Beijing says no to plaques marking thousands of stores. What characteristics should signs in commercial districts have?

Today, the pace of urbanization is getting faster and faster, and the development of high technology has made more novel and interesting landscapes and facilities appear in the city. Many city managers will also strictly regulate local urban construction to maintain a good image of the city. Many people will have a similar experience, that is, in a commercial street in a certain city, all merchants' plaques and logos use the same color background, the same font, etc. to make plaques for their stores. This situation It also caused heated discussions among people. There are more and more shops with the same appearance.

When people go to some tourist attractions or popular business districts in the city, they often see the phenomenon of thousands of shops with the same appearance. These merchants follow strict requirements and are equipped with the same plaque. In this situation, although overall the style and appearance of all merchants are relatively uniform, the practice of using the same plaques for all stores, whether it is a restaurant or a clothing store, also prevents many merchants from displaying the characteristics of their own stores. Beijing Says No to Plaques and Signs

On May 27, the 31st meeting of the Standing Committee of the 15th Beijing Municipal People’s Congress voted to adopt the “Beijing Municipal Outdoor Advertising Facilities, Plaques and Signs” Regulations on the Management of the Installation of Slogans and Publicity Materials. The regulations stipulate that fixed plaque signs in commercial blocks should highlight cultural characteristics and local characteristics, provide creative space for operators to independently design plaque signs, and avoid homogeneity in styles, colors, fonts, etc.

Beijing’s new regulations are undoubtedly very open and democratic reforms. It takes determination and courage to dare to say no to such strict stereotypes. Although different types of merchants are opened on the same street, different types of merchants should also be respected, allowing them to retain their own styles, and giving them a certain degree of freedom and space to display the characteristics of their stores, so that the entire commercial street More energetic. This is also a reflection of a more open and democratic society. Therefore, this method is suitable for promotion and publicity across the country.