What is the significance of creative advertising in BMW Year of the Horse?

Encourage family reunion and enjoy family affection.

The main idea of the advertisement is "Nian" together.

On this basis, BMW Group expects to obtain higher bicycle profit rate, so as to continue to maintain profit growth and ensure the company's independent position in the future. BMW Group will implement a clear luxury brand strategy for a long time, which will be reflected in a wide range of high-end products and market offensives in the next few years. While paying attention to the uniqueness of each brand, BMW Group will enter new fields by launching new products and promote the company's series of products to more new markets. In this way, the company will enter a new realm In 2008, BMW Group sold about 6.5438+0.4 million vehicles, achieving a 40% increase. In the same year, the group's annual sales will exceed 50 billion euros.