 7% of the national GDP in 2006. However, as far as after-sales service in the automobile market is concerned, the strategic slogan of insiders is: "Customer is God". In fact, it is difficult to return to the original point of customer value in actual after-sales service operation. According to the inherent attributes of the market and scientific management rules, customer service is regarded as a strategic resource for enterprise development. The starting point and the end result are just thinking about getting more profits from customers, rather than fully identifying customers' needs and ensuring their satisfaction! Judging from the performance of the industry, the status quo of after-sales service is really embarrassing. For a long time, there have been more ideas than practice, and flickering and "selling" have become the mainstream! On the one hand, this phenomenon and behavior stems from the deep-rooted traditional consciousness of "shopkeepers bullying customers"; On the other hand, we are indeed inferior to our international counterparts in identifying scientific and standardized service processes and effective management, and the process does not support the results.

The present situation of after-sales service in automobile industry shows that customer value is far from being satisfied. Therefore, we should thoroughly get rid of superstitions, emancipate our minds and innovate ideas. In terms of product after-sales service and customer satisfaction management, we should not only emphasize scientific decision-making strategically, but also emphasize effective implementation tactically. By building excellent service brands, fully embodying customer value, and continuously cultivating customers' satisfaction and loyalty to enterprises and products, we will build a "Haier-style" automobile service brand in China automobile industry.

The disorderly competition between marketing network and sales outlets makes manufacturers and customers miserable.

Manufacturers try their best to establish more outlets to seek scale, and merchants also do their part. The sales dispute in the same room can also be regarded as an unsolvable equation in the current automobile market. Simply adding more points and expanding the network, although manufacturers can temporarily improve the sales scale in a short period of time, this increase in the amount of funds is at the expense of vicious competition among regional distributors. Distribution enterprises are not banks, and the deteriorating business environment makes their business performance worse and worse. Therefore, they either quit the market or pass the crisis on to the end users, and the final outcome will be: customers are complaining! Merchants are complaining! Manufacturers are complaining! Industry is complaining!

Adhere to the strong comparative advantage of Scientific Outlook on Development JAC.

After 44 years of hard work, Jianghuai Automobile is an enterprise with a production capacity of 200,000 commercial vehicles. Whether it is light passenger chassis, light truck, heavy truck or MPV, it is in an advantageous position in China's current market segments. After investing nearly 2 billion yuan in 2006 to build a world-leading and domestic first-class automobile factory with an annual production capacity of 200,000 cars per shift, the asset-liability ratio of enterprises will not exceed 60%. It is in this enterprise background that JAC introduced car business, which is an industrial structure and capital structure that China automobile industry as an investor does not have. The structural characteristics of Jianghuai's industry and capital determine that Jianghuai can operate more calmly than others-do what you want, and do it well if you want! Therefore, it can effectively avoid the short-term behavior of enterprises that have pot without rice or rice without pot for quick success.

Jianghuai Automobile has a good foundation in industrial capital and product planning, and Jianghuai people have formed a unique corporate core culture through long-term market experience. On May 27th, 2006, JAC Charter was promulgated, which marked the gradual formation and development of JAC corporate culture to the perfection of the system. The clear definition of "JAC Principles" and "JAC Operating Rules" has laid a solid ideological foundation, decision-making standards and implementation principles for JAC to effectively avoid operational risks and sustainable development. JAC Charter clearly points out that one of JAC's core values is "quality is the foundation of survival and development", its core competitiveness is "organizational learning and institutional innovation", and one of JAC's long-term routes is "building a harmonious and cooperative system".

With a clear understanding and accurate grasp of the development law of the automobile industry, the national conditions of China, the competition pattern of the automobile market, the demand of consumers' value, and the situation of Jianghuai factory, Jianghuai Automobile has sprung up.

Classic and moderate

When cars become more and more popular consumer goods, car culture has gradually attracted the attention of manufacturers and consumers. Automobile culture is rooted in the value appeal of the public and born out of the consistent values of automobile designers and consumers. The development of world automobile culture also proves this point: German cars are rigorous and scientific, American cars are sturdy and spacious, Japanese cars are improving, and European cars are romantic and relaxed, which are closely related to their social culture and group value demands. China's automobile culture is also determined by the social and cultural background, and it also needs local automobile designers and consumers to realize it.

Jianghuai Automobile, an independent automobile brand practitioner, has achieved rapid growth in the field of commercial vehicles for many years. However, their achievements can't stop their progress, and they still resolutely enter the field of passenger cars with an entrepreneurial attitude. The first independent mid-level car product to be launched soon: JAC.

Its target consumers are the mainstay of society, have a special liking for classics and the golden mean, cherish virtues and inherit the essence of Confucian culture through continuous self-improvement.

* * * The same Confucian social and cultural influence, similar struggle and entrepreneurial process make the two subjects-Jianghuai Automobile and its target consumers have a profound and convergent understanding of the theme of "ordinary and classic, convergence and moderation", thus giving birth to Jianghuai Automobile, a product that reflects China's human value needs.