IKEA's Operation in China

IKEA has 18 stores in Chinese mainland, which are located in Beijing (xihongmen and Siyuanqiao), Shanghai (Xuhui, Beicai and Baoshan), Guangzhou, Chengdu, Shenzhen, Nanjing, Wuxi, Dalian, Shenyang, Tianjin, Chongqing, Ningbo, Wuhan (the only store in Central China), Hangzhou and Xi 'an.

What is the secret of IKEA? Many people believe that the success of IKEA lies in its creation of a special shopping experience, such as store layout, no sales staff, Swedish food and furniture assembled by customers themselves. But these are only superficial phenomena, and a crucial factor is that it sells good and cheap goods. This is its weapon to conquer the market. Compared with competitors, the furniture prices sold by IKEA are 30% to 50% lower on average. At the same time, continue to reduce prices. On the contrary, the prices of many furniture retail companies tend to rise over time.

IKEA's slogan is: "Valuable low price." Its goal is not to make the price of the product too high, but not to make customers feel that its goods are cheap. To do this, reducing costs has become the only way. In fact, cost reduction runs through the whole process of IKEA products, from product conception, design, production to transportation and marketing, Ingvar always thinks about the word cost.

To this end, he once said: "Waste of resources is a fatal mistake of IKEA. A target plan without cost accounting is never acceptable. "

IKEA China will open 8- 10 stores in the next five years.

20 10 12 15 at the groundbreaking ceremony of IKEA's second store in Beijing, Ji Lian, the retail manager of IKEA China, said that the first store opened in China on 1998, and IKEA will open 8- 10 stores in China in the next five years. Compared with only eight stores in the past 12 years, the development of IKEA in the form of land purchase and self-construction has obviously accelerated. Gillian said, "After a long period of exploration, IKEA believes that we can go deep into the broader first-and second-tier markets in China."

In the last fiscal year, the sales data of IKEA China increased by 23%. In fiscal year 20 10 (September 20091-August 3, 20654381), the sales of IKEA Group increased by 7.7%, reaching 23 1 billion euros, while the sales of IKEA China exceeded 3.7 billion yuan.

Du Futing, president of IKEA Asia Pacific, said, "In the past few years, Asia Pacific has been the fastest growing region of IKEA Group, with the China market maintaining a compound annual growth rate of 65,438+05%. In the future 15-25 years, China will become the single national market with the greatest contribution to IKEA sales. "

IKEA China's sales in fiscal year 20 10 exceeded RMB 3.7 billion.

The financial report of IKEA China in fiscal year 20 10 (from September 2009 to fiscal year 20 10) shows that the sales of IKEA China increased by 23% compared with fiscal year 2009, exceeding RMB 3.7 billion. Under the background that China's new real estate policy affects the whole household retail, as the largest furniture and household goods retailer in the world, IKEA Sweden has finally taken a big step to expand its stores in China. According to the latest layout plan of IKEA, new buildings will be built in Shanghai, Beijing, Tianjin, Wuxi and other places within three years, and Wuhan has successfully obtained the development land. Gilian, president of IKEA China Retail, told reporters at the media meeting held on the 25th, "At the same time, IKEA will launch a' complete kitchen' in China for the first time, providing complete services from design to installation to sales of complete products." The area of the IKEA store in the above project is not less than 6.5438+0.5 million square meters. Unlike the IKEA stores in Shanghai and Guangzhou, which opened earlier, these stores only deal in household products, and the new stores will be equipped with facilities such as catering and children's centers.

IKEA invested $654.38+0.2 billion to open a store in Chongqing.

On September 24th, 20 1 1, IKEA officially signed a contract to settle in Liangjiang New District, Chongqing, and invested1.20 billion US dollars to open a store in Chongqing, establishing stores and processing zones. IKEA has opened stores in Beijing, Shanghai, Guangzhou and Chengdu. The head of IKEA Sweden said that IKEA Sweden regards Chongqing as the strategic focus of the current layout of the inland of China and is very confident in investing in Chongqing.

Ding Huicheng is the managing director of Intel IKEA Shopping Center in China.

Hui Ding, a former finance manager and service center manager of IKEA China, became the managing director of IKEA International Group Shopping Center in China. Most importantly, this newly established company is responsible for the investment and development of IKEA commercial real estate in China.

Daxing store opens

The media meeting of IKEA in fiscal year 20 12 was held at IKEA Shanghai Beicai Shopping Mall. At the press conference, Gillian, the retail manager of IKEA China, revealed that the second store of IKEA in Beijing, Daxing Store, opened on 20 13. Moreover, Daxing Store launched the family-oriented decoration design service-IKEA decoration design service HFC for the first time, which can help customers plan and design IKEA home products after basic decoration, making the room more design-oriented and the space utilization more reasonable. It is a flexible packaging service integrating design, procurement, delivery and installation. According to Ji Lian, the retail manager of IKEA China, in the last fiscal year, the sales of IKEA China exceeded 4.9 billion yuan, an increase of 20% over the same period; More than 3,654,380,000 consumers have visited IKEA stores, a year-on-year increase of 20%. In the next two years, IKEA will continue to open stores all over the country. In 20 12, IKEA will open two new shopping malls in Tianjin and Wuxi, and in 20 13, IKEA will open three more shopping malls, including Daxing store in Beijing. By 20 15, the total number of IKEA stores in China will reach 17.

Opening of Wuxi store

IKEA Wuxi Shopping Mall was grandly opened on June 6th, 20th/kloc-0th/2nd. With an area of nearly 50,000 square meters (the second largest IKEA in China after Shanghai Beicai IKEA), IKEA will become the sole main merchant of the first IKEA store in China.

Chenghua shopping mall

Ikea, a world-renowned furniture and household goods retailer, announced that it will open its second shopping mall in Chengdu in the spring of 20 16. The new shopping center will cover an area of more than 40,000 square meters and provide consumers with more than 65,438+0,000 parking spaces.

Chengdu IKEA Chenghua Shopping Mall IKEA is located in the northwest corner of Chuanshan Interchange in the north of the city, opposite Fu Sen Meijia, 30 kilometers away from IKEA Hi-tech Shopping Mall. On March 14, the IKEA Chengdu Chenghua Shopping Mall started, and it is expected to be completed on August 3 15. In the spring of 20 16, IKEA Chengdu Chenghua Shopping Mall officially opened.

Xi' an shopping mall

2065438+On August 27th, 2005, the first IKEA store in northwest China was grandly opened in Xi 'an, the ancient city, which filled the gap in northwest China.