The government and enterprises have really moved, and the fellow villagers have really been tempted. How can new energy vehicles really become "fragrant"?

In order to promote the popularization and application of new energy vehicles in rural areas and help rural revitalization and the construction of beautiful and livable new countryside, the Ministry of Industry and Information Technology and other three departments recently issued a notice to jointly organize the activities of new energy vehicles going to the countryside.

As an important town of new energy automobile industry, Qingdao's new energy automobile industry has been at the forefront of the country. On July 24th, Qingdao became the first stop for new energy vehicles to go to the countryside. More than 20 car companies and more than 40 models participated in the exhibition, and the number of on-site visitors exceeded 50,000.

I bought two new energy vehicles at home.

Photo: As soon as Li Meixiang sat in front of the beauty counter, a customer came to get a manicure.

On August 4th 1 1, Li Meixiang tattooed her eyebrows in front of Likelai Shopping Mall in Jiangshan Town, Laixi City, parked her car in front of the charging pile, plugged it in, scanned the code in advance, then entered the shopping mall and sat in front of her beauty counter.

Since I bought this pure electric new energy vehicle-Beiqi EC3, Li Meixiang has a lot of freedom in life, and it is convenient to go out to serve customers and go back to my parents' house to look after the children. "My car saves more money than burning engine oil!" Li Meixiang said.

Qingdao began to vigorously promote new energy vehicles from 20 13. By 20 17, the number of new energy vehicles in the city ranks first in Shandong province, and then a "5 km charging circle" is built. Years of efforts have made life in Li Meixiang a microcosm of the life of local new energy car owners.

When it comes to "saving money", 50-year-old Lu Meihua saves a lot of money than Li Meixiang.

Lu Meihua is from Xixiandu Village, Wangcheng Street, Laixi City. Her son bought a house in Yuehu Community downtown. Both the son and daughter-in-law go to work, and Lu Meihua usually needs to go to the city to take care of her 4-year-old granddaughter. Seven or eight miles is not far, but she rides an electric car back and forth and feels a little tired. On May 20th this year, her son bought a Beiqi EC3 with her.

"After a month, I asked my daughter to buy an electric car." Lu Meihua said: "At that time, the manufacturer engaged in activities, and my daughter also got a Huawei mobile phone of more than 2,000 yuan."

Figure 2: Both Lu Meihua and her granddaughter like this car very much.

"It is very convenient to charge once a week." Lu Meihua speaks quickly. When buying a car, the manufacturer installed a charging board in front of her house and went home on weekends, which could completely charge the car for a week without any problems.

Li Meixiang spent more than 73,000 yuan on the same car last spring, and Lu Meihua only spent 52,800 yuan this year.

Government subsidies give real money.

Lv Meihua can save so much money largely because of the subsidy policy introduced by Qingdao to promote new energy vehicles.

In recent years, in order to promote the development of new energy vehicles, Qingdao has successively introduced precision industrial policies covering multiple dimensions such as complete vehicles, parts, technological innovation, promotion and application. 2065438+September 2009, our city issued another document to encourage all districts and cities to introduce more preferential policies for new energy vehicles.

According to reports, the "Several Policies on the Promotion and Application of New Energy Vehicles in Laixi City" stipulates that every time Laixi citizens buy an electric vehicle produced by Beiqi New Energy Qingdao Base from April 1 day to February 1 day, on the basis of ex-factory price, the municipal finance subsidizes 4,000-5,000 yuan, and provides supporting services such as vehicle insurance, loan and listing; A one-time subsidy of 50,000 yuan will be given to the operators who update new energy vehicles by taxis, 5,000 yuan will be given to the operators who update one year in advance, and a one-time subsidy of 1 10,000 yuan will be given to those who purchase new energy vehicles to engage in online car rental business. In addition, the policy requires that new residential areas, public parking lots, tourist attractions, shopping malls and other places must build charging infrastructure in proportion, subsidize and reward the construction of public charging piles, support the construction of public service platforms for new energy vehicles, and so on.

