How do various urban rail transit companies in my country build their own corporate culture?

(1) From unilateral to multi-party - from the creation of operators to the creation of profit groups

At present, the creation of urban rail transit culture is mainly dominated by urban rail transit enterprises. This is inevitable and reasonable in the early stages of development. However, as rail transit grows as an urban ecological infrastructure, residents become more and more dependent on it for travel, and it develops into a public space with a huge flow of people. , the interest demands and interactive behaviors of all parties have become important factors in the construction of urban rail transit culture. The development and construction of its culture will inevitably transform from a unilateral subject operating an enterprise to a multi-party subject that contributes to the construction of the system. Among them, the government, as the basic supporting force for urban rail transit planning, creation and operation, will affect the construction of urban rail culture in the basic direction and value orientation. At the same time, as the government strengthens its efforts in cultural construction, it will also More people will directly participate in the construction of urban rail culture and use this public space to influence citizens. Most of the cultural products derived from urban rail transit are produced and distributed by cooperative enterprises. These derived cultural products are also an important part of urban rail culture. This also means that a group of people with profound understanding of urban rail culture will gradually develop in the market. An understanding and experienced professional service organization. As users of urban rail transit, residents will become more and more actively involved in urban rail transit culture and play a role that cannot be underestimated. The main ways of participation include: raising opinions and demands, participating in relevant activities, complying with relevant regulations, and showing good behavior. These have a great impact on the construction of urban rail culture. In addition, various public welfare activities carried out by all parties in society using urban rail space will also promote the development of urban rail culture and have a very broad and good cultural impact.

(2) From one dimension to multi-dimensional: spatial vision to comprehensive elements.

In the past, urban rail transit culture focused on spatial visual elements, including station design, the creation of cultural walls, posters, etc., while the future cultural trend is based on human experience and The creation of comprehensive elements based on feelings, in addition to the spatial vision mentioned above, includes staff clothing, subway cards, promotional materials and other visual designs, station staff’s service behavior, equipment and facilities, service processes, broadcasting voices and Music, various cultural activities, etc. In short, all visible, sensible and knowable elements related to urban rail transit will be the content of cultural construction.

(3) From line domain to whole domain: line station carrier to city-wide carrier

At present, the main carriers for the construction of urban rail transit culture are various stations and lines, surrounding the stations Carry out cultural construction corresponding to the lines. For example, Nanjing Metro Line 1 takes the regional culture with Nanjing characteristics as the theme, and different cultural walls are built around the themes at each station on the line. Hefei Metro has opened a clean culture communication line. Chengdu Metro Line 3 is being constructed as a panda-themed train. However, urban rail transit culture is inseparable from urban culture itself. It is not only produced on the basis of urban culture, but it can also play a huge role in promoting the development of urban culture, because compared with urban culture, The speed of construction, formation and improvement of urban rail culture should be high, the subject is relatively focused, there are many human control factors, and the plasticity is strong. Therefore, the construction of urban rail culture can be promoted through the construction of urban rail culture. This means that the construction of urban rail culture will not be limited to lines and stations, but can be extended to the entire city. With the entire city as the carrier, the properties built on the subway or the construction of cultural areas around the urban rail will all Close interaction can be carried out around urban rail culture, truly making urban rail culture a business card of urban culture.

(4) From brand to culture: externally created brand to built-in culture

The current construction of urban rail culture often takes brand building as the starting point, through the creation of brand stations, brands Lines and service brands to create urban rail culture. In the early stage of cultural construction, it is effective to start with the brand, which can better mobilize resources and see results quickly, and can clearly convey its own cultural construction concepts and characteristics. But brand building is more about external communication and identity. It should be the external expression of culture, not the culture itself. Therefore, the future direction of urban rail cultural construction is to go deep into the inner construction of culture, that is, to enrich and improve the "Taoist tools" of urban rail culture and implement it in a solid manner.

(5) From orders to subordinates: high-level requirements to grassroots autonomy.

I hope the title author and netizens will adopt it and thank you.