Foreigners put up slogans on cars.

The appearance of a car exists as a whole, and every part and detail will affect the look and feel of the car. But many cars have Chinese characters on their butts to indicate the manufacturer. Many car owners feel that these Chinese characters are put there suddenly, which greatly reduces the sense of grade of the vehicle. Car owners always want to find some ways to get rid of Chinese characters.

There are also many tutorials on the internet to guide you how to remove these Chinese characters. First, blow them with a fan, then drag the fishing line, and finally apply wind oil to patiently remove the residual glue ... The steps are quite complicated. Car companies are shouting every day to understand the pain points of users and meet their needs. Why does this Chinese character label, which is obviously hated by users, always have to be posted?

In fact, car companies have no choice at all. Sticking Chinese characters is a legal requirement in China.

The Measures for the Administration of External Labeling of Automobile Products, which was implemented in February 2006, stipulates: First, domestic passenger cars, commercial vehicles and trailers are obviously placed at the rear of the car body? (On the rear body surface above the bumper), the name, trademark and model name of the automobile manufacturer shall be indicated. Second, the names of automobile production enterprises must be marked with Chinese characters. For vehicles with a vehicle length greater than 4.2m, the height of Chinese characters shall not be less than 25mm, and for vehicles with a vehicle length less than 4.2m, the height of Chinese characters shall not be less than? 20mm, manufacturer's name and commodity text mark must be marked with the same material. The vehicle name can be Chinese characters or letters, and the height of letters is not less than15 mm. Third, the logo should be permanently maintained, and painting and self-adhesive pasting are not allowed.

After reading this regulation, everyone should understand why the Chinese characters of different models are unified on the buttocks, which are similar in size, and they are stuck with such strong glue, all for the legal production of cars! But you may still have questions, why does the country deliberately make such regulations?

After careful analysis of the provisions, you will find that this provision does not apply to imported cars, so the bottoms of imported cars are basically foreign languages. This regulation applies to all domestic cars. "Domestic cars" in the legal sense refers to cars produced in China, including independent brands and joint venture brands.

The fundamental purpose of the Measures for the Administration of External Labels of Automobile Products is to emphasize the "Made in China" status of automobile models. For the country, this is a very important thing, which is related to the future of the whole automobile industry.

Since 1980s, joint venture automobile companies have been born in China. Everyone should have heard that the joint venture system is actually a means of exchanging the market for technology. Foreign car companies can't set up factories in China alone, but they must set up joint ventures with China car companies to get the license to manufacture and sell cars in China. The state also requires foreign investors to hold no more than 50% of the shares in the joint venture company to ensure that China has control. The expectation of the country is that China automobile enterprises can rely on joint ventures, quickly absorb advanced technology and start their own brands.

Unexpectedly, in just over ten years, by the beginning of 2 1 century, the Chinese side in the joint venture car enterprises had quickly lost the right to speak, and the foreign side had technology and brand as chips, which could constantly force the Chinese side to make concessions on major decisions. Many China executives have no foresight. As long as you can make money, everything depends on the foreign party, and you will even give up some rights on your own initiative. For example, for a French joint venture brand, the new model was designed by Chinese personnel, but the Chinese high-level officials demanded to emphasize in the publicity that all the vehicle designs were made by French masters, while for a German brand, the localization rate of vehicles reached over 70%, and even lied that all the vehicles were assembled with imported parts. ...

Why are you doing this? Of course, in order to obliterate the status of joint venture and the existence of China, we only emphasize that we are foreign brands, and use consumers' superstition of foreign cars to forcibly enhance the sense of class of vehicles.

Around 2000, the Chinese side of many joint venture car companies even lost their naming rights. They allow joint venture models to express brand and model names only in English, which looks no different from imported models. For example, the PALIO produced by Nanjing Fiat in the picture below only shows "Fiat" and "Palio" under the car, and there is no "Nanjing".

However, these China executives simply didn't realize that giving up naming rights was not conducive to the popularity of China car companies. They only think that cars will sell better if the grade is improved. The country can't stand it. Obviously, joint venture car companies are born with their parents. It's like China is a surrogate mother and doesn't deserve a name? In this way, China car companies can only serve as human assembly plants forever. After several months' discussion, the Administrative Measures for External Labeling of Automobile Products was promulgated, which not only ensured the naming right of China in joint venture automobile enterprises, but also ensured the correct exercise of this right by China.

This regulation is not only aimed at joint venture brands, but also at independent brands. At that time, the independent brand, no matter its influence or brand value, was definitely not as good as the joint venture, so I thought of writing more English instead of posting Chinese characters to make myself more like a foreign product. As soon as it is stipulated that all beings are equal, write Chinese honestly.

If you don't do this, today's situation may be that everyone only knows that Volkswagen doesn't know that FAW and SAIC are behind, or Honda doesn't know that Dongfeng and GAC are behind. It may also be that when people look at a car of their own brand, they have to stare at the English on the back of their ass for a long time and try to guess which brand it is.

You should think about it, China is also a big automobile exporter now, exporting one million new cars every year. Our own brand may be unfamiliar to foreigners, and they can't remember who it is at the moment, but as long as it is marked with Chinese characters, foreigners can understand where the car is made just by looking at the bottom, which is very helpful to enhance the influence of "Made in China".

If you want to surpass others, you should be modest, but you must never underestimate yourself. If you always feel inferior, even hide your identity as "Made in China", you will never surpass your opponent.

Whether the owner digs or not is one thing, and whether the car company sticks or not is another matter. These small Chinese characters are the dignity of China's automobile industry.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.