How to promote the team?

Take a newly opened private pastry bakery as an example. The publicity work in the initial stage of opening is particularly important, and a good publicity campaign must be launched. There are many ways to operate and promote brand stores, but the choice is also very important. It is necessary to highlight the key brand characteristics of private pastry baking and to position the consumer customers of private pastry baking. So, what should the publicity team do for a new private Western bakery brand store?

First of all, know what kind of publicity method is good, and whether the quality, taste, series, etc. of the baked goods are up to standard, which is critical to the operation. decisive role. Therefore, when it comes to publicity, the product is important! The current publicity summary is as follows:

——When operating a private Western pastry bakery, the merchant should focus on the brand characteristics in publicity and clearly indicate the business hours of the store. Activities that are conducive to product marketing. On the occasion of Chinese Valentine's Day, you can hold a "couple version" of Western pastry baking experience activities, such as discounts, gifts, in-person experience, etc., to attract the attention of the target group and allow customers to enter the store to experience it.

——In terms of publicity targets, private Western pastry bakeries must also be positioned accurately and not be too broad. Different levels of consumer groups have different interests. If your store wants to attract customers, you must find ways to arouse customers' consumption interest. Finding pain points is the most important thing!

——In terms of promotion methods, the charm of words is endless. You can ask copywriting experts to create classic and personalized words for store products, coupled with exquisite pictures and moving music. , charming videos, vigorously promoted through new media such as Toutiao, Douyin, Kuaishou, WeChat public accounts, etc., so as to make this store’s Western baked goods fragrant and famous all over the world, thus making “greedy cats” greedy Surging, so I can't wait to taste it first.

If a team promotion team wants to continue to grow, it is essential to promote itself. Many team leaders are thinking about how to recruit more professional team members. This is very similar to a company. The company needs to have a brand and publicity. The company's competitiveness lies in its talents. The recruitment and training of talents are the highlight of the company's development. Every team is like a company. It must establish its own professionalism and build its own brand, so that it can attract and retain more outstanding and capable team members. The team leader is like the manager of the company. He should stimulate the enthusiasm of each team member, make the team members love their team, and work together to achieve good results for the team.

1) Promote your team through blogs and forums, and attract outstanding team members with expertise in a targeted manner;

2) Answer questions carefully and showcase your team through Q&A Professional strength, thereby attracting professional and outstanding team members; for example, answering users’ questions for help from the team will be showcased by the team. This is a good opportunity to demonstrate the team’s professionalism and strong answering capabilities