Close-up of Ren Jianxin's characters

China Enterprise News reporter Wang Jinghe/Wen

He is in charge of/kloc-000 billion assets and 1 1 listed companies, but he doesn't hold a penny of shares and only gets an annual salary of 220,000. At the age of 26, he went to Shanghai to be the secretary of the Youth League Committee, took the property as collateral, and borrowed 1 10,000 yuan to set up Bluestar Chemical Cleaning Company, which started the chemical cleaning industry in China, and was known as "Line 36 1" in history.

In his early 30 s, he led enterprises to start domestic mergers and acquisitions, and 100 many loss-making state-owned enterprises came back to life. Then four major international mergers and acquisitions were carried out, and the largest Australian ethylene enterprise, the second largest French methionine enterprise in the world, the third largest French silicone enterprise and the British special fiber enterprise were wholly owned, which were successfully integrated and quickly profitable.

Facing the admiration and surprise of the outside world, some media quoted his answer as follows: "Good luck", but when good luck comes 100 times, there must be an inevitable reason behind it. "

He is Ren Jianxin, general manager of China National Chemical Corporation, and is known as "King M&A of China".

This China entrepreneur, who has just passed his fate, learned from the first day of his youth that hard work and persistent struggle are more important than 100 times luck.

In 2009, Ren Jianxin won the "Gold Award of Meta-enterprise Management", which is known as the "Nobel Prize" in the field of enterprise management in China. For this completely legendary entrepreneur, honors and medals are gentle footnotes for his career success, and the entrepreneurial process of more than 20 years is even more wonderful.

Line 36 1

"He created 36 1 line"-One day in the late 1980s, the headline of People's Daily published an article on this topic, and the protagonist of this article was Ren Jianxin.

1984, 26-year-old Ren Jianxin works as secretary of the Youth League Committee in the Institute of Chemical Machinery of the Ministry of Chemical Industry. When working as a staff member in a "short training course on scaling technology of pickling equipment", he happened to find that China's coal output increased by 8.5 million tons every year, and 6.5438+0.75 million tons of coal was wasted every year just because of boiler scaling, which was equivalent to the increase of raw coal in two years. He remembers that before this, an award-winning research achievement "Blue 5" nitric acid pickling inhibitor had been locked in the safe of the Institute of Chemical Machinery for five years. At that time, in China, this cleaning technology was still blank, and this patent could be sold at that time only by 250 yuan data fee.

For Ren Jianxin, this is not an ordinary association, but an opportunity that determines his life.

1984, 1 In September, in the dilapidated "bomb shelter" of the Mechanical Research Institute, Ren Jianxin made an alliance with seven young men as young as him and officially "went to sea".

"I don't want to be a company like today, but I just want to increase some income for the Institute of Chemical Machinery." Ren Jianxin recalled.

So, 26-year-old Ren Jianxin began his long and legendary entrepreneurial journey. He founded a small company called Blue Star Cleaning, which is the first professional cleaning enterprise in China.

Ren Jianxin borrowed 654.38+00,000 yuan from the unit with the family property as collateral, and signed a "military order": "If it fails, the family property will be sold as compensation, and in addition, the position and salary will be lowered by one level."

Because the industrial cleaning technology was still blank in China at that time, it was not easy for enterprises to believe that the fledgling Bluestar Company could clean boilers with serious scaling, so Ren Jianxin decided to find another way.

Where is the first enterprise? Ren Jianxin took aim at a coal mine on the outskirts of Xining. Soon, a notice came out on the radio in the mine: "The Communist Youth League members from Lanzhou do good deeds like Lei Feng, and clean the teapot scales at home for the miners free of charge ..."

An old lady became the first customer. An old teapot was as clean as new, and the old lady gave twenty cents with great satisfaction-this was the first output value created by Blue Star Company on Ren Jianxin.

The business of 20 cents attracted the attention of coal mine leaders. He told Ren Jianxin that there was a boiler in the mine with heavy scale, so you can try to wash it and spend money on it, or it will be scrapped. Ren Jianxin and his partner started work overnight. As a result, the "waste pot" came back to life, and Ren Jianxin got the award of 1.900 yuan. But this is really just the beginning. In the first year, Bluestar made a net profit of 240,000 yuan.

In the following years, Bluestar developed rapidly and began to promote cleaning technology for the whole country. During the "Seventh Five-Year Plan" to "Ninth Five-Year Plan" period, the company almost covered all the cleaning projects of ethylene and large fertilizer plants before driving.

