2022 BMW children's traffic safety training camp enters the west

Easy Car News On June 30th, "Western Children's Traffic Safety Public Welfare Seminar and Opening Ceremony of 2022 BMW Children's Traffic Safety Training Camp" was successfully held in Beijing. At the seminar, representatives from the Traffic Management Bureau of the Ministry of Public Security, BMW China, China Education Development Foundation, the Youth Volunteer Action Guidance Center of the Central Committee of the Communist Youth League, and the China Children's Press and Publication General Agency unanimously advocated: rallying social forces, supporting rural children's traffic safety publicity and education, building beautiful countryside, and helping safe China. BMW China announced that the "BMW Children's Traffic Safety Training Camp" is 18 years old this year, taking the lead in responding to the needs of the government and society and bravely assuming more social responsibilities. Under the guidance of the Traffic Management Bureau of the Ministry of Public Security, in 2022, the project will enter Qinghai Province with innovative contents, strengthen social cooperation, train local traffic police, young teachers, college student volunteers, car owners and dealers in Xining City and five key counties for rural revitalization together with the China Education Development Foundation and the Youth Volunteer Action Guidance Center of the Communist Youth League, and jointly build beautiful countryside and Ping 'an villages. ?

"Courtesy in the world" children's traffic safety civilized etiquette package and related teaching AIDS

In terms of content design, the BMW Children's Traffic Safety Training Camp in 2022 will take the "Courtesy on Earth" children's traffic safety civilized etiquette package developed in cooperation with China Education Development Foundation and China Children's Press and Publication General Agency as the core educational content, and continue to deepen the public welfare advocacy of "Courtesy on Earth, Safety and Children"; In terms of social cooperation, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, BMW Children's Traffic Safety Training Camp will join hands with the China Education Development Foundation and the Youth Volunteer Action Guidance Center of the Central Committee of the Communist Youth League to train more traffic police, teachers and college student volunteers and go deep into rural schools and communities in the west. Among them, the project will cooperate with the Youth Volunteer Action Guidance Center of the Communist Youth League Central Committee, support 100 volunteer service demonstration teams, provide them with children's traffic safety training courses and "traveling the world" children's traffic safety civilized etiquette packages, assist volunteers to enter communities and schools, and carry out children's traffic safety experience courses and "colorful holidays" volunteer service. ?

In recent years, the economy in the western region has developed rapidly and the number of cars has increased rapidly. With the increasing complexity of traffic conditions, the imbalance between traffic safety publicity resources and education forces has become increasingly prominent, and the gap between urban and rural areas in traffic safety education still exists. 202 1 1 The Traffic Management Bureau of the Ministry of Public Security issued the Action Plan for Promoting Road Traffic Safety Publicity and Education (20021-2023), proposing the task of consolidating rural traffic safety publicity and education, focusing on supporting special publicity and education projects in the central and western regions, encouraging the whole society to participate in traffic safety publicity activities, and constantly improving the guidance level of rural publicity, persuasion and education. It has effectively improved the people's awareness of traffic safety, civilization and rule of law in rural areas, and provided important support for promoting the implementation of the rural revitalization strategy and creating a safe and stable road traffic environment. ?

Mr. Gao Le, President and CEO of BMW Group Greater China

BMW Group always regards sustainable development as the core of its corporate strategy, which consists of three pillars: environment, society and governance. The sustainable development strategy of BMW Group is not only about green, but also about people and society. At the seminar, Mr. Gao Le, President and CEO of BMW Group in Greater China, said: "Adhering to the concept of' home in China', BMW Group will continue to create value for customers, local society and China automobile industry in China and drive the development of * * * *. BMW Group believes that outstanding corporate citizens should not only focus on business success, but should pursue higher goals and make greater contributions to social development. Focusing on social problems, deeply understanding the needs of the government and society, continuously providing innovative solutions and deeply integrating with stakeholders are the successful experiences of BMW Children's Traffic Safety Training Camp since 18, and also the successful experience of BMW Group in practicing corporate social responsibility in China. The contribution of the BMW Children's Traffic Safety Training Camp to China society is a perfect interpretation of the BMW Group's' home in China'. " ?

Exhibition of Children's Traffic Safety Civilization Experience Course

In view of the pain point and root of the promotion of civilization consciousness, in 20021,BMW Children's Traffic Safety Training Camp organically integrated the "courtesy culture" in the excellent traditional culture of the Chinese nation with the "civilization consciousness" of traffic safety, put forward the theme of "courtesy in the world" for the first time, and summarized that the core connotation of "civilized traffic" is "courtesy": that is, respect between people; The order between people and between people and society. BMW Children's Traffic Safety Training Camp integrates China's traditional "courtesy culture" into the specific traffic scenes of modern society with innovative thinking, and sorts out the core contents of "salute", "riding ceremony" and "driving ceremony", which has won wide attention and recognition from the whole society. Through offline city roadshows and online topic interaction, the public has a preliminary understanding of "courtesy on earth". ?

At the same time, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, BMW Children's Traffic Safety Training Camp, together with China Children's Press and Publication Corporation, donated a "Children's Traffic Safety Civilization Package" to traffic police in many places across the country and schools along national and provincial highways, which helped traffic safety education enter the classroom and benefited more than 6,543,800 students.

In 2022, BMW Children's Traffic Safety Training Camp will enter the western region, continue to promote the public welfare advocacy of "courtesy on earth", and make the public welfare advocacy concept of "courtesy on earth" more vivid and easier to be accepted by the general public with more specific and scene-based expressions. In order to further popularize and apply the concept of "courtesy in the world" and exert greater influence in the society, in 2022, BMW Children's Traffic Safety Training Camp will carry out a collection of civilized traffic concepts of "courtesy in the world" for the public. As the first innovative attempt in the industry to "help public services with social innovative design", this first achievement in China will intuitively show the concept of "courtesy in the world" and apply it to specific traffic scenes.

Speech by Ms. Liu Chunyu, Director of Publicity and Education Department of Traffic Management Bureau of Ministry of Public Security.

At this public welfare seminar, all participants expressed their views on improving children's traffic safety education, building a safe village and revitalizing beautiful countryside consciousness. ?

Adhering to the concept of "home in China", BMW Group continues to create value for customers, local society and China automobile industry in China, and promote the development of * * * *. BMW believes that excellent enterprises should not only pay attention to performance and profitability, but also "connect" stakeholders, solve practical social problems and make contributions to local society. Pay attention to and deeply understand the social problems concerned by China government and society. BMW's corporate social responsibility focuses on three social issues: cultural protection, social development and environmental protection. Through the four flagship projects of BMW China Cultural Tour, BMW Children's Traffic Safety Training Camp, BMW Tongyue Home and BMW beautiful homeland Action, BMW continues to contribute to a better China society.