What is Yuyao Enterprise VI?

VI is the abbreviation of English Visual Identity, which refers to the visual image identification of an enterprise. It is part of the CIS system (ie "Corporate Image Identity System") and is also the most communicable and infectious part. Corporate VI is based on the company's business philosophy and visually presents the company's positioning and corporate spirit through graphic design and other methods.

1. What does corporate VI design include?

Strictly speaking, a complete set of VI design is not the whims of the designer, nor is it simply the design of logos, colors, fonts, and materials that the company regularly needs. It is the "soul" of the company. Therefore, VI design is to dig out the soul characteristics of the enterprise and transform abstract concepts such as corporate vision, culture, positioning, service, advertising slogans, etc. into clear and independent visual expressions, and then through the operation of the enterprise, it can form a universal cognition feel.

It is generally believed that the design of corporate VI is centered on logo, standard words, and standard colors, and also includes brand concept, brand name, brand logo, brand system application, etc.

2. What are the misunderstandings about corporate VI?

Many companies and brands lack a comprehensive understanding and understanding of VI design. They often think that "just having a LOGO is enough, and there is no need for a complete set of VI design" and "VI needs to be done only for big brands. "Yes, our company is not large and does not need VI design" and so on. However, in the face of the current fiercely competitive market environment, if a company does not have its own set of VI, it means that its image will disappear in the minds of users. Unable to build strong brand recognition.

3. How important is corporate VI?

Don’t underestimate the role of a set of corporate VI. As the visual identity of the corporate image, it is the fastest way to build brand awareness and shape the brand image.

A good advertising slogan VI is a symbolic design that facilitates users to identify the company and its products, and is an important part of the corporate image.

In today's era of information explosion and media proliferation, the complexity of communication channels leads to users often being at a loss when faced with huge amounts of information. At this time, if the company can have a unified VI design communication, it means that it has the recognition of personality and identity, and can establish the overall image of the company to the outside world, clearly distinguishing the company from other companies, and in the competition among peers. stand out. Internally, it can also improve employees' sense of identity and belonging to the company and strengthen corporate cohesion. Therefore, corporate VI design is very necessary.

The key to marketing is to seize the minds of users, and a set of excellent VI design can help companies continuously strengthen the awareness of the audience, thereby gaining recognition, enhancing brand reputation and consumer loyalty to the brand.

Answered on 2021-11-24

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Why do companies need VI? What is corporate VI?

It is the result of using graphic design and other techniques to visualize the company's inner temperament and market positioning under the guidance of the company's business philosophy; it is the social existence of the company as an independent legal person and its surrounding operations The most direct and commonly used information platform to distinguish, connect and communicate with the economic environment and social environment of survival. In today's brand marketing, for a modern enterprise, the absence of VI means that its image will be submerged in the sea of ????business, making it difficult to distinguish; it means that it is a money-making machine lacking a soul; it means that it The products and services have no personality, and consumers have no attachment to them; this means that the team is disorganized and morale is low. The enterprise VI system is based on the establishment of the enterprise's concept identification. It can interpret the enterprise's business philosophy, business policy, corporate mission, corporate values, corporate philosophy, corporate culture, operating mechanism, corporate characteristics and future development direction into a visual representation. Symbols or symbology. That is, through a static, concrete, and visual communication system, it is organized, planned, and communicated correctly, accurately, and quickly, and it runs through the business behavior of the enterprise to make the enterprise's spirit, thoughts, business principles, business strategies, etc. The subjective content can be externalized through visual communication, so that it can be uniformly and controlledly applied to all aspects of corporate behavior to achieve the purpose of establishing corporate image. At the same time, the public can grasp the company's information at a glance and create a sense of identity, thereby achieving the purpose of corporate identification. It can enable your company and products to gain strong competitiveness in an increasingly homogeneous market. 3. VI: What Entrepreneurs Need to Know: A mature entrepreneur should be clearly aware that VI design is by no means dispensable or just for embellishment and window-dressing of the enterprise; the significance of corporate VI is to convert the corporate philosophy in text format into the most accurate and effective form. Transform it into a visual symbol system that is easy for people to recognize, remember and accept; just as there are rules such as grammar and rhetoric in the text format system, the visual format system also has its own independent rules and norms. As an entrepreneur, when you look at the proposals that designers have worked so hard to make, you must clearly realize that this is the moment that determines the image positioning of your company in the market, society and the public's mind, not what you are doing. Opportunities before your subordinates to show your personal artistic taste or to use your personal likes and dislikes to determine the corporate image. For enterprises pursuing sustainable development, the establishment of a successful VI system is undoubtedly an important part of the enterprise's intangible assets and cannot be changed at will.

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What is corporate VI?

Let’s talk about the enterprise identification system CIS first. Corporate culture is the product of corporate management thinking in the 1980s and is recognized as an effective model of modern corporate management. Cis (Si Xiao) is the abbreviation of English corporate identity system. It means "the unified system of the enterprise", "the self-identification system of the enterprise", and "the enterprise identification system".

Si Xiao theory constructs and develops the corporate image as a whole. The corporate identity system (Si Xiao) basically consists of three parts: 1. Corporate concept identification (mind identity, referred to as mi); 2. Corporate behavioral identity (referred to as mi); bi); 3. Corporate visual identity (vi). Mi is a spiritual concept of abstract thinking, and it is difficult to concretely reveal its connotation and express its spiritual characteristics. bi is a dynamic form of behavioral activities, and vi uses visual images for personality recognition. .Secondly, what is the corporate VI specifically? The full name of enterprise VI is Visual Identity (Visual Identity System). It converts the non-visual content of CI into static visual identification symbols. The visual recognition system is divided into two aspects: basic element system and application element system. The basic elements of the enterprise system include: enterprise name, enterprise logo, enterprise standard words, standard colors, symbolic patterns, groups and applications, enterprise slogans, etc. A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image. Through VI design, enterprises can gain employees' sense of identity and belonging internally and strengthen corporate cohesion. Externally, they can establish the overall image of the enterprise, integrate resources, and convey corporate information to the audience in a controlled manner. Through visual codes, they can continuously To strengthen the audience's awareness and gain recognition.

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