Corporate Culture of China Resources Land

Corporate Culture of China Resources Land

Enterprise values | Honesty and trustworthiness, performance-oriented, people-oriented, innovative development

Honest and trustworthy.

Loyal and patriotic, advocating fairness and justice, respecting the law and discipline, respecting the system, and sticking to the legal and moral bottom line. Abide by business ethics and the spirit of contract, safeguard the legitimate rights and interests of stakeholders, keep promises, and integrate knowledge with practice. Advocate sincere and frank interpersonal communication and create a simple and transparent management atmosphere.

performance oriented

As a commercial organization, the performance of China Resources is the lifeline of enterprise's survival and development. We should insist on competing with strength, paying in return, and speaking with performance, and constantly create value for society. China Resources emphasizes the "uniformity" of performance, which is not only reflected in the scale of operation and the speed of development, but also in the improvement of organizational capacity, the innovation of management mode and the cultivation of outstanding talents. This is a comprehensive, balanced and high-quality performance. Business without growth is not good business, and a team without performance is not a good team. Performance is an important criterion for China Resources to select, employ, evaluate and motivate employees.

people-oriented

Respect people's value, develop people's potential, sublimate people's hearts, care and treat employees well from life, emotion and growth, build a platform for employees to realize their value and enjoy the fruits of development. Comply with and meet the reasonable needs of human nature, advocate an active, green and healthy lifestyle, and provide customers with quality products and services. Be grateful, act humbly, emphasize balanced and sustainable development, pursue win-win cooperation in many ways, and live in harmony with nature and society.

Innovation and development

Vigorously cultivate the innovation system, improve the incentive mechanism, restraint mechanism and fault-tolerant mechanism, create an open and inclusive atmosphere, and continuously improve the innovation ability. Keep up with the times and take the initiative to change. Adhere to customer orientation, use it to subvert yourself, and constantly seek new breakthroughs in business model, technology, management, products and services. Encourage innovative thinking, persist in continuous learning, be good at learning advanced models, experiences and methods, and realize grassroots innovation, post innovation, innovation for all and innovation for all.

Enterprise spirit | pragmatism, professionalism, cooperation and dedication

China Resources has learned the spirit of hard work from the mission of central enterprises. Learned professionalism from market competition; From team building, we have learned the spirit of cooperation; From the red gene, I learned the spirit of dedication. This is the spirit and behavior style of all China Resources people.

Corporate Mission | Lead business progress and create a better life.

Commercial progress is an important driving force to promote national prosperity and social development, and a better life is people's earnest yearning. As a red central enterprise with a glorious history, China Resources undertook the national mission in different historical periods, always shared the same fate with the country and the nation, and made unique contributions to national rejuvenation and social development. Looking forward to the future, China Resources will strive to build an excellent enterprise with satisfactory investors, proud employees and public trust through sustained commercial success, and make new contributions to the journey of promoting social progress and realizing national rejuvenation.

Corporate vision has become a global enterprise trusted and loved by the public.

In the stormy course of more than 70 years, China Resources has complied with the trend of the times and the historical trend, pursued up and down, actively sought for change, seized opportunities, and constantly transformed. The enterprise has always maintained its vitality and established a good reputation and goodwill. In the new historical period, China Resources aims high and takes "becoming a global enterprise trusted and loved by the public" as the ideal blueprint.

Enterprise development concept | pragmatic, strong, big, excellent and long-term.

;