What is Mengniu's corporate culture?

The Core Content of Mengniu Corporate Culture

1, business philosophy

Hundred Years Mengniu Strong Milk Promotes Agriculture

2. Enterprise spirit

Learning communication and self-transcendence ① Learning communication: Every Mengniu person should devote himself to reducing mutual misunderstanding and being misunderstood in the team.

Self-transcendence: Be brave in competing with yourself to make every little thing complete and complete.

3, enterprise purpose

For consumers: provide green dairy products and spread the concept of health.

To customers: win-win cooperation and common growth.

To shareholders: highly responsible for long-term returns.

For employees: learning and training to realize themselves.

To society: pay attention to environmental protection and give back to the public.

Management concept-scientific, market-oriented and systematic

Talent concept-internationalization, specialization and branding

Quality concept-humanization of products and globalization of standards

4. The mission of Mengniu

A hundred years of Mengniu, strong milk to promote agriculture;

Provide green dairy products and spread the concept of health;

Improve the health and quality of consumers;

Build a platform for employees to realize the value of life.

5. Mengniu's core competitiveness

The ultimate goal is to successfully manage people's hearts, integrate global effective resources and achieve strategic goals with a win-win interest mechanism and innovative learning methods.

6. The concrete embodiment of Mengniu corporate culture.

1) Integrity: Baide is the first, Pepsi is the foundation, and integrity is the core of Mengniu culture.

2) Gratitude: the kindness of dripping water, the gratitude of the spring is the principle of Mengniu's life.

3) Respect: establish a mutually respectful Mengniu thumb culture, so that everyone can feel great and noble, and feel the meaning of life at work.

4) Cooperation: Two people are benevolent, three people are numerous, and the herringbone structure supports each other. Cooperation and win-win is the principle of Mengniu people.

5) Sharing: A person's greatest wisdom is the wisdom shared with others. Only the idea of sharing has power. Without sharing, there will be no team growth.

6) Innovation: Innovation is the new integration of old resources, innovation is the soul of Mengniu's career development, and keeping pace with the times is the best embodiment of innovation.

7. Mengniu's unique festival

Learning Festival: July 19, a team sharing festival combining learning results with half-year work results.

Thanksgiving Day:165438+1the last Friday of October165438+1the last Friday of October is an internationally recognized Thanksgiving Day. Mengniu regards this day as a particularly important festival, and sincerely thanks and thanks our partners, supporters and consumers.

8. Full expression of Mengniu corporate culture

Build the core of Mengniu culture with honesty; Taking strong milk to promote agriculture as Mengniu's mission; With the enterprise spirit of learning, communication and self-transcendence, we will build a century-old Mengniu brand and become the leading dairy brand in China and even the world within 5~ 10 years.

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