Jiaxing Media strongly consumes Yang Mi, and now a circle of friends has caused anxiety about the artist’s contract termination

A few days ago, Zhao Ruoyao, vice president of Jiaxing Media, posted a circle of friends. As soon as this circle of friends was released, it attracted a lot of attention and speculation. She said: "For your dreams, We have put in many years of emotional investment and taken it seriously, but in the end it is still the same. I believe that selfish people will never have a future. "Many netizens have speculated that the "talker" is Yang Mi or Dilraba, who is about to marry Jiaxing. The media terminated the contract, but Zhao Ruoyao clearly denied that it was not them.

Zhao Ruoyao's denial further expanded the scope of everyone's speculation, and everyone began to point to some newcomers trained by Jiaxing Media in recent years, such as Gao Weiguang, Zhang Yunlong, etc. But just when everyone was guessing who it was, Zhao Ruoyao came out to clarify the matter. She explained that no artist wanted to terminate the contract and the circle of friends had been misunderstood.

Although Jiaxing Media has not released any new works recently, the topic of this controversy remains hot.

Not long ago, Yang Mi’s fans raised their voices and publicly tore apart Jiaxing Media. Fans of Dilraba have also joined in criticizing Jiaxing Media, believing that Jiaxing Media did not provide her with film and television resources, so that they can only enjoy the popularity in some variety shows, resulting in no filming for a long time.

The core of these demands points directly to Jiaxing Media’s business model: replacing the small with the big and creating stars on its own.

The big one is the little finger. Some of the first-line artists under Jiaxing Media bring new actors when they appear in film and television works, giving the newcomers more opportunities to practice. For example, in the movie "I Am a Witness", Yang Mi made two newcomers from Jiaxing Media popular, Liu Ruilin and Lai Yi; in the TV series "Fuyao", she made popular new artists such as Gao Weiguang and Lai Yi.

What self-made stars mean is that Jiaxing Media has achieved the effect of increasing the popularity of new artists by starring its own artists in projects it controls. For example, in the popular movie "Three Lives Three Worlds Ten Miles of Peach Blossom", some new artists were raised to a high level of popularity.

This business logic of Jiaxing Media can be said to be very correct. Through Yang Mi, Dilireba quickly became popular, turning her from a second-tier actress to a first-tier actress; and then through Yang Mi and Dilireba Ba, slowly bring some other new artists under the Huo banner.

There are three founders of Jiaxing Media, namely the following. They are Yang Mi, her agent Zhao Ruoyao and Zeng Jia. But Yang Mi's main focus is filming, and the company's managers are mainly two other people.

The division of labor between these three people is very clear. Zeng Jia and Zhao Ruoyao are responsible for the company's operations and content management. Yang Mi mainly uses her popularity to bring in new people. This new artist business model has brought continuous growth to Jiaxing Media’s performance.

This business model of managing Jiaxing Media has a fatal weakness, which is its high reliance on Yang Mi and its constant consumption of Yang Mi.

High reliance on Yang Mi means that when Yang Mi appeared in non-Jiaxing Media works, such as when Jiaxing Media participated in movies such as "Xiu Chun Dao 2" and "Assassination of Novelists", they relied on Yang Mi It is the advantage of starring.

The constant consumption of Yang Mi means that in Jiaxing’s self-produced works, Yang Mi has to bear high task pressure. She has to make popular newcomers and support the company. For example, Yang Mi starred in " TV shows such as "Dear Translator" and "The Negotiator" not only failed to bring improvement to Yang Mi's acting skills, but instead continued to overdraw Yang Mi's reputation and use her popularity to lead newcomers.

Therefore, some fans do not approve of the company's behavior at all. What they hope is that Yang Mi will receive more high-quality scripts, not just overdraft the market's trust in Jiaxing Media's self-produced content. As the founder of the company, Yang Mi has the obligation and responsibility to lead Jiaxing Media to deepen its self-production and cultivate an artist echelon. This is obviously contrary to the wishes of fans.

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