429What am I doing in action?

429 Greening the Earth, I am in action. On the morning of April 27, a group of environmental volunteers wearing “Greening the Global 4.29” hats and uniforms came to the prairie in the west district of Quzhou, Zhejiang. They pulled The banners of protecting the environment and being kind to life are still flying, moving the world green.

"We are in Action" is China's first targeted poverty alleviation documentary program hosted by Chen Rong.

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This program features celebrities such as Zhong Hanliang, Hu Jing, Ling Xiaosu, Ren Xianqi, etc., through going to the countryside to select products, product research and development, order fair promotion, community promotion, etc. to help poor counties embark on the road to prosperity

Program Production

"We are in Action" is an in-depth program that uses scientific and effective procedures to solve precise identification, precise assistance, and precise management through TV planning, production and dissemination. In poverty-stricken areas, the "Farming Assistance Team" composed of celebrities and entrepreneurs uses their own practical actions to open up the industrial chain for villagers and provide effective strategies for targeted poverty alleviation.

In order to maximize the public welfare core of the program. For good communication, Shanghai Radio and Television will also rely on all-round media power such as TV channels, online channels, and offline resources to jointly create a complete closed loop of targeted poverty alleviation media propaganda.