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Five model essays on the activity plan of Xie Shi Yan restaurant in 221

For hotels, marketing should be combined with the actual situation. The following is the activity plan of Xie Shi Banquet, which I compiled for you, hoping to help you. Welcome to read the reference study!

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4 model articles of Xie Shi's banquet restaurant. Model essay 1

1. Target market analysis of "Xie Shi Banquet" marketing activities

"Xie Shi Banquet" has become the second largest banquet in restaurant banquet consumption activities after the wedding banquet, which shows that it is highly valued. Of course, the consumption boom of "Thank Teacher Banquet" is inseparable from the promotion of all participants. Let's analyze the reasons for the marketing activity of "Thank Teacher Banquet" from the consideration of students, parents and restaurant operating income:

1. Psychological analysis of students' "comparison"

Most students think that other students are holding banquets in restaurants, so I have to do it, otherwise it will be very useless.

2. Psychological analysis of parents' "economy"

Students' parents mainly have the following three kinds of psychology: First, "other parents have held a thank-you banquet for their children, so they can't make up their minds if they don't thank their teachers." Second, "Xie Shi Banquet should be given to friends and relatives, and other people's Xie Shi Banquet should be accompanied by money, so we have to do it in order to get back some points." Third, "it is a great event for children to go to school, and gathering friends and relatives to celebrate can increase the festive atmosphere and contact feelings."

3. The needs of restaurant operation and development

Consumers have the consumption demand of "thank-you-teacher banquet", so our catering enterprises must meet the needs of consumers, at the same time, they can gather popularity and cheer for the restaurant, and to a certain extent, they can increase the operating income and brand awareness of the restaurant, which can be described as killing three birds with one stone. Why not?

second, the marketing activities of the "Xie Shi Banquet" in the restaurant

1. The menu price design and discount

1. When making the menu of Xie Shi Banquet, we should consider linking the menu with the teacher and increasing the festive atmosphere to win the favor of students and parents.

2) For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3) The price of the thank-you banquet should be divided into high, medium and low grades (explained below), and the consumption level should be expanded reasonably.

4) the prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but they should be set according to the net profit of the hotel).

2, related packages and other promotional activities

1) Make a special thank-you banquet package. According to the actual situation, the "Xie Shi Banquet" can be divided into three grades: 468 yuan/table for "Ten Years' Cold Window Banquet", 568 yuan/table for "to be no.1 Banquet" and 668 yuan/table for "No.1 Scholar and Banquet". The names of the dishes should be properly packaged to reflect a strong cultural atmosphere (see Annex for the specific menu).

2) The champion and the banquet are invited with lofty sentiments. Specially invite the champion of the college entrance examination (one in literature and one in science) to gather the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).

3) In-store interaction in the restaurant will be rewarded with generous gifts. The restaurant cooperates with schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4) There are gifts at the table and surprises at the venue. Any student who holds a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (worth 128 yuan/bottle) regardless of the consumption amount. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.

5) The restaurant provides customers with free parking space, giving priority to booking, free photos, free doctor hats, etc.

6) after dinner, the restaurant will give the teachers attending the banquet a beautiful small gift (with the name, telephone number, address and website of the hotel printed on it).

3. Advertising campaign

1) Place some outdoor advertisements (brand-finished, banners, spray painting) at the gate of the restaurant.

2) TV, street banners and newspaper advertisements are combined. Advertising words: "years of teacher's kindness will never be forgotten, and a glass of sake shows deep affection!" " At this point, when the peach blossoms and plums are fragrant, the _ _ restaurant ceremoniously launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students.

3) SMS advertising, the focus of mass sending is the old customers of the original hotel, pay attention to using appropriate language, mainly introducing the latest activities of the hotel.

4) Make a pop-up advertisement or a larger flash animation advertisement or banner on some protocol websites. The processing of web animation and pictures must be consistent with the marketing content of the "thank you banquet" in the restaurant.