Ren Jianxin took the application of Bluestar cleaning in large-scale complete sets of devices as the subject and reported it to the Ministry of Chemical Industry and the State Science and Technology Commission. In the same year, he won the second prize of National Science and Technology Progress Award. Coupled with the media's publicity reports on the deeds of Bluestar, the popularity of Bluestar Cleaning in the industrial field has rapidly opened. Relying on the advantages of cleaning technology, the industrial cleaning of complete sets of equipment imported from large petrochemical and chemical plants imported by the state during the "Seventh Five-Year Plan" and "Eighth Five-Year Plan" period was all completed by Blue Star.

During this period, Ren Jianxin led Blue Star to recover the domestic industrial cleaning market occupied by foreigners for a long time, hatched more than 400 domestic cleaning engineering companies, and successfully built a new industry called China 36 1 Line-industrial cleaning industry. The blue star of "small teapot, big atomic bomb, all-round cleaning" began to go to the world and was praised as "the king of world cleaning" by foreign counterparts.

1995, Blue Star cleaned A shares and moved its headquarters to Beijing. Subsequently, Ren Jianxin merged 107 state-owned chemical enterprises with the breakthrough of extricating state-owned enterprises from difficulties, and developed Bluestar into the largest and most powerful leading enterprise of new chemical materials in China. In May, 2004, China National Chemical Industry Group, with Blue Star Group and Haohua Group as the main bodies, was established, and Ren Jianxin became the general manager of this "new industrial king".

M&a Jin

From 65438 to 0996, the acquisition of Jiangxi Spark Factory was a key point in the development history of Bluestar. At that time, Jiangxi Spark Factory had a unique 10,000-ton silica gel device in China, but since the completion of 13, 28 test runs have failed.

At that time, the Blue Star Headquarters led by Ren Jianxin had just moved into Beijing. He arrived in Jiangxi under great pressure before sitting in his new office. The assets of Spark Factory are much larger than that of Bluestar, and the debt ratio is 200%. This enterprise should have gone bankrupt a long time ago. In addition, it is located in a ravine, the traffic is inconvenient, and the employees' families 10000 people ... all these are seemingly heavy burdens for Bluestar. Ren Jianxin insisted on mergers and acquisitions, but he was not blind, but went to Jiangxi for investigation first. After some undercover investigation, he found that the Spark Factory failed to debug and was on the verge of bankruptcy-not mastering the core technology.

Subsequently, Ren Jianxin recalled most of the technical backbones who left the factory, and invited more than 100 famous foreign chemical experts to diagnose the technology, equipment and process of the silica gel project in Spark Factory one by one and demonstrate the transformation scheme. He also personally led a delegation to study abroad, learned silicone-related technologies, and bought back a large number of materials related to silicone projects for technicians to study in depth. Five months later, the 10,000-ton silica gel production line was successfully debugged, and six months later, the silica gel products rolled off the assembly line.

Ren Jianxin became famous.

Spark Factory, once on the verge of bankruptcy, successfully turned losses in the second year after Ren Jianxin took over. Today, this company has become one of the most competitive listed companies in the field of new chemical materials in China, the largest producer of silicone, bisphenol A and special epoxy resin in China, and the third largest in silicone in the world.

The success of the acquisition of Spark Factory has greatly strengthened Ren Jianxin's confidence in integrating the domestic chemical industry.

Soon after, Nantong Synthetic Materials Factory and Chenguang Chemical Research Institute, two other difficult enterprises of the Ministry of Chemical Industry, were also successfully relieved by Ren Jianxin. Then, Bluestar acquired Wuxi Petrochemical Plant, Beijing Chemical Machinery Plant, Lanzhou Daily Chemical Plant and other state-owned enterprises.

Ren Jianxin started industrial integration on a large scale, and has successively completed the transformation of many difficult state-owned enterprises: Tianjin Petrochemical, Black Petrochemical, Harbin Petrochemical, Jinan Yuxing, Jinan Petrochemical, Shenhua, Lianyungang Design and Research Institute, Chen Guangyuan, etc. have been merged and reorganized by Blue Star, successfully activating Huck Fish one by one. Blue Star has entered a period of rapid expansion and acquired more than 0/00 domestic enterprises. At this point, Bluestar not only successfully entered the field of new chemical materials and developed into a leader in the industry, but also started its rapid expansion in Zhang Zhilu with capital as a link.

After the second, more difficult 10 year, Bluestar Group gradually transformed from "Bluestar Cleaning" to "Bluestar Chemical", and the prototype of China Chemical's new material aircraft carrier has begun to take shape. The scale of the enterprise has grown from 4 billion yuan when it moved to Beijing in 1995 to 20 billion yuan.