Figure: The promotion policy for the development and application of new energy vehicles launched by Laixi City.

In order to strengthen the promotion, in May, Laixi City set up a leading group office for the promotion and application of new energy vehicles, and held a series of activities, such as community promotion, group purchase, blueberry festival test drive, and demonstration led by government agencies and institutions, to narrow the distance between new energy vehicles and consumers.

At the beginning of July, the scope of subsidies for the purchase of new energy vehicles in Laixi City was expanded from Laixi citizens to Qingdao as a whole.

"As of the end of July, Laixi City has allocated subsidy funds for the promotion of new energy vehicles1169,000 yuan." Yu Haisheng introduced.

The profit margin of enterprises is unprecedented.

The Qingdao Base of Beiqi New Energy mentioned in "Several Policies for the Promotion and Application of New Energy Vehicles in Laixi City" is located in Jiangshan Town of this city. It is one of the key industrial planning projects of Qingdao municipal government's "10 billion-level and 10 billion-level industrial parks". 20 15 is put into production, and the production capacity of 20 18 will reach more than 90,000 vehicles, accounting for more than 90% of the total electric vehicle production in Qingdao.

Photo: At noon on August 14, at the 4S shop of Beiqi New Energy, No.252 Qingdao Road, Laixi City, the clerk introduced the car charger to the customer.

Most importantly, Beiqi New Energy Qingdao Base has made a preliminary plan for the after-sales of new energy vehicles to the countryside. "Build a 50-kilometer radius maintenance circle in counties and townships, and train a group of after-sales service professionals who are rooted in the county and township markets." Liu Lei said.

In addition to traditional car companies, many new car companies that focus on new energy vehicles are also taking active actions for new energy vehicles to go to the countryside.

Photo: Nezha Auto Outlet Store is located in a large shopping mall in the urban-rural fringe of Qingdao West Coast New District.

Xin 'an Hualian Shopping Mall, Qianwangang Road, West Coast New District, is located in the urban-rural junction with a large flow of people. Nezha Auto, which just chose a new energy vehicle to go to the countryside, has a direct-sale store in this shopping mall. "Nezha N0 1, our rural models can be replaced by low-speed electric vehicles and oil tankers, in addition to enjoying a direct drop of 7,000 yuan and discount loans, and then reduced by 3,500 yuan." On August 8th, Zhao Zhenxin, regional agent of Nezha Automobile Qingdao, introduced that the brand has set up more than 60 sales outlets in the province 16 city to cooperate with new energy vehicles to go to the countryside.

It is convenient to charge at home and outside.

"At home, you charge the charging pile. How to work in the city? " At noon on August 15, at Beiqi New Energy Store, No.252 Qingdao Road, Laixi City, Mr. Chen, a post-90s generation from the town, asked the clerk.

"Searching for' special calls' with Baidu will show the charging station near your location." The clerk showed his mobile phone to the customer.

The search shows that there are charging stations in the west of Liqun Shopping Mall in Laixi City, Shanghai West Road 1, Senafe Community, Beijing West Road and other places, and the number of charging and idle charging piles is displayed. "It takes more than half an hour to charge 80% of the electricity." The clerk introduced.

Photo: The charging station on the west side of Liqun Shopping Mall has both fast filling piles and slow filling piles.

The "Telecom" Qingdao Telecom New Energy Co., Ltd. mentioned by the clerk is the pride of Qingdao's new energy industry. Founded in September, 20 14, the company is mainly engaged in the construction and operation of new energy vehicle charging network and the value-added services of the Internet. With the rapid development of Qingdao's new energy automobile industry, it has become the largest charging pile operator in China. With the strong support of Qingdao Municipal Government, several enterprises, mainly special calls, began to build charging terminals in Qingdao city from 20 15 to create a "5 km charging circle"; Around 20 16, the construction scope of charging terminals has been expanded to all districts, cities and towns in Qingdao. In this round of new energy vehicles going to the countryside, Qingdao plans to have 23,500 electric vehicle charging piles in the city by the end of 2022, and the construction focus will be tilted towards the countryside.