5) Flyer advertising, with 1, copies of activity leaflets printed, but the leaflets must be beautifully made and accompanied by food display charts.

6) More than one advertisement can be selected at the same time, which is the key community or school to be promoted.

Third, the work arrangement of the "thank-teacher banquet" staff in the restaurant

1. The security guard must ensure the safety of the restaurant operation.

2. Specify some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).

3. Waiters should pay attention to service language skills when they are in the restaurant (congratulations); The serving speed must be fast.

4. Put some high-grade music in the hall; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

iv. time schedule of the "thank-teacher banquet" in the restaurant

The marketing activity of this "thank-teacher banquet" will last from June _ _ _ _ to September _ _ _ _ _. The final interpretation right belongs to _ _ restaurant.

5. Budget of expenses related to the "Teacher Xie Banquet" in the restaurant

1. Special souvenir of the champion (literature and science): 1,× 2 = 2, yuan.

2. Memorial gift for teachers: 1× 15 = 1,5 yuan.

3. Gift of drinks: 52-degree cellar aged for five years is 128× 1 = 12,8 yuan, and the gift of drinks ends at the end of this month (provided by the cellar supplier).

4. leaflet: 1×.12=12 yuan.

5. The cost of doctor's hat, photography and venue layout is 5 yuan.

6. advertising fee: the total amount of the brand (or _ display frame), banners, inkjet printing, newspapers, internet and short messages is 1 yuan.

Total cost: 6,2 yuan (excluding drinks)

Attachment: 1. Banner slogan, advertising words, propaganda words and service words.

2. _ Exhibition sample, spray-painted sample, leaflet sample.

3. The menu of "Teacher Xie Banquet".

VI. Prediction of the marketing effect of the "Teacher Xie Banquet"

1. Direct effect: If the promotion and related services are in place, 1 tables will be added each month, with an average 5 yuan per table, that is, 5, yuan, which will increase the net profit by about 2, yuan; The total income is at least higher than the same period of last year, and we strive to break through the million mark again.

2. Indirect effect: word-of-mouth publicity with 1, customers per month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, 1, leaflets, etc., directly know that the number of people is at least 2,, which improves the brand effect of _ _ restaurant and increases the opportunities for these people to spend money in the restaurant in the future, which has long-term marketing benefits.

VII. Other suggestions on the marketing activities of the "Teacher Xie Banquet"

1. The reservation department can search the information of some key customers and publicize them among the familiar customers first.

2. With the consent of customers, input the customer's information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make a good website of the hotel as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel, with warm colors as the main color. The homepage should have a big flash animation, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity and increase its market share through network marketing (the advantage of which is large audience and low cost).

model essay on the activity plan of Xie Shi Yan Restaurant 2

1. Purpose:

In order to seize the annual graduation opportunity of students, promote customers' awareness of the enterprise and increase the hotel's operating income. Formulate this plan.

2. Scope:

__ Hotel

3. Activity time:

July 1, 221-September 3, 221

4. Responsibilities:

4.1 The general manager is directly responsible for this plan.

4.2 the direct management of each department is responsible for the implementation and leadership of this plan.

4.3 the marketing department is responsible for publicizing this plan.

4.4 quality inspection is responsible for inspection and supervision of this scheme.

5. Details of activities:

5.1 The hotel grandly launched a series of preferential packages for the thank-you banquet. The package is as follows:

Ten-year cold window banquet 999 yuan/8-1 people's gift: step by step to promote fruits and vegetables, a splendid future banquet 199 yuan/8-1 people's gift: a bottle of Luyan liquor, 1299 yuan/8-1 people's gift: a bottle of Liuguanwang liquor, Pengcheng Wan Li banquet 1599 yuan/8-1 people's gift: a bottle of to be no.1 banquet.

6. Necessary items:

6.1 Activities promote two sets of Yi Labao.

6.2 bachelor (doctor) takes one suit.

6.3 A digital camera

7. Incentive:

7.1 If the progress of the activity is affected due to personal reasons during the activity, the responsible person will give 1 yuan a negative reward.

