The Basic Idea of Toyota Motor Corporation

Abide by the spirit of domestic and foreign laws and regulations, and strive to become a trusted corporate citizen of the international community through open and fair corporate activities.

Abide by the cultures and customs of various countries and regions, and make contributions to local economic construction and social development through enterprise activities rooted in local society.

Our mission is to provide safety products beneficial to environmental protection, and we will make unremitting efforts to create a better and more comfortable living environment and a richer society through all enterprise activities. Constantly develop and research the most advanced science and technology in various fields to provide attractive products and services to meet the needs of global customers.

On the basis of mutual trust and shared responsibility between employers and employees, we will create a corporate culture that can maximize individual creativity and team strength.

Strive to achieve coordinated development with society through global creative management.

Based on an open business relationship, we are committed to learning from each other and innovating to achieve a good relationship of * * * * * survival and long-term stable development.

1992 65438+ 10, Toyota formulated the "Toyota basic concept" based on the understanding that "it is precisely because the enterprise is in an extraordinary period of great changes in the external environment that it should be more aware of the importance of adhering to the concept and determining the goal of progress". (Revised in April 1997)

Logo trademark

Toyota's three oval logos have been used since 1990. The big ellipse in the logo represents the earth, and the two ellipses are vertically combined in the middle to form a T-shape, representing Toyota. It symbolizes Toyota's confidence and ambition based on the future, and Toyota's customer-based guarantee. It symbolizes that the hearts of users and automakers are connected and have mutual trust, and it also symbolizes Toyota's superb technology and innovation potential.

Brand interpretation

The brand symbolizes Toyota's confidence and ambition in the future.

Toyota management: See the spirit for details.