On August 7, Qiu Yanming, deputy director of Qingdao West Coast New District Bureau of Industry and Information Technology, introduced that there are 240 charging stations and more than 3,000 charging piles in the West Coast New District. "The towns and villages in remote areas are covered." As a big agricultural city, Laixi has built 56 charging stations and 764 charging terminals, covering towns and villages.

Photo: Public charging piles in Dacun Town Government of Qingdao West Coast New District.

In addition to worrying about not being able to charge in time and worrying about battery life, many consumers have doubts about new energy electric vehicles. "It is doubtful how much this battery decays in one year." Mr. Chen said.

In this regard, Liu Lei promised that BAIC New Energy will provide customers with free service for life for the three electric systems (battery, motor and electronic control). In the interview, SGM-Wuling and Nezha Auto also made similar promises.

Car companies are sincere about new energy vehicles going to the countryside, but they are also full of expectations for difficulties. "To improve rural consumers' understanding and acceptance of new energy vehicles and distinguish between new energy vehicles and low-speed electric vehicles using lead-acid batteries, the government and relevant departments need to do more work. "Liu Lei said:" If we only publicize our car companies, farmers will inevitably think that it is' Pharaoh selling melons'! "

Photo: In order to let rural residents know more about new energy vehicles, on August 7, a brand of new energy vehicles patrolled the suburban road of Qingdao West Coast New District.

There is still a lot of work to be done to turn new energy vehicles into "hot cakes"

Shandong is a big province of low-speed electric vehicles, with annual sales of millions of vehicles, mainly concentrated in towns and below. The new energy vehicles that are going to the countryside are all pure electric vehicles. Although it is several grades higher than low-speed electric vehicles in appearance, performance and safety, it is not easy to be truly accepted by the people and open the market.

The first is with "Le Laotou" PK. Nowadays, the low-speed electric vehicles popular in the rural market, 10,000 to 20,000, do not need to take a driver's license or pay insurance. The cost of using a car is the same as that of new energy vehicles, which is almost one kilometer and ten cents, just enough to meet the short-distance travel of rural elderly people, so it is called "Old People's Music". Relatively speaking, new energy vehicles with much higher prices need to get a license, take a driver's license test and pay auto insurance, which is "both expensive and troublesome" in the eyes of rural elderly. Therefore, in view of the new energy vehicles going to the countryside, it is suggested that the relevant government departments should subdivide the management of rural electric vehicles: strictly regulate the manufacturers of "Laotoule", upgrade them and ban them; Limiting the traffic radius of "Old Dole" to roads below towns and villages can not only meet the travel requirements of the elderly, but also reduce the probability of traffic accidents; At the same time, in the sales market, it is strictly forbidden to sell new energy vehicles as low-speed electric vehicles in order to win customers without driver's licenses.

Secondly, increase the research and development of new energy vehicles suitable for rural consumption scenarios. Most families in rural areas have their own independent houses and yards, so it is convenient to install charging piles, but the usage scenarios are much more complicated than those in cities. It is inevitable to pull fertilizer once, transport several bags of seeds, climb mountains and wade, and quite a few cases are also used as production tools. Judging from the new energy vehicle models that entered the catalogue this time, there are almost no models that are also production tools. To this end, I hope that car companies interested in exploring the rural market will develop some electric pickups and electric buns. At the same time, the development of economic and applicable electric vehicles in rural areas will be studied as a long-term topic, and a systematic solution will be given.

If we can do the above, and then use innovative thinking to solve the problem at any time, new energy vehicles can not only really go to the countryside, but also become the "toon" of rural residents.