Mazda exclusive slogan

In the past, we often said that life can't be separated from a 3-line system, but at present, perhaps more of us can't live without a "mountain system".

In the endless cycle of social involution, young people have jumped out of the cage of thought and tried to master their own pace of life. At the beginning of this year, Xiaohongshu released the top ten life trends in 2022, among which "Mountain Living" was on the list. The recommendation language reads: playing outdoors, mountains are a new choice for weekends, and wearing outdoors, mountains are a new style.

What exactly is a "mountain system"? In fact, the word originated in Japan. It is a more fashionable style than simple outdoor wear, and further extends to lifestyle. "Mountain system" is not cross-country, nor does it need to hike, let alone challenge the limit. "Mountain system" represents a relaxed, free and casual attitude towards life, paying more attention to self and inner feelings.

Just as we used to think that "you must wear a suit and tie when going in and out of high-end restaurants" and "you must have professional equipment for fitness", now young people advocate that "the end of wearing is a jacket, and the end of sports is climbing mountains". The change of life attitude reflects the change of contemporary young people's psychological state, indicating that more and more young people get rid of "others' gaze" and have the courage and proposition to live themselves.

If series 3 is the choice of young and promising young people to show their taste and identity, then choosing "Mountain Series" reflects the transparent and free-spirited attitude of young people who still love life and are not afraid of others' eyes after seeing the essence of life clearly.

"Mountain system" actually coincides with Mazda's brand tonality in the hearts of fans-freedom, unruly, insisting on driving and control, seemingly wanting nothing, but there are genes of innovation and hard work in the bones, which can create some surprises for you from time to time.

For example, in mid-March, Changan Mazda's first new car Mazda CX-50 was officially launched after the integration of two horses. It is officially defined as a "wide-body SUV for mountain life", and it is also a brand-new model really built for "mountain youth". No one can refuse the wonderful imagination of "half mountain and half cure" in official propaganda.

It is understood that from March 65438 to April 3, 2006, the small order of Mazda CX-50 exceeded10,000 in just 18 days, which is commendable for Mazda and any brand in the industry.

Of course, the unique product proposition explains the free and wanton tonality of Mazda brand, which is also very suitable for the current young people's life and consumption concept, but what really attracts users to place orders is its product changes based on the China market.

As the first global strategic vehicle launched after the integration of Changan Mazda, Changan Mazda has improved and upgraded the Mazda CX-50 in terms of space, driving control, interior layout, intelligence and vehicle safety architecture, relying on the system advantages of Changan Mazda Nanjing Factory and R&D Center.

More importantly, Mazda CX-50 is based on the newly developed oil and electricity technology platform, which will be compatible with various powertrains of ICE/HEV in the future and become an important masterpiece for Mazda brand to practice its electrification strategic vision.

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Longer wheelbase and more configurations.

Directional improvement of China market

It must be admitted that Mazda brand has always owned a lot of JDM loyal powder in China with its dynamic modeling design and the control concept of "integration of man and horse". However, from the quantitative market feedback data of sales volume, Mazda's market performance is inversely proportional to word of mouth.

Among them, the core reason is its insistence on driving control, which makes the interests of many consumers in China unsatisfied, such as space, such as configuration.

However, on the Mazda CX-50, we can see that Changan Mazda has made unprecedented changes to cater to the consumer groups in China.

For example, in terms of body size, Changan Mazda has been lengthened and widened in the China market. Among them, the length of the car body has increased by 66 mm, reaching 4785 mm, which is the longest in its class; The width of the car body has increased by 68 mm, reaching 1920 mm, which is the longest in its class.

The change of body shape brings about the expansion of the sense of space. The wheelbase of 28 15mm is the longest in its class, which can also be compared with some medium-sized SUVs. The legroom in the rear row is also increased by 55 mm compared with the overseas version, and the trunk length is also the longest in the same class, reaching 1034 mm.

Carrying people is not a problem, and it is also in line with the beautiful vision of Mazda CX-50 to help people realize the "mountain system" life.

It is worth noting that in order to satisfy China people's obsession with "skylights" and feel the charm of nature more closely when walking in Shan Ye, Mazda CX-50 has specially equipped large-size panoramic skylights for China consumers. It is understood that the horizontal length of this panoramic skylight is 767 mm, which is also the longest skylight in its class.

In terms of intelligence, the Mazda CX-50 comes standard with the third-generation Mazda Lian Yue system, which is also the first Mazda model with 100% 4G network and Internet ecological functions.

For the Mazda CX-50 equipped with the third-generation Mazda Lian Yue system, Changan Mazda has also carried out exclusive upgrades, such as adopting Android system and multi-window interface for the first time, and supporting command switching and touch screen operation; For example, the voice virtual image is developed for the first time, which gives life to the car machine and realizes emotional communication and interconnection with users.

At the same time, Mazda CX-50 was introduced into Tencent to enrich the ecological function of the Third River Alliance system? Wu Tong Automobile Association? , further improved the cool music, high-tech navigation, virtual voice and image control, mobile phone interconnection, car home interconnection and other intelligent functions.

