How to plan the opening of the cake shop?

The planning of opening activities is very important for enterprises, and the first impression directly exists in people's memory. So what should the planning of opening activities do? Let's have a look.

First, do a good job in public opinion propaganda.

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Since the purpose of holding the opening ceremony is to create a good image of the unit, it is necessary to carry out public opinion propaganda to attract the attention of all sectors of society and strive for public recognition or acceptance. The routine work to be done for this purpose is as follows: First, select effective mass media and carry out centralized advertising. Its contents are mostly: the date and place of the opening ceremony, the preferential treatment to customers when opening, the business characteristics of the opening unit and so on. Second, when planning the opening activities, invite relevant people from the mass media to report on the scene and further promote the unit positively.

Second, we should do a good job of inviting guests.

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

In fact, the influence of opening planning often depends on the identity and number of guests. As far as we can, we should try our best to invite more guests to the opening ceremony. Local leaders, leaders of higher authorities and local functional management departments, leaders of cooperative units and peer units, heads of social organizations, social elites, media personnel, etc. are all priority targets when inviting. For the sake of prudence, the invitations for inviting guests should be carefully written, packed in beautiful envelopes, and delivered to the other party in advance by special personnel so that the other party can make arrangements early.

Third, do a good job in site layout.

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Opening planning is mostly held at the opening site, and its venue can be the square outside the main entrance or the hall inside the main entrance. Traditionally, both the host and the guest will stand at the opening ceremony, so there is generally no podium or seat. In order to show solemnity and respect for guests, red carpets can be laid where guests, especially distinguished guests, stand, and banners, slogans, balloons, ribbons and palace lanterns can be hung around the venue. In addition, the flower baskets and plaques presented by the guests should also be placed in eye-catching places. Guest sign-in book, company publicity materials, guest drinks, etc. You must also be prepared in advance. Audio and lighting equipment, as well as electrical appliances and equipment required for the opening ceremony plan, must be carefully inspected and debugged in advance to prevent mistakes in use.

The on-site launching ceremony of the opening activities is arranged on the led screen, and the middle lottery can choose to throw golden eggs, lottery boxes or red packets of rain to distribute benefits. There are also interesting games on the interactive big screen, such as monkeys climbing trees and counting money crazily. After scanning the code, you can participate in interactive games in your seat by shaking your mobile phone!

Fourth, we must do a good job in reception services.

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

At the site where the opening plan is held, there must be someone who is responsible for the reception service of the guests. In addition to educating all employees of this unit to treat guests warmly, be responsive, and actively help them to be hosts in front of guests, it is more important to be responsible for the division of labor and perform their duties. When receiving distinguished guests, the main person in charge of the unit should come forward in person. When receiving other guests, the hostess of this unit can be responsible for this matter. If guests are granted a special parking lot and lounge, they should arrange meals for them.

Fifth, we should do a good job of giving gifts.

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Gifts given to guests during opening planning generally belong to the category of publicity media. If we can choose it properly, it will certainly produce good results. Traditionally, gifts for guests should have the following three characteristics.

The first is publicity. You can choose your own products, or you can print your own corporate logo, advertising language, product design, opening date, etc. On gifts and packaging.

Second, honor. We should make it memorable, let the owner cherish it, pay attention to it, and feel glorious and proud of it.

Third, uniqueness. It is necessary to be different and have the distinctive characteristics of the unit, which makes people clear at a glance and unforgettable.

Sixth, do a good job in formulating procedures.

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Generally speaking, the planning of opening activities mostly consists of three basic procedures: opening, process and closing.

Opening, that is, playing music, inviting guests to sit down, announcing the official start of the ceremony and introducing the main guests.

Process is the core content of opening planning, which usually includes the speech of the person in charge of the unit, the speech of the guest representative, the beginning of an opening sign and so on.

The ending includes site visits, parties, discussions and so on after the opening ceremony. This is an indispensable conclusion of open planning. In order to make the opening ceremony go smoothly, it is necessary to carefully draft personal procedures and choose a competent ceremony host in the preparation process.