In Ren Jianxin's mind, there is a dream about big chemical industry. Facing the present situation that chemical enterprises are scattered all over the country after the dissolution of the Ministry of Chemical Industry, he has always dreamed of establishing China Chemical Industry. Around the Spring Festival in 2002, Ren Jianxin drafted the Report on the Establishment of China Chemical Industry and submitted it to the State Economic and Trade Commission and the Central Enterprise Working Committee.

In 2004, China National Chemical Corporation was established with Ren Jianxin as the first CEO. At this time, China is becoming the most potential market for bulk chemicals and specialty chemicals in the world. Ren Jianxin's development strategy for China Chemical Industry is "old chemical industry, new material".

From a small company with a starting point of 1000 yuan to a large state-owned enterprise with assets of several billion yuan, Ren Jianxin and his Blue Star walked out of a miracle of China enterprises, but he did not stop there, but set his sights on the world market and embarked on the road of overseas mergers and acquisitions.

In 2006, Ren Jianxin completed three large-scale overseas acquisitions in succession, creating the highest frequency of overseas acquisitions by China enterprises. In June 5438+10, Bluestar Group spent 400 million euros to acquire 0/00% equity of France Andisu Group, the second largest methionine producer in the world. Methionine is a very important additive in animal feed, and there has been no production technology in China. The acquisition of Blue Star not only fills the technical gap in China, but also brings France's Andy Su into the track of rapid development. In April, Blue Star acquired Kenos Australia. Kenos is the largest polyethylene producer in Australia. Through this acquisition, Bluestar Group obtained foreign ethylene and related resources in the shortest time and at a lower cost, laying a raw material foundation for the development of new chemical materials. On June+10, 5438, Bluestar signed an agreement with the French Rhodia Group to wholly acquire the latter's silicone and sulfide business projects. Through this acquisition, Bluestar Group will increase the production capacity of silicone monomer to 420,000 tons per year, making it the third largest silicone monomer manufacturer in the world.

For overseas acquisitions, Ren Jianxin not only keeps calm and low-key, but also has its own set of integration strategies: "Get it, manage it, do it well, get it, get it back and sell it at a high price". Ren Jianxin is not soft on the management of the acquired enterprises, but at the same time he attaches great importance to the cultural integration with M&A countries. His philosophy is: "We will buy it, not conquer it, and we cannot buy and manage it with the mentality of an occupying army."

From home to abroad, every successful M&A has created one miracle after another for Ren Jianxin's enterprises, and won him the title of "M&A King".

Ren Jianxin loves reading Selected Works of Mao Zedong, which has become the guiding principle of his M&A strategy: "In the process of M&A in state-owned enterprises, absorbing China's traditional culture, especially philosophy, can sometimes produce unexpected results. Therefore, to achieve business success depends not only on how much knowledge you have, but also on the wisdom generated by practical experience and world outlook cultivation. "

While successfully acquiring overseas enterprises, Ren Jianxin also led China Chemical to actively introduce international strategic investors.

In 2007, Blue Star Group in China and Blackstone Group in the United States completed the "foreign marriage", which is undoubtedly one of the most striking economic events in China market. In September, Blackstone Group invested US$ 600 million in China Bluestar Group, holding 20% of its shares. The completion of this operation not only marks that Blackstone Group, the world's largest private equity investment fund, has completed its first move in China, but also marks that Bluestar Group, as the leader of China's chemical industry, has sounded the clarion call for marching into a world-class multinational enterprise. This cooperation, led by Ren Jianxin, is the first case in which central enterprises introduce strategic investors by way of non-listing. It has been highly valued by the relevant departments and has become a model of combining international capital with central enterprises in China. At this point, the low-key resource allocation strategy of Ren Jianxin 10 has surfaced.

Today, China Chemical has achieved rapid and healthy development, with total assets increasing from 22.96 billion yuan to 654.38+058.6 billion yuan, 6.9 times that of its inception. The income from main business increased from 654.38+05.2 billion yuan to 654.38+02.03 billion yuan, 7.9 times that at the beginning of its establishment; The total profit increased from 227 million yuan to 2.865 billion yuan, which was 65.438+02.6 times of the original profit. At present, China Chemical ranks 28th among the top 500 Chinese enterprises, and the "chemical raw materials and chemical products manufacturing industry" ranks first. Ranked 19 in global industrial enterprises 100. China's chemical competitiveness has been continuously enhanced, becoming a new "third level" in the field of China Petrochemical (8.98, -0.22, -2.39%). Its growth has made China form three real industrial patterns: petroleum, petrochemical and chemical industry.