7.2 if the guests misunderstand the complaint because they don't understand the activity, the responsible person will give 1 yuan a negative reward.

7.3 In case of complaints caused by quality problems of services and dishes during the activity, the responsible person shall compensate the losses and give 5 yuan a negative reward.

7.4 2 yuan will be rewarded if he actively solves problems for customers and provides quality services during the activity, and gets praise from customers.

7.5 if the kitchen dishes are recognized by customers and praised, the food producer will reward 2 yuan.

7.6 initiative introduction of the marketing department: the banquet for Xie Shi exceeds 5 tables per month, and the responsible person rewards 1 yuan for each table.

model essay on the activity plan of Xie Shi's banquet restaurant 3

1. purpose of the activity:

when many college entrance examination students are facing further studies, the hotel has launched the "graduation banquet" and "champion banquet" in an all-round way to build the reputation of catering services, open up the catering banquet market, drive the consumption of catering, room service and recreation, and effectively improve the economic benefits of the hotel.

Second, the object of the activity:

__ famous and key schools in the city

Third, the theme of the activity:

"Star of Hope"

Fourth, the date of the activity:

July 18th-September 18th

Fifth, the venue of the activity:

Ballroom on the second floor

. (banquet for more than 1 tables is required)

2. Anyone who spends more than 5, yuan (excluding 5, yuan) at a catering banquet will be given a free dinner at the same price for a single table ("school banquet" menu) or a standard room (valid only on the same day).

3. Anyone who holds a "school banquet" in the hotel will be given a personal "album of fame", and the contents of the album will be collected and typeset by the hotel. (The contents include taking photos of various activities and honors he participated in during his schooling, taking photos with school teachers and classmates and taking photos with his family, and keeping his personal data in the hotel for preservation and filing. )

4. The hotel issues the "Star of Hope Invitation Card" to promote hotel consumption. The object and way of issuing the card: every guest attending the banquet will be distributed to every customer through the "gift money" or "gift package" issued by the host of the banquet.

activity plan of Xie Shi's banquet restaurant model article 4

The name of such a resounding nutrition package for the college entrance examination, such as Fish Leaping in Longmen, Great Exhibition and to be no.1.

For the operation of restaurants, the "thank-you banquet" and "school banquet" after the college entrance examination are also essential. In order to meet the market demand, many restaurants have tried their best to develop new recipes and launched corresponding packages in many restaurants.

Before the college entrance examination, students study in a state of high mental tension. After the college entrance examination, it is essential to relax themselves enough. Restaurants should seize such a customer psychology, provide necessary meals in the restaurant, and also provide some equipment for candidates to play games, so as to better promote the operation of the restaurant.

It brings a small autumn harvest to the off-season of catering, and many hotels and restaurants try to attack the potential "thank-teacher banquet" market in various ways. It should be a good business opportunity to do a good job in the marketing of "Xie Shi Banquet".

1. Target Market Analysis

Teachers spend more than 1, days and nights with students, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Banquet" is very prosperous. According to the survey, the teacher-thank banquet has become the second largest wedding banquet hosted by ordinary families, which is second only to the wedding banquet. There are n reasons for the "teacher-thank banquet" and "fire":

Reason 1 (students): I have to do it because other students are hosting banquets in restaurants, otherwise I will lose face.

reason 2 (parents): other parents held a thank-you banquet for their children, and they didn't thank their children for their emotions, so they couldn't let them down.

reason 3 (parents): Xie Shi's banquet should be given to friends and relatives, and if you attend others' Xie Shi's banquet, you have to do it in order to get back some money.

reason 4 (society): it's a happy event for children to go to school, and family and friends can gather for a feast to celebrate, which can increase the festive atmosphere and connect feelings.

reason 5 (merchants): business is booming, income is rising, which can gather popularity and festive spirit, and increase turnover and hotel popularity. why not do it?

second, the pricing strategy

1. When making the menu of Teacher Xie's Banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

2. For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.