It is worth noting that Mazda CX-50 is also a joint venture model that supports carplay/carlife wireless mobile phone interconnection projection at the same level.

Although autonomous driving has been regarded as a false demand at present, it is "useless to consumers, but it can't be done without it". To this end, Mazda CX-50 still comes standard with i-ACTIVESENSE L2 intelligent assisted driving system, which makes Mazda CX-50 the first car in the world with a new large platform network architecture.

In addition, it also includes 10.25 inch | |720P resolution high-definition display BOSE audio, mobile phone wireless charging, intelligent follow-up wiper system, foot-touch electric tailgate, air outlet of rear air conditioner and other configurations, which further demonstrates Mazda CX-50' s determination to innovate for China market.

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Charm upgrade, safety plus code

Strength to build "six good mountains"

After talking about surprising changes, there is also a satisfactory inheritance and optimization. As we all know, Mazda's design and control are the foundation of the brand. This time, in order to further fit the positioning of "mountain wide-body SUV" and release people's expectations for outdoor light off-road life, Changan Mazda also innovated the design.

Hideyoshi Muhara, the main designer of Mazda CX-50, once said: "The design of this car is inspired by the tough leather products and tools of outdoor life elements."

According to the official introduction, the design of Mazda CX-50 is from the "life aesthetics" which combines breathing and sports to the "new elegance" of minimalist oriental aesthetics. The elegant style of the brand-new soul-moving design is expressed through the design aesthetics of simplifying, and the elegance of the soul-moving design is integrated with vitality and practicality. The majestic and unique existence gives the car a brand-new sense of life.

Wide body contour, thick air intake grille, blackened fender, externally expanded black frosted wheel arch, 65,438+09-inch two-color cutting wheels, and even roof-mounted luggage rack. It embodies the unique "vitality" of the "soul movement" design, and at the same time incorporates "strong bones", giving people the impression of a solid, vigorous and powerful outdoor SUV.

It is worth noting that the official also specially adjusted the "earth tune" to echo the "mountain wind".

In fact, even if it focuses on light off-road, Changan Mazda has made a more solid optimization for the whole vehicle in terms of performance and safety.

Compared with overseas versions, Mazda CX-50 adopts a special transmission ratio that is more in line with the China market, thus improving the acceleration performance. The transmission shaft is highly toughened and follows 7G-Small technology for better control. In the aspect of steering, the steering gear ratio of 13.4: 1 is adopted to improve the steering wheel speed, and a brand-new electric power steering system-tubular electric power steering system (C-EPS) is adopted, which improves the steering system rigidity by 20% and delays the optimization by 25%.

In terms of braking, Mazda CX-50 also adopts professional adjustment, which makes braking stable, linear, faster in response, light in weight, comfortable and low in resistance, and improves braking efficiency and stability. Compared with the overseas version of vacuum booster, driving in different scenes will have different driving experience.

Based on Chuangchi blue sky technology, GVC PLUS acceleration vector control system has also been upgraded. Through the micro-control of engine torque, the steering wheel can improve the driver's perception of steering work, ensure the maneuverability of the action, and further improve the driving stability of Mazda CX-50.

Based on the particularity of outdoor light off-road vehicle scene, Mazda CX-50 has also been fully guaranteed in terms of safety and quality.

In terms of passive safety, 58.59% of the high-strength steel, the front and rear impact beams are made of hot-formed steel with hardness of 1800MPa, and there are 77 steel bodies with hardness of 980MPa. The steel beam on the roof of the skylight is connected with the B-pillar, and the top is made of double-layer 980Mpa high-strength steel, which ensures the safety of the car body in all directions. It is reported that the peak weight of the roof can exceed 10 ton.

In terms of active safety, i-ACTIVSENSE Mazda intelligent safety assistance system reaching L2 level can basically meet the needs of major scenarios. It is worth noting that Mazda CX-50 is also a joint venture model with a 360-degree panoramic image and a 3D perspective panoramic image system.

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In a word, Mazda CX-50 is big, beautiful, easy to drive, safe, intelligent and of good quality. It can be said that it is a new "hexagonal warrior" in the compact SUV market.

In the face of fierce industry changes, no one can jump to conclusions about which brand will be the biggest winner. But standing at the turning point of industry change, brands that dare to explore and challenge deserve everyone's respect.

Based on products, we can see Changan Mazda's determination to stick to the China market and create high-value products for China consumers from the changes of Mazda CX-50 products. After upgrading, comprehensive and balanced products will not only bring more multi-dimensional choices to users, but also make China consumers know Mazda brand again.

It is understood that this year Changan Mazda will also flood into the flagship SUV Mazda CX-90. With the introduction of more high-value models, Changan Mazda will form a medium and high-end SUV product matrix with Mazda CX-50 as the core.

Only by standing at the forefront of the times and drifting with the tide can we stand out in the fierce competition. At this stage, Changan Mazda has the strength to challenge the industry.

This article is from Huashan on Sword, written by Che Yi, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.