Double-faced warrior

The enterprise led by Ren Jianxin is known as the central enterprise with the most "private enterprise characteristics", and he has become a unique "grassroots entrepreneur" among the heads of central enterprises. Among all the managers of large state-owned enterprises in China, Ren Jianxin is unique.

Ren Jianxin is a legend: he started his business at the age of 26, and his early experience is like the "garage story" of Silicon Valley entrepreneurs, thus creating a modern cleaning industry in China; In his early 30 s, he successfully carried out the first merger and integration, and has acquired 107 domestic enterprises and 4 western companies so far; He did not systematically study the theory of commercial warfare, but under the guidance of the wisdom of Selected Works of Mao Zedong, he directed a series of difficult transnational mergers and acquisitions. He has never worked in a central ministry, but he has become the leader of a large state-owned enterprise directly under SASAC. He has no western education and is not proficient in English, but he can make friends with Wall Street bankers.

Ren Jianxin's legendary experience shows that he is a double-faced warrior.

The media once described it this way: the general manager of China National Chemical Corporation has two faces, one is affinity and simplicity, and the other is benevolence and righteousness; On the other hand, it is self-confidence and iron fist.

During the period of 1995, Bluestar Group moved from Lanzhou to Beijing, and Ren Jianxin properly solved a series of problems such as housing, spouse's work and children's schooling for the following 1800 employees. Ren Jianxin looks very simple and human. For example, he can remember the names of unimportant visitors who have only met once and greet them warmly when they meet again. Ren Jianxin once laid off 44% of the redundant staff in the company, even his wife, but the company never laid off employees. Ren Jianxin has been trying every means to create new jobs and resettle laid-off workers.

Ren Jianxin later invested in a modern fast food chain with Lamian Noodles as its main product, because he never forgot his mother's last wish to eat a bowl of beef noodles. He named the chain enterprise in Lamian Noodles as "Malan Lamian Noodles"-because his mother's surname was Ma, he wanted to commemorate her death. Since 15, this chain store has opened more than 500 Lamian Noodles stores all over the world, creating more than 1000 jobs.

When he was elected as an economic figure of CCTV in 2007, Ren Jianxin said frankly: "I grew up in Lanzhou, and the beef noodles in Lanzhou have a deep complex with me." With Ren Jianxin's speech, a large picture of his mother who died for many years suddenly appeared on the big screen. Ren Jianxin, who was unprepared, was shocked. At the age when she knew her fate, she could not help but burst into tears. At that moment, his heart returned to that boyhood many years ago. Attaching importance to feelings and righteousness is the true nature of Ren Jianxin. But in his work, especially in the decision-making process, he is extremely iron-fisted, quite tough and stubborn. 1996, he bought Jiangxi Spark Chemical Plant with all the working capital of Bluestar at that time, and entered the field of silicone that he knew nothing about before. It is with this resolute and bold tough attitude that he successfully developed it into the largest silicone manufacturer in China. After the acquisition of French Andy Sue, Ren Jianxin boldly changed the CEO just to "let people know that I can' avoid' him".

In the 1990s, the asset scale of Blue Star Cleaning (17.0 1, -0.6 1, -3.46%) has reached several hundred million yuan. At that time, Ren Jianxin was advised to privatize his own enterprise, but Ren Jianxin insisted on making the company 100% state-owned.

While seeking to maximize the benefits for the enterprise, Ren Jianxin, who is very stubborn in the eyes of outsiders, gave up his personal interests. So far, Blue Star and any listed company under China Chemical have no personal shares of Ren Jianxin. This means that when Ren Jianxin leaves Bluestar and China Chemical, he will only receive a pension. Because of this, although he completely controlled "the most potential group company in China" for 20 years, he never made the list of China's richest people. This maverick puzzled many people.

Ren Jianxin doesn't like golf, a sport for the rich. He doesn't play tennis, but he likes walking. He walks 5 kilometers to work every day, and then goes to the company by bus. His hobby is reading. He has read selected works of Mao Zedong 1 1 times. Ren Jianxin is an out-and-out doer. As a meticulous manager, he encourages his managers to do it themselves. It is common to work in the office for more than ten hours every day, and holidays are no exception. "I'm not the chairman or the boss, so as long as the general manager can do it himself, it's best to do it himself. This is my management philosophy and lifestyle. " Ren Jianxin said.

After the initial start and a series of major enterprise transitions, Ren Jianxin was delighted to see that the rapid development of China's chemical industry changed the pattern of the global chemical new material industry and became the world's leading chemical enterprise.

"My goal is to make China Chemical embark on a successful road of stable development and sustained profitability."

Ren Jianxin, king of M&A in China, is going to the world.